VB Spine
Downstream Marketing Manager (Hybrid)
VB Spine - Leesburg, Virginia, United States, 20176
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Overview
Join to apply for the
Downstream Marketing Manager (Hybrid)
role at
VB Spine 2 days ago Be among the first 25 applicants Join to apply for the
Downstream Marketing Manager (Hybrid)
role at
VB Spine Get AI-powered advice on this job and more exclusive features. VB Spine is seeking a strategic and driven
Downstream Marketing Manager
to lead product marketing initiatives that drive market growth, strengthen brand equity, and align with our customer-first approach. This individual will oversee a team responsible for market analysis, product positioning, and sales enablement, working cross-functionally with sales, clinical, and operations teams. The ideal candidate combines strong leadership with marketing expertise to influence competitive strategy and maximize commercial impact.
This is a hybrid role and will require a regular, weekly presence at our HQ in Leesburg, VA What You’ll Do: Guide teams through development and execution of the Annual Marketing Plan Identify weaknesses in marketing plans and provide clear direction Coach on budget planning, P&L understanding, and resource allocation Provide strategic direction and subject matter expertise to the sales force Train and coach on sales communication and multi-channel strategy execution Support sales training, forecasting, and operations processes Marketing Execution Align marketing and product line budgets with customer acquisition and retention goals Develop and coach on product launch strategies including pricing, targeting, positioning, and value proposition Develop messaging and communication strategies in line with brand direction Champion strategic customer segmentation for brand efficiency Mentor in developing value-driven targeting and positioning Customer-Centric Development Partner with key cross functional teams such as upstream marketing, sales training, and medical education to leverage customer feedback to evolve product and program offerings Drive innovation in response to shifting market needs Lead the development and execution of KOL strategy Competitive & Customer Insights Maintain a strong pulse on market insights by attending tradeshows, sales and customer trainings, customer events, spine surgeries, and labs Coach teams on competitor strengths/weaknesses and integrate insights into strategy Teach value proposition articulation and customer buying behavior What You Bring: 8+ years of work experience, including 5+ years in medical device marketing and/or sales 2+ years of people management experience preferred Strong communication, analytical, and project management skills Proficiency in Microsoft Office (Excel, Word, PowerPoint) Ability to manage multiple priorities and lead cross-functional teams High ethical standards and professionalism Physically able to meet job demands (e.g., lifting up to 50 lbs, visual/auditory demands) Why VB Spine? We believe in growing talent from within. At VB Spine, join a high-performing team, benefit from peer and executive mentorship, and shape strategy in the dynamic field of medical sales—positioning yourself to influence growth and innovation across the organization. Compensation: Pay for this role is competitive and based on experience, with additional factors like territory requirements, qualifications, and performance taken into account. Final compensation is determined on a
case-by-case basis
and considers a variety of factors, including experience level, skillset, and market conditions. Benefits include: Comprehensive health, dental, and vision insurance 401(k) with company match Paid time off (PTO) and holidays Ongoing training and professional development opportunities Opportunity to grow within a fast-paced, dynamic company Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionMarketing IndustriesMedical Equipment Manufacturing Referrals increase your chances of interviewing at VB Spine by 2x Inferred from the description for this job Medical insurance 401(k) Vision insurance Get notified when a new job is posted. Sign in to set job alerts for “Marketing Manager” roles. Broadlands, VA $130,000.00-$175,000.00 1 day ago Sterling, VA $170,000.00-$200,000.00 3 days ago Sterling, VA $85,000.00-$95,000.00 6 days ago Montgomery County, MD $175,000.00-$200,000.00 3 days ago Director, International Marketing and Distribution North Bethesda, MD $160,546.00-$188,641.00 1 day ago Dulles, VA $140,000.00-$150,000.00 1 day ago Senior Associate, Marketing Data Operations Dulles, VA $85,000.00-$100,000.00 1 week ago Dulles Town Center, VA $92,000.00-$106,000.00 1 month ago Sterling, VA $1,000.00-$1,200.00 5 months ago Senior Field Marketing Manager (Public Sector) Herndon, VA $115,000.00-$130,000.00 22 hours ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below. #J-18808-Ljbffr Remote working/work at home options are available for this role.
