Bonterra Organic Estates
District Manager, North and West Texas/Oklahoma
Bonterra Organic Estates, Dallas, Texas, United States, 75201
District Manager, North and West Texas/Oklahoma
As a Certified B Corporation, Bonterra Organic Estates (formerly Fetzer Vineyards) is focused on excellence, innovation and longstanding commitments to the environment and responsible business practices. We are proud to offer exciting career opportunities within our California-based winery, Bonterra Organic Estates, and our distribution and commercial operations, Via Concha y Toro USA (VCT-USA). We're looking for a District Manager to grow our business in North and West Texas, plus Oklahoma. In this role, you will manage all off/on premise activities?including execution of programming in retail chains?to ensure market penetration, brand awareness and sell-through. Your primary assigned region in Texas includes, but is not limited to, the Dallas/Fort Worth, El Paso, Waco, Grapevine and Lubbock areas, with periodic visits to Oklahoma. You will work independently and collaboratively with distributor personnel and key members of our sales and marketing team as well as actively work the market multiple days a week to actively make sales calls, maintain your own key account list, participate in local trade activities and maintain close communication with distributor team members and leadership, and build direct relationships with customers. This role reports to the State Sales Manager. This is a remote, home office-based role with the ideal candidate located in proximity to Dallas/Fort Worth, Texas. This role entails extensive driving within the field in order visit accounts, do work withs and attend distributor meetings. Overnight travel will be approximately 10%-15%. In conjunction with distributor partners, you will represent the VCT-USA portfolio of brandsdomestic and imports from South Americaat targeted chain, off premise, and on premise accounts; may be responsible for growing share in regional on premise chains; gain distribution in both on and off premise channels; secure displays and cold box placements in retail; achieve by-the-glass (BTG) and wine list placements in on premise accounts; provide product education and training to key accounts, distributor managers and sales teams to keep our brands top of mind; partner with our marketing team to support local marketing initiatives; and execute brand strategies and programs in accordance with sales and marketing strategies. Essential Responsibilities Track and communicate active programs based on targeted goals with the distributor partners/teams; address status and any gaps Conduct work withs focusing on "high gain" opportunities in all markets within assigned regions Recap field activities and share with distributor and regional manager Review performance in key driver accounts; use depletion planning file/tools Conduct weekly recap with key distributor personnel Be present in the trade an average of three to four days per week Communicate key activities, incentives, pricing and depletion goals Lead General Sales Meetings (GSM) at distributor Conduct internal one-to-one meeting with direct supervisors Work with state/regional management and distributor teams to develop and implement local programming Review key account performance and plan accordingly Hold monthly meetings with distributor field sales managers Assess monthly/YTD performance relative to business plan and develop action plan(s) to address gaps Conduct surveys Serve as main point of contact for winery personnel, marketing/brand team visits to the market for surveys, in-market work and/ or GSM preparation Facilitate and lead consumer-facing events within on and off premise accounts Responsible for monthly/quarterly fine wine consumer-facing events Spearhead fine wine dinners and tastings between key on and off premise accounts As needed, collaborate with VCT-USA National On Premise Team and key on premise distributor personnel relating to brand priorities, program development and marketing strategies in regional on premise chains Monitor quarterly performance review, including distribution and depletion results along with defining acceleration plans Formally review key account lists with adjusted action plans as needed Preplan activities for the upcoming quarter, along with post evaluation of prior period to ensure effective time management In collaboration with key wholesalers, conduct formal surveys with appropriate recap and outline of next steps Winery Engagement Marketing Assure timely and accurate communication of brand tools and educational materials to distributors Trade Marketing Order and track all POS and IRCs / Scans Must Requirements Bachelor's degree
Business/Marketing or related field from an accredited college with a minimum two to three years progressive distributor or supplier sales-related experience, or equivalent education/experience combination Successful wine or spirits beverage sales experience including off/on premise sales Knowledge of wine and spirits/ adult beverage industry in the Texas market; experience in Oklahoma, a plus Must have a basic understanding of the three-tier distribution system process; familiarity with RNDC, an added plus Strong verbal and written communication skills able to articulate clear images and messages through words, public speaking and presentation skills Thorough knowledge and demonstration of wine principles, winegrowing/making process, food and wine pairing and related industry knowledge Excellent interpersonal skills with the highest