MedStar Health
Marketing and Communications Strategist
MedStar Health - Tampa, Florida, us, 33646
Work at MedStar Health
Overview
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Overview
Title: Marketing and Communications Strategist
Company: Peoples Gas System
Location: Florida - Tampa
Shift: 8 Hr. X 5 Days
WHO WE ARE Peoples Gas System is the fastest growing natural gas utility in the Southeast with career opportunities that fit your future. Our organization is diverse - in people, opportunities, and careers. We foster a dynamic and inclusive workplace where safety, innovation, and collaboration are at the heart of everything we do.
HOW WILL YOU HELP DRIVE THE FUTURE OF NATURAL GAS? The Marketing & Communications Strategist will support delivering communications objectives aligned with the company's marketing and communications plan, focusing on marketing, customer, and stakeholder communications. Responsible for developing, coordinating, and tracking marketing and communications initiatives supporting Peoples Gas, TECO Partners, and special projects. Identifies, tracks, analyzes, and reports performance analytics to inform future strategies.
WHAT YOU NEED TO SUCCEED
Associate degree from an accredited institution
Valid Florida driver's license
5 years of marketing and/or advertising experience in areas such as mass and targeted advertising, social media marketing, program development, or copywriting
Proficiency in Microsoft Suite (Excel, PowerPoint, Word) and social media platforms including Facebook, X, Instagram, Pinterest, and LinkedIn
Excellent written, oral, and presentation skills
Ability to report research results and interpret customer needs
Knowledge of process improvement
Basic understanding of financial feasibility of programs and services
PRIMARY DUTIES & RESPONSIBILITIES
Research, develop, implement, and track marketing communications tactics and budgets to meet performance goals, including advertising, targeted marketing, promotions, and customer communications
Coordinate social/digital initiatives, maintain brand voice, ensure consistent messaging, and develop multimedia content for web, blogs, email, and social media
Analyze marketing performance and market research to identify trends and develop strategies
Participate in conceptualizing and marketing energy-related programs for residential, commercial, and distribution channels
WHAT WILL GIVE YOU A COMPETITIVE EDGE?
Bachelor's degree in Advertising, Communications, Marketing, or related field
4 years of data-driven marketing experience with campaign performance for customer acquisition and retention
2 years experience marketing to commercial and residential markets
Knowledge of Infor and PowerBI, customer segmentation, and predictive analytics
WHO WILL BE A PART OF YOUR TEAM? TECO Partners Team Members, Peoples Gas business functions including Customer Experience, Safety, Human Resources, Tampa Electric Communications & Marketing, vendors, service providers, customers, and industry associations.
HOW YOU'LL CONTRIBUTE
Build strong collaborative relationships
Cultivate innovation and embrace change
Drive operational excellence
Take ownership and act with integrity
Think strategically and exercise sound judgment
WHERE AND HOW YOU WILL WORK Some travel required within the state. Fast-paced environment with high expectations. Occasional evening or weekend work. Physical ability to set up for industry events.
WHY YOU'LL LOVE WORKING WITH US We offer a competitive rewards package including performance bonuses, health coverage, retirement plans, ownership opportunities, paid time off, wellness resources, and development opportunities.
Whether you're launching your career or advancing it, Peoples Gas offers exciting opportunities for a long-term career with a growing company. EMERGENCY RESPONSE REQUIREMENTS Participation in emergency response activities is required to maintain service during disasters, with proper compensation provided.
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Location: Florida - Tampa
Shift: 8 Hr. X 5 Days
WHO WE ARE Peoples Gas System is the fastest growing natural gas utility in the Southeast with career opportunities that fit your future. Our organization is diverse - in people, opportunities, and careers. We foster a dynamic and inclusive workplace where safety, innovation, and collaboration are at the heart of everything we do.
HOW WILL YOU HELP DRIVE THE FUTURE OF NATURAL GAS? The Marketing & Communications Strategist will support delivering communications objectives aligned with the company's marketing and communications plan, focusing on marketing, customer, and stakeholder communications. Responsible for developing, coordinating, and tracking marketing and communications initiatives supporting Peoples Gas, TECO Partners, and special projects. Identifies, tracks, analyzes, and reports performance analytics to inform future strategies.
WHAT YOU NEED TO SUCCEED
Associate degree from an accredited institution
Valid Florida driver's license
5 years of marketing and/or advertising experience in areas such as mass and targeted advertising, social media marketing, program development, or copywriting
Proficiency in Microsoft Suite (Excel, PowerPoint, Word) and social media platforms including Facebook, X, Instagram, Pinterest, and LinkedIn
Excellent written, oral, and presentation skills
Ability to report research results and interpret customer needs
Knowledge of process improvement
Basic understanding of financial feasibility of programs and services
PRIMARY DUTIES & RESPONSIBILITIES
Research, develop, implement, and track marketing communications tactics and budgets to meet performance goals, including advertising, targeted marketing, promotions, and customer communications
Coordinate social/digital initiatives, maintain brand voice, ensure consistent messaging, and develop multimedia content for web, blogs, email, and social media
Analyze marketing performance and market research to identify trends and develop strategies
Participate in conceptualizing and marketing energy-related programs for residential, commercial, and distribution channels
WHAT WILL GIVE YOU A COMPETITIVE EDGE?
Bachelor's degree in Advertising, Communications, Marketing, or related field
4 years of data-driven marketing experience with campaign performance for customer acquisition and retention
2 years experience marketing to commercial and residential markets
Knowledge of Infor and PowerBI, customer segmentation, and predictive analytics
WHO WILL BE A PART OF YOUR TEAM? TECO Partners Team Members, Peoples Gas business functions including Customer Experience, Safety, Human Resources, Tampa Electric Communications & Marketing, vendors, service providers, customers, and industry associations.
HOW YOU'LL CONTRIBUTE
Build strong collaborative relationships
Cultivate innovation and embrace change
Drive operational excellence
Take ownership and act with integrity
Think strategically and exercise sound judgment
WHERE AND HOW YOU WILL WORK Some travel required within the state. Fast-paced environment with high expectations. Occasional evening or weekend work. Physical ability to set up for industry events.
WHY YOU'LL LOVE WORKING WITH US We offer a competitive rewards package including performance bonuses, health coverage, retirement plans, ownership opportunities, paid time off, wellness resources, and development opportunities.
Whether you're launching your career or advancing it, Peoples Gas offers exciting opportunities for a long-term career with a growing company. EMERGENCY RESPONSE REQUIREMENTS Participation in emergency response activities is required to maintain service during disasters, with proper compensation provided.
#J-18808-Ljbffr