Downstream Marketing Manager (Hybrid)
role at
VB Spine 2 days ago Be among the first 25 applicants Join to apply for the
Downstream Marketing Manager (Hybrid)
role at
VB Spine Get AI-powered advice on this job and more exclusive features. VB Spine is seeking a strategic and driven
Downstream Marketing Manager
to lead product marketing initiatives that drive market growth, strengthen brand equity, and align with our customer-first approach. This individual will oversee a team responsible for market analysis, product positioning, and sales enablement, working cross-functionally with sales, clinical, and operations teams. The ideal candidate combines strong leadership with marketing expertise to influence competitive strategy and maximize commercial impact.
This is a hybrid role and will require a regular, weekly presence at our HQ in Leesburg, VA What You’ll Do: Guide teams through development and execution of the Annual Marketing Plan Identify weaknesses in marketing plans and provide clear direction Coach on budget planning, P&L understanding, and resource allocation Provide strategic direction and subject matter expertise to the sales force Train and coach on sales communication and multi-channel strategy execution Support sales training, forecasting, and operations processes Marketing Execution Align marketing and product line budgets with customer acquisition and retention goals Develop and coach on product launch strategies including pricing, targeting, positioning, and value proposition Develop messaging and communication strategies in line with brand direction Champion strategic customer segmentation for brand efficiency Mentor in developing value-driven targeting and positioning Customer-Centric Development Partner with key cross functional teams such as upstream marketing, sales training, and medical education to leverage customer feedback to evolve product and program offerings Drive innovation in response to shifting market needs Lead the development and execution of KOL strategy Competitive & Customer Insights Maintain a strong pulse on market insights by attending tradeshows, sales and customer trainings, customer events, spine surgeries, and labs Coach teams on competitor strengths/weaknesses and integrate insights into strategy Teach value proposition articulation and customer buying behavior What You Bring: 8+ years of work experience, including 5+ years in medical device marketing and/or sales 2+ years of people management experience preferred Strong communication, analytical, and project management skills Proficiency in Microsoft Office (Excel, Word, PowerPoint) Ability to manage multiple priorities and lead cross-functional teams High ethical standards and professionalism Physically able to meet job demands (e.g., lifting up to 50 lbs, visual/auditory demands) Why VB Spine? We believe in growing talent from within. At VB Spine, join a high-performing team, benefit from peer and executive mentorship, and shape strategy in the dynamic field of medical sales—positioning yourself to influence growth and innovation across the organization. Compensation: Pay for this role is competitive and based on experience, with additional factors like territory requirements, qualifications, and performance taken into account. Final compensation is determined on a
case-by-case basis
and considers a variety of factors, including experience level, skillset, and market conditions. Benefits include: Comprehensive health, dental, and vision insurance 401(k) with company match Paid time off (PTO) and holidays Ongoing training and professional development opportunities Opportunity to grow within a fast-paced, dynamic company Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionMarketing IndustriesMedical Equipment Manufacturing Referrals increase your chances of interviewing at VB Spine by 2x Inferred from the description for this job Medical insurance 401(k) Vision insurance Get notified when a new job is posted. Sign in to set job alerts for “Marketing Manager” roles. Broadlands, VA $130,000.00-$175,000.00 1 day ago Sterling, VA $170,000.00-$200,000.00 3 days ago Sterling, VA $85,000.00-$95,000.00 6 days ago Montgomery County, MD $175,000.00-$200,000.00 3 days ago Director, International Marketing and Distribution North Bethesda, MD $160,546.00-$188,641.00 1 day ago Dulles, VA $140,000.00-$150,000.00 1 day ago Senior Associate, Marketing Data Operations Dulles, VA $85,000.00-$100,000.00 1 week ago Dulles Town Center, VA $92,000.00-$106,000.00 1 month ago Sterling, VA $1,000.00-$1,200.00 5 months ago Senior Field Marketing Manager (Public Sector) Herndon, VA $115,000.00-$130,000.00 22 hours ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below. #J-18808-Ljbffr Remote working/work at home options are available for this role.