Mythic
Director, Digital Media Buying
Mythic - Chicago, Illinois, United States, 60290
Work at Mythic
Overview
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Overview
Position:
Director, Digital Media Buying
Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required. FLSA Classification:
Exempt Reports to:
EVP, Head of Media Revision Date:
2025 Work Location:
Mythic is headquartered in Charlotte, NC; highly qualified candidates may be considered for a fully remote role.
Mythic employees are expected to work from 9:00am-5:30pm EST, but may also require evenings and weekends as client needs dictate. Must be authorized to work in the US without corporate assistance. Must be located in the US.
Summary:
Mythic is a fiercely strategic marketing and creative agency bridging brand and performance as a force for growth. HQ’d in Charlotte, N.C., we focus on consumer and B2B high growth brands from the mid-market to Fortune 500. We bring a strategy-first approach with extraordinary creative execution to our suite of integrated capabilities across Social, Email, Paid Media, Analytics and Webdev.
Mythic believes that brands have the potential to Be More; more connected to their audience, more compelling to their prospects, more impactful to their customers and more predictable and accelerated with their growth. Be More is the ethos we deliver work by. Our Core Values guide us in that work: Own the Work, Find a Way, Create with Purpose, Move as One, and Fuel Curiosity.
What you’ll be doing:
Tactical Campaign Recommendations Support the Comms & Media Strategy team with budget allocations and tactical recommendations for audience signals, channels, formats, and campaign structure to fulfill a range of campaign objectives - both driving to online conversions and longer-term brand equity building Manage Digital Media Campaigns Across Multiple Platforms
Oversee campaign setup, trafficking, and ongoing performance optimizations for campaigns across Google, Paid Social (Meta, TikTok, Reddit), and Programmatic (CTV, Retail Media, Streaming Audio via The Trade Desk, Digilant, or other DSP) Manage Ad Accounts & Budget Pacing for multiple campaigns Audience & Data Signal management (including privacy-compliant 1P data matching with media platforms) Regularly provide insights to Comms & Media Strategy on campaign performance and recommendations for tests, strategic optimizations Consult on Measurement & Tagging
Work with internal and client analytics & insights teams to create, place, and test needed tracking tags, pixels, and API connections for holistic measurement Note: Experience with GA4 and data visualization platforms a plus What you’re great at: Managing Complexity Manage a high volume of tasks & campaigns Break down campaign objectives into discrete tactics that are part of an integrated whole Staying Curious about Marketing
Be a strategist, not a salesperson. Go beyond platform-provided best practices and develop informed POVs on what works in driving impact and why Balance in-platform operational excellence with an openness to learning new approaches to marketing effectiveness Data for Storytelling + Performance
Identify the signal in the noise by using a blend of analytic tools and metrics to form a clear understanding of how campaigns are performing, and how they can be improved. Communicate this effectively to internal and client stakeholders Deep understanding of digital media and performance metrics - platform-provided metrics & measurement capabilities (delivery, efficiency, attribution, and ROAS); web analytics & conversion optimizations (some GA4 & GTM knowledge preferred) Applying Integrated Measurement and non-standard KPIs to drive performance (MMM, Brand Health/Lift, Attention Measurement) What you have in your history:
7-10 years experience in platform-based media buying Experience working in an agency environment supporting multiple clients, varying budgets, industries and objectives Current hands-on-keyboard experience in at least one buying platform (Google + Programmatic preferred) Working knowledge deriving insights from GA4 QA Process Design & Automation Experience working with holistic digital media performance data Physical Requirements:
Sedentary work that primarily involves prolonged periods of sitting at a desk Light work that could include carrying 5 pounds Keyboarding Mythic provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Title I of the Americans with Disabilities Act of 1990 (ADA) makes it unlawful for an employer to discriminate against a qualified applicant or employee with a disability. The ADA defines an individual with a disability as a person who: (1) has a physical or mental impairment that substantially limits a major life activity, (2) has a record or history of a substantially limiting impairment, or (3) is regarded or perceived by an employer as having a substantially limiting impairment. An applicant with a disability, like all other applicants, must be able to meet the employer's requirements for the job, such as education, training, employment experience, skills, or licenses. In addition, an applicant with a disability must be able to perform the "essential functions" of the job the fundamental duties either on her own or with the help of "reasonable accommodation." However, an employer does not have to provide a reasonable accommodation that will cause "undue hardship," which is significant difficulty or expense.
