Suno
Sr. Performance Marketing Manager, Paid Social
Suno, New York, New York, United States, 10001
Senior Performance Marketing Manager (Paid Social)
As a key member of our Growth team, the Senior Performance Marketing Manager (Paid Social) will take full ownership of Suno's paid social acquisition strategy across key platforms like Meta, TikTok, Applovin, Reddit, and more. Reporting to the Performance Marketing Lead, you'll be responsible for scaling subscriber growth efficiently and creatively - especially in high-priority global markets. This is a hands-on role for a high-ownership operator who can pair performance discipline with creative insight to drive real impact. Plan, launch, and optimize paid social campaigns across Meta, TikTok, Applovin, and test emerging social platforms. Own creative testing and iteration in partnership with Suno's in-house creative team and UGC partners. Develop quarterly channel strategies by geo, platform, and audience segment (e.g., scaling TikTok in Japan or optimizing Meta for artists in Germany) to drive subscriber growth globally. Own a structured creative testing and learning roadmap, partnering with analytics to translate insights into budget shifts, new briefs, and high-performing asset variants. Monitor CAC, LTV, ROAS, and other key KPIs to ensure profitable acquisition and rapid learning cycles, while supporting business objectives. Collaborate with product and lifecycle teams to improve trial conversion and retention from paid social cohorts. Run rapid A/B tests on creative, targeting, and landing page experience to uncover new growth levers. Stay current with platform updates, ad formats, and performance marketing best practices to keep Suno ahead of the curve. 3+ years of experience managing paid social campaigns for a high-growth B2C app or consumer subscription product. Proven track record of driving profitable user acquisition at scale, with direct ownership of campaign performance and budgets. Experience localizing paid campaigns and creative for international audiences across multiple languages and cultures. Strong analytical mindset with expertise in interpreting MMP data (Singular, Adjust, AppsFlyer) and performance reporting tools. Expert proficiency across Meta and TikTok Ads. Bonus: experience running Applovin, Reddit, X, LinkedIn Ads. Deep understanding of how creative strategy and iteration fuel social performance - especially short-form video and UGC. Comfortable working cross-functionally with design, analytics, and product to execute full-funnel optimizations. Entrepreneurial, resourceful, and excited to help build a performance marketing engine from the ground up. A love of music (listening, exploring, making) is a huge plus. Generous Company Equity Package 401(k) with 3% Employer Match & Roth 401(k) Unlimited PTO & Sick Time Medical, Dental, & Vision Insurance (PPO w/ HSA & FSA options) Continued / Creative Education Stipend Generous Commuter Allowance Free In-Office Lunch Delivery (3 Days per Week) Additional Notes: Applicants must be eligible to work in the US Compensation: The annual base salary range is $100,000 - $130,000
As a key member of our Growth team, the Senior Performance Marketing Manager (Paid Social) will take full ownership of Suno's paid social acquisition strategy across key platforms like Meta, TikTok, Applovin, Reddit, and more. Reporting to the Performance Marketing Lead, you'll be responsible for scaling subscriber growth efficiently and creatively - especially in high-priority global markets. This is a hands-on role for a high-ownership operator who can pair performance discipline with creative insight to drive real impact. Plan, launch, and optimize paid social campaigns across Meta, TikTok, Applovin, and test emerging social platforms. Own creative testing and iteration in partnership with Suno's in-house creative team and UGC partners. Develop quarterly channel strategies by geo, platform, and audience segment (e.g., scaling TikTok in Japan or optimizing Meta for artists in Germany) to drive subscriber growth globally. Own a structured creative testing and learning roadmap, partnering with analytics to translate insights into budget shifts, new briefs, and high-performing asset variants. Monitor CAC, LTV, ROAS, and other key KPIs to ensure profitable acquisition and rapid learning cycles, while supporting business objectives. Collaborate with product and lifecycle teams to improve trial conversion and retention from paid social cohorts. Run rapid A/B tests on creative, targeting, and landing page experience to uncover new growth levers. Stay current with platform updates, ad formats, and performance marketing best practices to keep Suno ahead of the curve. 3+ years of experience managing paid social campaigns for a high-growth B2C app or consumer subscription product. Proven track record of driving profitable user acquisition at scale, with direct ownership of campaign performance and budgets. Experience localizing paid campaigns and creative for international audiences across multiple languages and cultures. Strong analytical mindset with expertise in interpreting MMP data (Singular, Adjust, AppsFlyer) and performance reporting tools. Expert proficiency across Meta and TikTok Ads. Bonus: experience running Applovin, Reddit, X, LinkedIn Ads. Deep understanding of how creative strategy and iteration fuel social performance - especially short-form video and UGC. Comfortable working cross-functionally with design, analytics, and product to execute full-funnel optimizations. Entrepreneurial, resourceful, and excited to help build a performance marketing engine from the ground up. A love of music (listening, exploring, making) is a huge plus. Generous Company Equity Package 401(k) with 3% Employer Match & Roth 401(k) Unlimited PTO & Sick Time Medical, Dental, & Vision Insurance (PPO w/ HSA & FSA options) Continued / Creative Education Stipend Generous Commuter Allowance Free In-Office Lunch Delivery (3 Days per Week) Additional Notes: Applicants must be eligible to work in the US Compensation: The annual base salary range is $100,000 - $130,000