level of integrity Proficiency in Microsoft Office 365 products including Word, PowerPoint and Excel Valid Driver's License, vehicle and insurance required. Overnight travel, weekend and evening work as required. Anticipated overnight travel of 10% to 15% Preferred Requirements Experience with fine wine/luxury brands, a definite plus Wine education or certification (WSET or SWE preferred) Experience selling both domestic and import portfolios. South American wines, a distinct plus Experience and established relationships with key decision makers at regional on premise chains will set you apart Physical Requirements Ability to lift up to 40 lbs. on a frequent basis, carry up to 40 lbs. & push and pull up to 20 lbs. on an occasional basis; ability to sit and work at a desk for long periods of time; requires ability to walk and stand; reach outward and upward, climb, crawl, squat, kneel, and bend; requires hand and finger dexterity for keyboarding and working at computer for extended periods of time. Additional physical requirements required as related to domestic/international travel via air and ground transportation. Location This is a remote, home office-based role with the ideal candidate located in proximity to Dallas/Fort Worth, Texas. This role entails extensive driving within the field in order visit accounts, do work withs and attend distributor meetings. Overnight travel will be approximately 10%-15%. Benefits First day Medical, Dental, Vision, Life & Disability, Tax Savings (401k with company match), Health Care and Dependent Care Flexible Spending Account benefits available to eligible employees. Community engagement is encouraged with one day/shift off per year as Volunteer Time Off (VTO). We offer many employee-focused health, wellness, training and safety-related programs as well as scholarship opportunities for dependents. Compensation Compensation for this role is comprised of a base salary, an annual incentive target that aligns with individual and company performance, and transportation-related benefits. Actual rates will vary and are based on a candidate's relevant education, qualifications, experience, skillset, competencies, internal equity, location and alignment with market data. About Bonterra Organic Estates Part of the Via Concha y Toro family of wineries since 2011, our California winery operation includes Mendocino County winery, production and approximately 830 acres of vineyard locations. The company employs over nearly 230 across the United States. Apply online Requires successful completion of criminal background, DMV check and drug screen. AA/EOE/M/F/D/V You will be required to submit verification of your citizenship or legal right to work in the United States at the time of an offer of employment. See our privacy policy online Employee Rights under FMLA: Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor
As a Certified B Corporation, Bonterra Organic Estates (formerly Fetzer Vineyards) is focused on excellence, innovation and longstanding commitments to the environment and responsible business practices. We are proud to offer exciting career opportunities within our California-based winery, Bonterra Organic Estates, and our distribution and commercial operations, Via Concha y Toro USA (VCT-USA). We're looking for a District Manager to grow our business in North and West Texas, plus Oklahoma. In this role, you will manage all off/on premise activities?including execution of programming in retail chains?to ensure market penetration, brand awareness and sell-through. Your primary assigned region in Texas includes, but is not limited to, the Dallas/Fort Worth, El Paso, Waco, Grapevine and Lubbock areas, with periodic visits to Oklahoma. You will work independently and collaboratively with distributor personnel and key members of our sales and marketing team as well as actively work the market multiple days a week to actively make sales calls, maintain your own key account list, participate in local trade activities and maintain close communication with distributor team members and leadership, and build direct relationships with customers. This role reports to the State Sales Manager. This is a remote, home office-based role with the ideal candidate located in proximity to Dallas/Fort Worth, Texas. This role entails extensive driving within the field in order visit accounts, do work withs and attend distributor meetings. Overnight travel will be approximately 10%-15%. In conjunction with distributor partners, you will represent the VCT-USA portfolio of brandsdomestic and imports from South Americaat targeted chain, off premise, and on premise accounts; may be responsible for growing share in regional on premise chains; gain distribution in both on and off premise channels; secure displays and cold box placements in retail; achieve by-the-glass (BTG) and wine list placements in on premise accounts; provide product education and training to key accounts, distributor managers and sales teams to keep our brands top of mind; partner with our marketing team to support local marketing initiatives; and execute brand strategies and programs in accordance with sales and marketing strategies. Essential Responsibilities Track and communicate active programs based on targeted goals with the distributor partners/teams; address status and any gaps Conduct work withs focusing on "high gain" opportunities in all markets within assigned regions Recap field activities and share with distributor and regional manager Review performance in key driver accounts; use depletion planning