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Director, Digital Media Buying
Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required. FLSA Classification:
Exempt Reports to:
EVP, Head of Media Revision Date:
2025 Work Location:
Mythic is headquartered in Charlotte, NC; highly qualified candidates may be considered for a fully remote role.
Mythic employees are expected to work from 9:00am-5:30pm EST, but may also require evenings and weekends as client needs dictate. Must be authorized to work in the US without corporate assistance. Must be located in the US.
Summary:
Mythic is a fiercely strategic marketing and creative agency bridging brand and performance as a force for growth. HQ’d in Charlotte, N.C., we focus on consumer and B2B high growth brands from the mid-market to Fortune 500. We bring a strategy-first approach with extraordinary creative execution to our suite of integrated capabilities across Social, Email, Paid Media, Analytics and Webdev.
Mythic believes that brands have the potential to Be More; more connected to their audience, more compelling to their prospects, more impactful to their customers and more predictable and accelerated with their growth. Be More is the ethos we deliver work by. Our Core Values guide us in that work: Own the Work, Find a Way, Create with Purpose, Move as One, and Fuel Curiosity.
What you’ll be doing:
Tactical Campaign Recommendations Support the Comms & Media Strategy team with budget allocations and tactical recommendations for audience signals, channels, formats, and campaign structure to fulfill a range of campaign objectives - both driving to online conversions and longer-term brand equity building Manage Digital Media Campaigns Across Multiple Platforms
Oversee campaign setup, trafficking, and ongoing performance optimizations for campaigns across Google, Paid Social (Meta, TikTok, Reddit), and Programmatic (CTV, Retail Media, Streaming Audio via The Trade Desk, Digilant, or other DSP) Manage Ad Accounts & Budget Pacing for multiple campaigns Audience & Data Signal management (including privacy-compliant 1P data matching with media platforms) Regularly provide insights to Comms & Media Strategy on campaign performance and recommendations for tests, strategic optimizations Consult on Measurement & Tagging
Work with internal and client analytics & insights teams to create, place, and test needed tracking tags, pixels, and API connections for holistic measurement Note: Experience with GA4 and data visualization platforms a plus What you’re great at: Managing Complexity Manage a high volume of tasks & campaigns Break down campaign objectives into discrete tactics that are part of an integrated whole Staying Curious about Marketing
Be a strategist, not a salesperson. Go beyond platform-provided best practices and develop informed POVs on what works in driving impact and why Balance in-platform operational excellence with an openness to learning new approaches to marketing effectiveness Data for Storytelling + Performance
Identify the signal in the noise by using a blend of analytic tools and metrics to form a clear understanding of how campaigns are performing, and how they can be improved. Communicate this effectively to internal and client stakeholders Deep understanding of digital media and performance metrics - platform-provided metrics & measurement capabilities (delivery, efficiency, attribution, and ROAS); web analytics & conversion optimizations (some GA4 & GTM knowledge preferred) Applying Integrated Measurement and non-standard KPIs to drive performance (MMM, Brand Health/Lift, Attention Measurement) What you have in your history:
7-10 years experience in platform-based media buying Experience working in an agency environment supporting multiple clients, varying budgets, industries and objectives Current hands-on-keyboard experience in at least one buying platform (Google + Programmatic preferred) Working knowledge deriving insights from GA4 QA Process Design & Automation Experience working with holistic digital media performance data Physical Requirements:
Sedentary work that primarily involves prolonged periods of sitting at a desk Light work that could include carrying 5 pounds Keyboarding Mythic provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Title I of the Americans with Disabilities Act of 1990 (ADA) makes it unlawful for an employer to discriminate against a qualified applicant or employee with a disability. The ADA defines an individual with a disability as a person who: (1) has a physical or mental impairment that substantially limits a major life activity, (2) has a record or history of a substantially limiting impairment, or (3) is regarded or perceived by an employer as having a substantially limiting impairment. An applicant with a disability, like all other applicants, must be able to meet the employer's requirements for the job, such as education, training, employment experience, skills, or licenses. In addition, an applicant with a disability must be able to perform the "essential functions" of the job the fundamental duties either on her own or with the help of "reasonable accommodation." However, an employer does not have to provide a reasonable accommodation that will cause "undue hardship," which is significant difficulty or expense.
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