Scholar Rock
Associate Director of Patient Marketing
Scholar Rock, Cambridge, Massachusetts, United States, 02141
Associate Director of Patient Marketing
This is an exciting opportunity for an experienced and passionate patient marketer to play a critical role in enabling the successful launch of apitegromab, the company's phase 3 candidate for the treatment of Spinal Muscular Atrophy (SMA). The Associate Director of Patient Marketing will be a key member of the marketing team and will have the opportunity to help build a brand and patient strategy of Scholar Rock as well as shape and execute the launch for apitegromab. A key aspect of the role is to demonstrate Scholar Rock's core values, emphasizing bringing value to patients. The Associate Director of Patient Marketing will work cross-functionally to establish an innovative multi-channel plan and patient engagement to help educate and build ambassadors for Scholar Rock's first commercial medicine. Position Responsibilities:
Inspire a patient centric mindset throughout the organization and the delivery of the patient marketing plan Develop and execute on patient and caregiver tactical plans, ensuring alignment to strategic imperatives and consistency in brand messaging Ensure a patient centric approach to designing and executing the patient engagement plan Build and maintain excellent relations with members of the SMA community Develop and execute patient ambassador program for the brand with a robust retention strategy Lead and execute patient conference plan and elevate presence at key conferences Champion the development of event kits, branded swag and roll out to field teams to ensure the crisp execution of all patient facing events Collaborate extensively and effectively with internal and field teams to ensure appropriate and compliant strategic alignment, collaboration and executional excellence of patient tactics for launch and beyond Clearly communicate and champion brand strategy with key stakeholders internally and externally Encourage innovation, embrace a culture of optimizing the patient experience throughout the patient journey Support patient services teams to ensure a positive patient experience by developing branded materials Manage agency of record for execution of patient support service marketing tactics, promotional review approvals and fulfillment Accountable for agency relationships to drive value, innovation, and impact to support consumer strategy Support field teams to successfully engage, attend events and run local and regional engagements and programs with the SMA community Collaborate with advocacy to align plans and ensure flawless execution of launch of brand to the community Conduct quarterly business reviews and field training refreshers to drive awareness and education for the patient and support service resources and programs Manage patient and patient services marketing budget, demonstrating leadership in fiscal responsibility and accurate budget management Candidate Requirements:
5+ years of pharma/biotech commercial experience Demonstrated expertise in critical marketing operations activities (e.g. promotional review process, event planning, congress, launch readiness and planning) Previous product launch experience Outstanding project management, cross-functional collaboration and communication skills Heightened focus on patient centricity Thorough understanding of regulatory and compliance requirements Outstanding relationship-building, influencing, and negotiating skills across all levels and disciplines Team oriented and willingness to go the extra mile Demonstrates emotional intelligence by seeking to understand before reacting Performance orientation and ability to drive, work and deliver along agreed timelines Readiness to travel (up to 30% of the time)
This is an exciting opportunity for an experienced and passionate patient marketer to play a critical role in enabling the successful launch of apitegromab, the company's phase 3 candidate for the treatment of Spinal Muscular Atrophy (SMA). The Associate Director of Patient Marketing will be a key member of the marketing team and will have the opportunity to help build a brand and patient strategy of Scholar Rock as well as shape and execute the launch for apitegromab. A key aspect of the role is to demonstrate Scholar Rock's core values, emphasizing bringing value to patients. The Associate Director of Patient Marketing will work cross-functionally to establish an innovative multi-channel plan and patient engagement to help educate and build ambassadors for Scholar Rock's first commercial medicine. Position Responsibilities:
Inspire a patient centric mindset throughout the organization and the delivery of the patient marketing plan Develop and execute on patient and caregiver tactical plans, ensuring alignment to strategic imperatives and consistency in brand messaging Ensure a patient centric approach to designing and executing the patient engagement plan Build and maintain excellent relations with members of the SMA community Develop and execute patient ambassador program for the brand with a robust retention strategy Lead and execute patient conference plan and elevate presence at key conferences Champion the development of event kits, branded swag and roll out to field teams to ensure the crisp execution of all patient facing events Collaborate extensively and effectively with internal and field teams to ensure appropriate and compliant strategic alignment, collaboration and executional excellence of patient tactics for launch and beyond Clearly communicate and champion brand strategy with key stakeholders internally and externally Encourage innovation, embrace a culture of optimizing the patient experience throughout the patient journey Support patient services teams to ensure a positive patient experience by developing branded materials Manage agency of record for execution of patient support service marketing tactics, promotional review approvals and fulfillment Accountable for agency relationships to drive value, innovation, and impact to support consumer strategy Support field teams to successfully engage, attend events and run local and regional engagements and programs with the SMA community Collaborate with advocacy to align plans and ensure flawless execution of launch of brand to the community Conduct quarterly business reviews and field training refreshers to drive awareness and education for the patient and support service resources and programs Manage patient and patient services marketing budget, demonstrating leadership in fiscal responsibility and accurate budget management Candidate Requirements:
5+ years of pharma/biotech commercial experience Demonstrated expertise in critical marketing operations activities (e.g. promotional review process, event planning, congress, launch readiness and planning) Previous product launch experience Outstanding project management, cross-functional collaboration and communication skills Heightened focus on patient centricity Thorough understanding of regulatory and compliance requirements Outstanding relationship-building, influencing, and negotiating skills across all levels and disciplines Team oriented and willingness to go the extra mile Demonstrates emotional intelligence by seeking to understand before reacting Performance orientation and ability to drive, work and deliver along agreed timelines Readiness to travel (up to 30% of the time)