file/tools Conduct weekly recap with key distributor personnel Be present in the trade an average of three to four days per week Communicate key activities, incentives, pricing and depletion goals Lead General Sales Meetings (GSM) at distributor Conduct internal one-to-one meeting with direct supervisors Work with state/regional management and distributor teams to develop and implement local programming Review key account performance and plan accordingly Hold monthly meetings with distributor field sales managers Assess monthly/YTD performance relative to business plan and develop action plan(s) to address gaps Conduct surveys Serve as main point of contact for winery personnel, marketing/brand team visits to the market for surveys, in-market work and/ or GSM preparation Facilitate and lead consumer-facing events within on and off premise accounts Responsible for monthly/quarterly fine wine consumer-facing events Spearhead fine wine dinners and tastings between key on and off premise accounts As needed, collaborate with VCT-USA National On Premise Team and key on premise distributor personnel relating to brand priorities, program development and marketing strategies in regional on premise chains Monitor quarterly performance review, including distribution and depletion results along with defining acceleration plans Formally review key account lists with adjusted action plans as needed Preplan activities for the upcoming quarter, along with post evaluation of prior period to ensure effective time management In collaboration with key wholesalers, conduct formal surveys with appropriate recap and outline of next steps Winery Engagement Marketing Assure timely and accurate communication of brand tools and educational materials to distributors Trade Marketing Order and track all POS and IRCs / Scans Must Requirements Bachelor's degree
Business/Marketing or related field from an accredited college with a minimum two to three years progressive distributor or supplier sales-related experience, or equivalent education/experience combination Successful wine or spirits beverage sales experience including off/on premise sales Knowledge of wine and spirits/ adult beverage industry in the Texas market; experience in Oklahoma, a plus Must have a basic understanding of the three-tier distribution system process; familiarity with RNDC, an added plus Strong verbal and written communication skills able to articulate clear images and messages through words, public speaking and presentation skills Thorough knowledge and demonstration of wine principles, winegrowing/making process, food and wine pairing and related industry knowledge Excellent interpersonal skills with the highest level of integrity Proficiency in Microsoft Office 365 products including Word, PowerPoint and Excel Valid Driver's License, vehicle and insurance required. Overnight travel, weekend and evening work as required. Anticipated overnight travel of 10% to 15% Preferred Requirements Experience with fine wine/luxury brands, a definite plus Wine education or certification (WSET or SWE preferred) Experience selling both domestic and import portfolios. South American wines, a distinct plus Experience and established relationships with key decision makers at regional on premise chains will set you apart Physical Requirements Ability to lift up to 40 lbs. on a frequent basis, carry up to 40 lbs. & push and pull up to 20 lbs. on an occasional basis; ability to sit and work at a desk for long periods of time; requires ability to walk and stand; reach outward and upward, climb, crawl, squat, kneel, and bend; requires hand and finger dexterity for keyboarding and working at computer for extended periods of time. Additional physical requirements required as related to domestic/international travel via air and ground transportation. Location This is a remote, home office-based role with the ideal candidate located in proximity to Dallas/Fort Worth, Texas. This role entails extensive driving within the field in order visit accounts, do work withs and attend distributor meetings. Overnight travel will be approximately 10%-15%. Benefits First day Medical, Dental, Vision, Life & Disability, Tax Savings (401k with company match), Health Care and Dependent Care Flexible Spending Account benefits available to eligible employees. Community engagement is encouraged with one day/shift off per year as Volunteer Time Off (VTO). We offer many employee-focused health, wellness, training and safety-related programs as well as scholarship opportunities for dependents. Compensation Compensation for this role is comprised of a base salary, an annual incentive target that aligns with individual and company performance, and transportation-related benefits. Actual rates will vary and are based on a candidate's relevant education, qualifications, experience, skillset, competencies, internal equity, location and alignment with market data. About Bonterra Organic Estates Part of the Via Concha y Toro family of wineries since 2011, our California winery operation includes Mendocino County winery, production and approximately 830 acres of vineyard locations. The company employs over nearly 230 across the United States. Apply online Requires successful completion of criminal background, DMV check and drug screen. AA/EOE/M/F/D/V You will be required to submit verification of your citizenship or legal right to work in the United States at the time of an offer of employment. See our privacy policy online Employee Rights under FMLA: Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor