Symbotic
Recruitment Marketing Specialist
Symbotic - Lowell, Massachusetts, United States, 01856
Work at Symbotic
Overview
- View job
Overview
Who we are
With its AI-powered robotic technology platform, Symbotic is transforming the way consumer goods move through the supply chain. Our intelligent software orchestrates advanced robots in a high-density, end-to-end system, reinventing warehouse automation to increase efficiency, speed, and flexibility.
What we need
Symbotic is seeking a dynamic and creative
Talent Marketing Specialist
to join our team. This role bridges Talent Acquisition and Marketing, focusing on attracting top talent through digital marketing strategies and candidate engagement campaigns. The ideal candidate is detail-oriented, tech-savvy, and passionate about leveraging data and technology to support hiring initiatives. As the Talent Marketing Specialist, you will focus on leveraging data, optimizing processes, and using smart tools and automation to drive measurable results. Success in this role requires strong cross-functional collaboration with stakeholders across TA, HR Tech, and analytics to ensure seamless execution and continuous improvement of our talent attraction strategies. What you’ll do Manage and optimize Talent Acquisition (TA) marketing systems including Applicant Tracking Systems (ATS), job boards, recruitment CRMs, programmatic advertising tools, and recruitment marketing platforms. Collaborate cross-functionally with Communications and Marketing to ensure proper system integration, data flow, compliance, and alignment within the HR technology stack. Develop and execute recruitment marketing strategies that showcase the organization’s culture, values, employee experience, and career opportunities. Partner with communications and cross-functional teams to create compelling digital content such as videos, social media posts, landing pages, and event materials to support storytelling and enhance recruiting visibility. Plan and implement targeted digital campaigns aimed at both passive and active candidates using channels like social media, email, and job boards. Collaborate with the communications team to drive candidate engagement and build brand awareness through platforms like LinkedIn, Instagram, and Facebook. Enhance candidate experience across key touchpoints—from job discovery and application to engagement and onboarding. Track and analyze key recruitment marketing metrics including CTR, conversion rates, cost-per-hire, funnel effectiveness, and engagement rates. Generate campaign dashboards and performance reports to show ROI and recommend improvements. Monitor tool performance, support data hygiene, maintain tagging structures, and ensure accurate campaign tracking and reporting for attribution. What you’ll need 5+ years of experience in Recruitment Marketing, Digital Marketing, or related fields. Hands-on experience with Applicant Tracking Systems (e.g., Workday), sourcing platforms (e.g., LinkedIn, Indeed, Findem), and marketing automation tools. Strong project management and cross-functional communication skills. Proven ability in copywriting, content creation, and storytelling for digital channels. Solid understanding of digital marketing, SEO, and social media best practices. Proficiency in Excel, SharePoint, and data visualization tools. Basic knowledge of HTML/CSS for formatting emails or landing pages is a plus. Familiarity with paid media, job distribution platforms (e.g., Appcast, LinkedIn, Indeed), and analytics tools like Google Analytics and UTM tracking. Ability to translate business needs into system and marketing solutions. Experience with budget planning and management. Our Environment Up to 10% travel may be required. Employees must have a valid driver’s license and the ability to drive or fly to client and other locations. Employees are responsible for owning a credit card and managing expenses for reimbursement on a bi-weekly basis. About Symbotic Symbotic is an automation technology leader reimagining the supply chain with its end-to-end, AI-powered robotic and software platform. We work with the world’s largest retail, wholesale, and food & beverage companies, applying next-gen technology, high-density storage, and machine learning to solve complex distribution challenges. Our platform enables companies to move goods with unmatched speed, agility, accuracy, and efficiency, transforming the flow of goods and the economics of supply chain management. For more information, visit
www.symbotic.com . We are a community of innovators, collaborators, and pioneers who embrace our differences, knowing that diverse perspectives make us stronger and smarter. We depend on the collective voices of our employees, customers, and community to help us build a better workplace for everyone. We are proud to be an equal opportunity employer and do not discriminate based on race, color, ethnicity, religion, sex, national origin, sexual orientation, age, disability, gender identity, veteran status, or genetic information.
#J-18808-Ljbffr
Talent Marketing Specialist
to join our team. This role bridges Talent Acquisition and Marketing, focusing on attracting top talent through digital marketing strategies and candidate engagement campaigns. The ideal candidate is detail-oriented, tech-savvy, and passionate about leveraging data and technology to support hiring initiatives. As the Talent Marketing Specialist, you will focus on leveraging data, optimizing processes, and using smart tools and automation to drive measurable results. Success in this role requires strong cross-functional collaboration with stakeholders across TA, HR Tech, and analytics to ensure seamless execution and continuous improvement of our talent attraction strategies. What you’ll do Manage and optimize Talent Acquisition (TA) marketing systems including Applicant Tracking Systems (ATS), job boards, recruitment CRMs, programmatic advertising tools, and recruitment marketing platforms. Collaborate cross-functionally with Communications and Marketing to ensure proper system integration, data flow, compliance, and alignment within the HR technology stack. Develop and execute recruitment marketing strategies that showcase the organization’s culture, values, employee experience, and career opportunities. Partner with communications and cross-functional teams to create compelling digital content such as videos, social media posts, landing pages, and event materials to support storytelling and enhance recruiting visibility. Plan and implement targeted digital campaigns aimed at both passive and active candidates using channels like social media, email, and job boards. Collaborate with the communications team to drive candidate engagement and build brand awareness through platforms like LinkedIn, Instagram, and Facebook. Enhance candidate experience across key touchpoints—from job discovery and application to engagement and onboarding. Track and analyze key recruitment marketing metrics including CTR, conversion rates, cost-per-hire, funnel effectiveness, and engagement rates. Generate campaign dashboards and performance reports to show ROI and recommend improvements. Monitor tool performance, support data hygiene, maintain tagging structures, and ensure accurate campaign tracking and reporting for attribution. What you’ll need 5+ years of experience in Recruitment Marketing, Digital Marketing, or related fields. Hands-on experience with Applicant Tracking Systems (e.g., Workday), sourcing platforms (e.g., LinkedIn, Indeed, Findem), and marketing automation tools. Strong project management and cross-functional communication skills. Proven ability in copywriting, content creation, and storytelling for digital channels. Solid understanding of digital marketing, SEO, and social media best practices. Proficiency in Excel, SharePoint, and data visualization tools. Basic knowledge of HTML/CSS for formatting emails or landing pages is a plus. