District Retail Manager (Mid-Atlantic) – Indian Motorcycle & Slingshot
The District Retail Manager (DRM) is responsible for the in-store execution of the motorcycle division’s go-to-market plans as well as growing both Motorcycle unit sales and parts, garments and accessories (PG&A) business within the assigned territory ( Mid-Atlantic ) Through strategic partnerships with business units, Dealer Demand team and dealers, the DRM is responsible for driving customer satisfaction, and dealer and business unit profitability by delivering Motorcycle unit sales, PG&A revenue and stocking goals. The DRM will also be responsible for in-store retail experience, including merchandising of whole good units, branded accessories, and apparel. The DRM will execute in-store product and customer experience training, as well as support local and regional events and ensure dealers are compliant with brand standards.
ESSENTIAL DUTIES & RESPONSIBILITIES :
Retail
Works with dealerships to identify opportunity gaps using Key Performance Indicators.
Works with the dealer to implement corrective measures to eliminate constraints in the dealer’s sales process.
Parts, Garments, Accessories Performance
Works with dealerships to meet division stocking and inventory goals of branded parts, garments and accessories, inclusive of stocking and minimizing obsolete inventory
Ensures proper in-store and online sales processes to maximize dealer PG&A profitability
Solicits and maintains compliance of PG&A stocking profiles
Optimize the buying experience through robust PG&A merchandising
Develop and execute PG&A retail plans
In Store Retail Experience
Lead showroom merchandising and accessorizing strategies to improve the overall retail experience.
Communicates merchandising successes, opportunities, and solutions to sales leadership and PG&A teams to drive results.
Drives sales and profitability through proper merchandising and overall presentation of motorcycles and PG&A within assigned dealerships. (on floor, on walls, on units)
Drive PG&A performance and profitability through the implementation of a PG&A sales process – ensuring strong integration into the new unit sales process
Ensure product displays are set timely and correctly based on merchandising fundamentals and designated planograms ensuring dealer partners are upholding the integrity of the IMC & Slingshot brands.
Work with dealers to maintain proper inventory through the setting of appropriate stocking profiles through a retail-driven perspective.
Direct dealers to proper resources, communicate with internal partners and escalate when appropriate to quickly resolve issues with win / win solutions.
Customer Experience
Lead customer-first mindset across the assigned dealer network
Review customer satisfaction measurement tools and KPIs to understand strengths and opportunities to ensure industry-leading customer satisfaction in assigned territory.
Implement corrective and preventative procedures in store to ensure positive customer experience and dealer ratings.
Train
Deliver training to dealer sales staff in critical areas of sales process and product knowledge to include motorcycle and related garment and accessory products and business practices
Deliver training to improve dealer customer satisfaction in the dealership
Ensure dealer staff is current on required training modules
Audit
Protect and grow share of store : Manage share of floor, wall and displays for each motorcycle brand
Confirm proper point of purchase materials set in store and online
Sell-in and monitors division branding requirements.
Event Support
Supports the motorcycle field sales, events, and marketing teams in the planning and on-site execution of national, regional, and local sales events
Enhances customer experience at events by providing a consistent, professional representation of the Indian Motorcycle and Slingshot brands.
Brand Advocate
Cultivate positive relationships with dealership teams
Maintain front-of-mind brand awareness and brand loyalty
SKILLS & KNOWLEDGE
Bachelor’s degree in business, marketing, or a related field strongly preferred
2-3 years of business and / or retail experience required; Business to Business sales and Powersports industry experience preferred
Strong ability to influence decision-making and construct a business case to accomplish desired business unit goals.
Working knowledge of dealer systems and processes and merchandising within a retail operation; ideally within a 2-tier distribution model
Ability to apply value selling principles and win through influencing is essential
Understanding, appreciation, and passion for the motorcycle industry
Proficient in all MS Office software suites
Demonstrated ability to communicate effectively, both verbally and in writing
Must appreciate and maintain the highest level of customer service through relationship building and meeting commitments.
Works semi-independently while taking direction / advice from manager and senior team members. Communicating improvement recommendations to senior team members.
WORKING CONDITIONS
Must be willing to reside in the territory, preferred location is within 60 miles of Roanoke or Greensboro area.
Road Warrior – Extensive daily travel within a territory of up to 80%.
Monthly travel could include up to eight overnights or more.
Will be responsible for monthly travel to dealerships located in Virginia, West Virginia, and North Carolina
Ability to lift up to 40 pounds.
Frequent bending, twisting, stooping, reaching, and lifting.
Required to stand on a cement floor for long periods of time.
Some travel to remote locations and Polaris corporate locations may be required
Work from your home office with support from the corporate location
To qualify for this position, former employees must be eligible for rehire, and current employees must be in good standing.
At Polaris we put our employees first, by offering a holistic approach to their health and financial wellbeing. Polaris is proud to offer competitive compensation, including a market-leading profit-sharing plan that is fundamental to our pay-for-performance culture.At Polaris, employees are owners of the company through company contributions to our Employee Stock Ownership Plan and discounted employee stock purchases plan. Employees receive a generousmatching contribution to 401(k), financial wellness education and consultation to plan for their financial future. In addition to competitive pay, Polaris provides a comprehensive suite of benefits, including health, dental, and vision insurance, wellness programs, paid time off, gym & personal training reimbursement, life insurance and disability offerings. Through the Polaris Foundation and our Polaris Gives paid volunteer time off, we support employees who actively volunteer their time, efforts, and passions to improve the health and wellbeing of the communities in which they live, play and work. Employees at Polaris drive our success and are rewarded for their commitment.
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District Retail Manager (Mid-Atlantic) - Indian Motorcycle & Slin...