Paribus (Ramp)
Skunkworks Marketing Generalist
Paribus (Ramp), San Francisco, California, United States, 94102
About Ramp
Ramp is a financial operations platform designed to save companies time and money. Our all-in-one solution combines payments, corporate cards, vendor management, procurement, travel booking, and automated bookkeeping with built-in intelligence to maximize the impact of every dollar and hour spent. More than 40,000 businesses, from family-owned farms to e-commerce giants to space startups, have saved $10B and 27.5M hours with Ramp. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over $80 billion in purchases each year. Ramp's investors include Thrive Capital, Sands Capital, General Catalyst, Founders Fund, Khosla Ventures, Sequoia Capital, Greylock, and Redpoint, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companiesStripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital Oneas well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart. Ramp has been named to Fast Companys Most Innovative Companies list and LinkedIns Top U.S. Startups for more than 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazines 100 Most Influential Companies. About the Role
Many marketing channels are established and well-known, but occasionally, a brand can create unconventional yet effective ways of reaching its target audience. The primary responsibility of this role is to identify and execute scalable and efficient methods of driving high-quality leads for Ramp, which we have not yet attempted. Unlike "growth hacks" roles, this role does not aim to generate one-off awareness spikes; instead, the focus is on developing repeatable motions that can be scaled up to drive 10+% increases in the overall pipeline of sales-qualified leads. What You'll Do
Identify unconventional methods for reaching Ramp's customer profile, namely, finance decision makers for companies across the United States
Evaluate and prioritize your own ideas and ideas from across the company, and select those with the best chance for success and the highest upside potential
Execute smaller tests of the selected ideas, working with high independence and agency to overcome whatever obstacles arise
Demonstrate efficient performance metrics and drive concrete, measurable growth results through the test
Scale up the new approach so that it drives large quantities of high-quality leads for Ramp and becomes a meaningful driver of Ramp's growth
What You Need
2+ years of experience in operationally-intensive roles (e.g. logistics, film production, etc.)
Demonstrated ability to take difficult projects to completion with minimal guidance or supervision required
Ability to work in a collaborative environment and partner cross-functionally with data teams, finance teams, brand marketing teams, etc.
Strong analytical skills and ability to correctly prioritize ideas in the face of incomplete information
Excitement for trying non-traditional approaches and ability to find creative solutions to the inevitable obstacles that will arise
Nice-to-Haves
Experience in high-growth startups
Prior success scaling an unconventional marketing motion
Knowledge of finance teams and B2B marketing tactics
Ability to write compelling marketing copy
Experience with non-digital marketing motions
Benefits (for U.S.-based full-time employees)
100% medical, dental & vision insurance coverage for you Partially covered for your dependents
One Medical annual membership
401k (including employer match on contributions made while employed by Ramp)
Flexible PTO
Fertility HRA (up to $5,000 per year)
WFH stipend to support your home office needs
Wellness stipend
Parental Leave
Relocation support to NYC or SF
Pet insurance
Other Notices
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Ramp Applicant Privacy Notice
Ramp is a financial operations platform designed to save companies time and money. Our all-in-one solution combines payments, corporate cards, vendor management, procurement, travel booking, and automated bookkeeping with built-in intelligence to maximize the impact of every dollar and hour spent. More than 40,000 businesses, from family-owned farms to e-commerce giants to space startups, have saved $10B and 27.5M hours with Ramp. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over $80 billion in purchases each year. Ramp's investors include Thrive Capital, Sands Capital, General Catalyst, Founders Fund, Khosla Ventures, Sequoia Capital, Greylock, and Redpoint, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companiesStripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital Oneas well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart. Ramp has been named to Fast Companys Most Innovative Companies list and LinkedIns Top U.S. Startups for more than 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazines 100 Most Influential Companies. About the Role
Many marketing channels are established and well-known, but occasionally, a brand can create unconventional yet effective ways of reaching its target audience. The primary responsibility of this role is to identify and execute scalable and efficient methods of driving high-quality leads for Ramp, which we have not yet attempted. Unlike "growth hacks" roles, this role does not aim to generate one-off awareness spikes; instead, the focus is on developing repeatable motions that can be scaled up to drive 10+% increases in the overall pipeline of sales-qualified leads. What You'll Do
Identify unconventional methods for reaching Ramp's customer profile, namely, finance decision makers for companies across the United States
Evaluate and prioritize your own ideas and ideas from across the company, and select those with the best chance for success and the highest upside potential
Execute smaller tests of the selected ideas, working with high independence and agency to overcome whatever obstacles arise
Demonstrate efficient performance metrics and drive concrete, measurable growth results through the test
Scale up the new approach so that it drives large quantities of high-quality leads for Ramp and becomes a meaningful driver of Ramp's growth
What You Need
2+ years of experience in operationally-intensive roles (e.g. logistics, film production, etc.)
Demonstrated ability to take difficult projects to completion with minimal guidance or supervision required
Ability to work in a collaborative environment and partner cross-functionally with data teams, finance teams, brand marketing teams, etc.
Strong analytical skills and ability to correctly prioritize ideas in the face of incomplete information
Excitement for trying non-traditional approaches and ability to find creative solutions to the inevitable obstacles that will arise
Nice-to-Haves
Experience in high-growth startups
Prior success scaling an unconventional marketing motion
Knowledge of finance teams and B2B marketing tactics
Ability to write compelling marketing copy
Experience with non-digital marketing motions
Benefits (for U.S.-based full-time employees)
100% medical, dental & vision insurance coverage for you Partially covered for your dependents
One Medical annual membership
401k (including employer match on contributions made while employed by Ramp)
Flexible PTO
Fertility HRA (up to $5,000 per year)
WFH stipend to support your home office needs
Wellness stipend
Parental Leave
Relocation support to NYC or SF
Pet insurance
Other Notices
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Ramp Applicant Privacy Notice