Calm
Sr. Director, Growth Marketing/Acquisition
Calm, San Francisco, California, United States, 94102
Sr. Director, Growth Marketing/Acquisition
Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. Known for its flagship consumer appranked #1 in its category with over 180 million downloads and availability in seven languages across 190 countriesCalm helps people sleep better, stress less, and live more mindfully through content and tools from experts and beloved celebrity voices. Building on this foundation, Calm has created a broader portfolio including evidence-based solutions like Calm Health, offered through employers, health plans and providers, designed to expand access to mental health and sleep support, boost benefits engagement, and drive positive health outcomes. Today, Calm supports more than 3,500 organizations and reaches over 17 million covered lives through Calm Health. Calm has been recognized as a TIME100 Most Influential Company and one of Fast Company's Brands That Matter. As a member of the Growth Marketing team, you will get the chance to directly contribute to DTC growth at Calm. We are a small, hungry and humble team that looks for innovative ways to bring new users into the Calm App and to Calm.com. We combine data-driven strategy and creative problem solving to drive consumer growth across App, Web and Offline Marketing channels. We are always looking for new opportunities to optimize and scale new and existing ad networks and channels. We value a can-do attitude, data-driven decision-making, high EQ, cross-functional collaboration, resourcefulness, and curiosity. We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, New York City, or Minneapolis areas. At this time, only candidates in these locations will be considered. As Sr. Director of Growth Marketing, Acquisition, you'll be a key leader fueling Calm's growth engine and driving our mission to support global mental health. You will own strategy and execution across all paid acquisition channels, leading a high-performing in-house team across media buying, analytics, creative, and marketing operations. You're both strategic and hands-onable to zoom out to set vision and roadmap while also diving deep into data and campaign execution to coach your team toward best-in-class performance. You have deep experience managing paid channels for DTC businesses, and you thrive in a fast-paced, data-driven environment where accountability and innovation are key. Own Calm's paid acquisition strategy and execution across digital and offline channelsincluding paid social, paid search, Apple Search Ads (ASA), Google UAC, and emerging platforms Manage and mentor a team of media buyers, UA analytics, creative strategists, and marketing ops to ensure high performance and alignment to business goals Set and manage annual media budgets and performance targets in close partnership with Finance, ensuring cost efficiency and ROI that supports Calm's financial plan Lead regular pacing, and budget management processes to maintain accountability and alignment with the broader DTC financial plan Deliver regular performance updates and insights, channel outlooks, and growth recommendations to senior leadership Own the marketing measurement framework, guiding roadmap evolution to drive incremental gains and robust attribution Launch and scale incrementality experiments to refine strategy and increase channel efficiency Analyze ad channel data to surface trends, identify opportunities, and drive optimizations in bidding, targeting, and creative Drive a roadmap of continuous experimentation across channels to unlock new growth levers Partner with Product and Engineering to optimize onboarding flows, landing pages, and conversion paths Stay ahead of digital marketing trends, platform updates, and consumer behavior shifts to ensure Calm maintains a competitive edge Deep channel expertise across paid social, paid search, ASA, Google UAC, and offline channels within a DTC environment Proven track record of driving acquisition growth and ROAS across 8-figure budgets Strong understanding of measurement, incrementality testing, cohort-based LTV, and full-funnel performance tracking Analytical mindset with a passion for data and the ability to turn insights into scalable action Experienced in building and managing high-performing in-house teams Financially fluent with experience in media planning, budget forecasting, and optimizing spend for efficiency and scale Strong communicator and collaborator with a track record of influencing cross-functional partners Proficient in attribution platforms and technical marketing stack fundamentals Highly organized, self-directed, and thrives in a fast-paced environment Experience with mobile app or subscription-based performance marketing 10+ years in acquisition or performance marketing roles, with deep experience managing paid channels in-house 5+ years leading a high-performing media team Proven success managing 8-figure paid media budgets across multiple channels Calm uses a geographic pay model that determines salaries based on the location where an employee lives. For this position, the base pay ranges across Calm's pay tiers is as follows: $223,200 - $341,000 The base pay range represents the low and high end of Calm's salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which include the successful candidate's geographic location, skills, experience, and other qualifications. Calm uses employee zip code to determine which pay range applies. This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.
Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. Known for its flagship consumer appranked #1 in its category with over 180 million downloads and availability in seven languages across 190 countriesCalm helps people sleep better, stress less, and live more mindfully through content and tools from experts and beloved celebrity voices. Building on this foundation, Calm has created a broader portfolio including evidence-based solutions like Calm Health, offered through employers, health plans and providers, designed to expand access to mental health and sleep support, boost benefits engagement, and drive positive health outcomes. Today, Calm supports more than 3,500 organizations and reaches over 17 million covered lives through Calm Health. Calm has been recognized as a TIME100 Most Influential Company and one of Fast Company's Brands That Matter. As a member of the Growth Marketing team, you will get the chance to directly contribute to DTC growth at Calm. We are a small, hungry and humble team that looks for innovative ways to bring new users into the Calm App and to Calm.com. We combine data-driven strategy and creative problem solving to drive consumer growth across App, Web and Offline Marketing channels. We are always looking for new opportunities to optimize and scale new and existing ad networks and channels. We value a can-do attitude, data-driven decision-making, high EQ, cross-functional collaboration, resourcefulness, and curiosity. We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, New York City, or Minneapolis areas. At this time, only candidates in these locations will be considered. As Sr. Director of Growth Marketing, Acquisition, you'll be a key leader fueling Calm's growth engine and driving our mission to support global mental health. You will own strategy and execution across all paid acquisition channels, leading a high-performing in-house team across media buying, analytics, creative, and marketing operations. You're both strategic and hands-onable to zoom out to set vision and roadmap while also diving deep into data and campaign execution to coach your team toward best-in-class performance. You have deep experience managing paid channels for DTC businesses, and you thrive in a fast-paced, data-driven environment where accountability and innovation are key. Own Calm's paid acquisition strategy and execution across digital and offline channelsincluding paid social, paid search, Apple Search Ads (ASA), Google UAC, and emerging platforms Manage and mentor a team of media buyers, UA analytics, creative strategists, and marketing ops to ensure high performance and alignment to business goals Set and manage annual media budgets and performance targets in close partnership with Finance, ensuring cost efficiency and ROI that supports Calm's financial plan Lead regular pacing, and budget management processes to maintain accountability and alignment with the broader DTC financial plan Deliver regular performance updates and insights, channel outlooks, and growth recommendations to senior leadership Own the marketing measurement framework, guiding roadmap evolution to drive incremental gains and robust attribution Launch and scale incrementality experiments to refine strategy and increase channel efficiency Analyze ad channel data to surface trends, identify opportunities, and drive optimizations in bidding, targeting, and creative Drive a roadmap of continuous experimentation across channels to unlock new growth levers Partner with Product and Engineering to optimize onboarding flows, landing pages, and conversion paths Stay ahead of digital marketing trends, platform updates, and consumer behavior shifts to ensure Calm maintains a competitive edge Deep channel expertise across paid social, paid search, ASA, Google UAC, and offline channels within a DTC environment Proven track record of driving acquisition growth and ROAS across 8-figure budgets Strong understanding of measurement, incrementality testing, cohort-based LTV, and full-funnel performance tracking Analytical mindset with a passion for data and the ability to turn insights into scalable action Experienced in building and managing high-performing in-house teams Financially fluent with experience in media planning, budget forecasting, and optimizing spend for efficiency and scale Strong communicator and collaborator with a track record of influencing cross-functional partners Proficient in attribution platforms and technical marketing stack fundamentals Highly organized, self-directed, and thrives in a fast-paced environment Experience with mobile app or subscription-based performance marketing 10+ years in acquisition or performance marketing roles, with deep experience managing paid channels in-house 5+ years leading a high-performing media team Proven success managing 8-figure paid media budgets across multiple channels Calm uses a geographic pay model that determines salaries based on the location where an employee lives. For this position, the base pay ranges across Calm's pay tiers is as follows: $223,200 - $341,000 The base pay range represents the low and high end of Calm's salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which include the successful candidate's geographic location, skills, experience, and other qualifications. Calm uses employee zip code to determine which pay range applies. This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.