SBH Fashion
Retention Marketing Manager
SBH Fashion - New York, New York, us, 10261
Work at SBH Fashion
Overview
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Overview
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Senior Vice President of Talent at SBH Plus
Retention Manager
Hybrid, 3 days in office
JOB SUMMARY:
The Retention Marketing Manager is responsible for leading and formulating the retention and loyalty strategy for the brand including executing the day-to-day email marketing activities, primarily email ideation and production, with key business goals of driving database retention and reactivation. This role entails building and executing daily emails/sms, generating email segments, customer targeting, tracking, and reporting on performance and helping to create engaging & branded revenue-generating email campaigns. The ideal candidate is creative with multi-tasking, technical and analytical skills.
JOB RESPONSIBILITIES:
Retention Strategy & Lifecycle Marketing
Manage all lifecycle marketing programs, including welcome journeys, retention, replenishment, transactional emails, and loyalty programs to ensure a seamless customer journey. Develop and execute retention strategies that nurture customers from acquisition through long term subscriber retention to drive LTV & Improve retention rate. Identify opportunities to enhance retention and drive repeat purchase behavior to ultimately drive revenue Partner with cross-functional teams to develop strategies that drive incremental revenue and increase customer LTV.
Email & SMS Campaign Execution
Lead the planning, and execution of all email and SMS marketing campaigns (e-comm and occasionally assisting wholesale) ensuring best-in-class creative, segmentation, and personalization. Drive e-commerce growth and profitability by developing customer central and branded campaigns Continuously optimize email and SMS flows and develop and execute A/B testing strategies to refine messaging, timing, and creative performance. Implement new programs: loyalty, referral, shopping customization, etc. Assist in management of the growth and maintenance of the email database – including new sign-ups and opt-outs Create and develop an international email marketing strategy to reach our non-US growing customer base Benchmark campaigns industry-wide to help us ideate and execute new email marketing programs Brief copywriting and creative team for customer-facing and branded language to align with story Project manage email campaigns production with Design, Website and Ecommerce Maintain weekly calls with agencies and platform reps to align current status and updates Work in collaboration with the agency to build and deliver long-term email marketing strategies
Analytics & Performance Optimization
Own retention channel performance, setting and tracking KPIs on a weekly and monthly basis Leverage analytics to measure the effectiveness of campaigns, customer segments, and lifecycle touchpoints, providing actionable insights. Create and present regular performance reports to leadership, making strategic recommendations based on key trends and findings as well as recommendations in an effort to help optimize Identify and implement new automation opportunities and platforms to improve efficiency and campaign effectiveness.
REQUIREMENTS:
EDUCATION
BA / BSC required
EXPERIENCE
4-6 years’ experience required in Marketing/Digital Marketing/Ecommerce with a background in owning Retention & Loyalty (CRM) Knowledge of retail/children fashion and a passion for understanding customer needs and behaviors
Skills
experience in customer lifecycle management, with a strong understanding of segmentation, personalization, and automation. Experience with email capture for growth A solid mix of analytical and creative skills, including the ability to copy write when needed Knowledge of Klaviyo, Optimizely, and attentive Technical email/s,s marketing techniques and understanding of inbox delivery techniques Proven implementation of retention best practices is a plus HTML programming experience a plus Should be a self-starter, able to multitask, work under pressure and prioritize A passion to understand the tactics and technologies behind online marketing Delivery / results focus, with strong attention to detail Thrives on owning their job responsibilities and has flexibility Performance and results driven Adobe Photoshop experience a plus Ability to manage several projects simultaneously, with limited supervision and under tight timeframes Must be proficient in MS Word, MS Excel, PowerPoint
Salary $100,000 -$110,000
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Staffing and Recruiting Referrals increase your chances of interviewing at SBH Fashion by 2x Get notified about new Retention Marketing Manager jobs in
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Retention Manager
Hybrid, 3 days in office
JOB SUMMARY:
The Retention Marketing Manager is responsible for leading and formulating the retention and loyalty strategy for the brand including executing the day-to-day email marketing activities, primarily email ideation and production, with key business goals of driving database retention and reactivation. This role entails building and executing daily emails/sms, generating email segments, customer targeting, tracking, and reporting on performance and helping to create engaging & branded revenue-generating email campaigns. The ideal candidate is creative with multi-tasking, technical and analytical skills.
