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We are a growing SaaS start-up with an international team that brings maritime workforce management into the 21st century! Backed by strong investor support and with a growing base of paying customers, were passionate about solving overlooked problems in the maritime industry.

Over 90% of global trade depends on ships, and the 2 million mission-critical seafarers who operate them spend months at sea to keep our economy running. At Tilla, were dedicated to improving their lives and the processes that support them. Our platform eliminates inefficiencies in crew logistics, streamlining collaboration between operators and seafarers. By doing so, we make crew operations more humane and efficient.

The Role

Were looking for a Head of Marketing to build and lead the marketing function at Tilla. This is a foundational role with the opportunity to shape our brand, messaging, and go-to-market strategy from the ground up.

As a key member of the leadership team, youll work closely with the founders, sales, and product to define how we communicate our value to the world. Youll drive marketing strategy, execution, and performance across multiple channels with a strong focus on demand generation, product marketing, and brand positioning in a complex B2B SaaS space.

Youll be our first marketing hire and will start as an individual contributordeveloping campaigns, content, and messagingwhile also laying the groundwork to scale the team over time.

What Youll Do

Define and execute a scalable marketing strategy aligned with company goals, as well as defining and managing the external and internal resources required to execute your plans

Craft clear, compelling positioning and messaging that resonates with our target audiences

Build and manage Tillas presence across owned and earned channels (website, content, PR, social, etc.

Lead demand generation campaigns to support pipeline and revenue growth

Create and manage content (case studies, blog posts, newsletters, white papers, etc.)

Support our presence at industry events, conferences, and customer communities

Establish core marketing metrics and build reporting processes to measure ROI

Collaborate closely with product and sales to ensure message-market fit and campaign effectiveness

Shape and evolve our brand identity and tone of voice

You Should Have

5+ years of marketing experience, including in a senior or lead role in B2B SaaS

Experience building marketing functions from the ground up in a startup or high-growth environment

Strong strategic thinking, balanced with hands-on execution skills

Deep understanding of modern demand generation, content marketing, and lead funnel strategy

Excellent copywriting, storytelling, and communication skills

Experience working in complex problem spaces or industries with niche customer segments

A collaborative mindset and proven ability to work cross-functionally with product and sales teams

Fluency in English

Bonus Points

Experience marketing to maritime / HR personas

Background in maritime, logistics, or workforce tech

Why Join Tilla

Competitive compensation package

A high-impact leadership role at an early-stage, mission-driven startup

Direct access to founders and influence on company strategy

A unique opportunity to shape marketing in a sector with global impact

A supportive and flexible working environment (remote or in Berlin)

A ride on one of our client ships when theyre near you

Access to an extensive network of startup, maritime, and consulting veterans

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