JOB RESPONSIBILITIES:
Retention Strategy & Lifecycle Marketing
Manage all lifecycle marketing programs, including welcome journeys, retention, replenishment, transactional emails, and loyalty programs to ensure a seamless customer journey. Develop and execute retention strategies that nurture customers from acquisition through long term subscriber retention to drive LTV & Improve retention rate. Identify opportunities to enhance retention and drive repeat purchase behavior to ultimately drive revenue Partner with cross-functional teams to develop strategies that drive incremental revenue and increase customer LTV.
Email & SMS Campaign Execution
Lead the planning, and execution of all email and SMS marketing campaigns (e-comm and occasionally assisting wholesale) ensuring best-in-class creative, segmentation, and personalization. Drive e-commerce growth and profitability by developing customer central and branded campaigns Continuously optimize email and SMS flows and develop and execute A/B testing strategies to refine messaging, timing, and creative performance. Implement new programs: loyalty, referral, shopping customization, etc. Assist in management of the growth and maintenance of the email database – including new sign-ups and opt-outs Create and develop an international email marketing strategy to reach our non-US growing customer base Benchmark campaigns industry-wide to help us ideate and execute new email marketing programs Brief copywriting and creative team for customer-facing and branded language to align with story Project manage email campaigns production with Design, Website and Ecommerce Maintain weekly calls with agencies and platform reps to align current status and updates Work in collaboration with the agency to build and deliver long-term email marketing strategies
Analytics & Performance Optimization
Own retention channel performance, setting and tracking KPIs on a weekly and monthly basis Leverage analytics to measure the effectiveness of campaigns, customer segments, and lifecycle touchpoints, providing actionable insights. Create and present regular performance reports to leadership, making strategic recommendations based on key trends and findings as well as recommendations in an effort to help optimize Identify and implement new automation opportunities and platforms to improve efficiency and campaign effectiveness.
REQUIREMENTS:
EDUCATION
BA / BSC required
EXPERIENCE
4-6 years’ experience required in Marketing/Digital Marketing/Ecommerce with a background in owning Retention & Loyalty (CRM) Knowledge of retail/children fashion and a passion for understanding customer needs and behaviors
Skills
experience in customer lifecycle management, with a strong understanding of segmentation, personalization, and automation. Experience with email capture for growth A solid mix of analytical and creative skills, including the ability to copy write when needed Knowledge of Klaviyo, Optimizely, and attentive Technical email/s,s marketing techniques and understanding of inbox delivery techniques Proven implementation of retention best practices is a plus HTML programming experience a plus Should be a self-starter, able to multitask, work under pressure and prioritize A passion to understand the tactics and technologies behind online marketing Delivery / results focus, with strong attention to detail Thrives on owning their job responsibilities and has flexibility Performance and results driven Adobe Photoshop experience a plus Ability to manage several projects simultaneously, with limited supervision and under tight timeframes Must be proficient in MS Word, MS Excel, PowerPoint
Salary $100,000 -$110,000
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Staffing and Recruiting Referrals increase your chances of interviewing at SBH Fashion by 2x Get notified about new Retention Marketing Manager jobs in
New York, NY . Senior Marketing Manager, Target Accounts
Director, Lifecycle & Retention Marketing
Sr. Content Marketing Manager, Amazon Ads
Sr. Marketing Manager, Style - Beauty & Style Group
New York, NY $90,000.00-$110,000.00 2 hours ago New York City Metropolitan Area $85,000.00-$125,000.00 1 week ago New York City Metropolitan Area 5 days ago New York City Metropolitan Area 5 days ago New York City Metropolitan Area $90,000.00-$125,000.00 20 hours ago New York City Metropolitan Area $4,500.00-$8,000.00 1 week ago Sr. Manager - BC&P Acquisitions Marketing
Growth Marketing & Data Analytics Manager
Senior Manager, Client Success (Marketing Analytics)
Client Experience Communications and Operations Manager
New York, NY $158,000.00-$223,000.00 2 weeks ago New York, NY $35.58-$113,000.00 2 weeks ago Retention Marketing Manager, Digital Subscriptions
Senior Lifecycle Marketing Manager, Personal Loans
New York, NY $108,800.00-$204,000.00 1 week ago Senior Lifecycle Marketing Manager, SoFi Plus
New York, NY $108,800.00-$204,000.00 1 week ago Manager, Retention & Lifecycle Marketing, Paramount+
New York, NY $74,400.00-$90,000.00 3 months ago Associate Manager, B2B Retention Marketing, DoorDash for Business
New York, NY $96,000.00-$143,000.00 2 weeks ago Manager, Growth Marketing Operations, CNN Digital Products & Services
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr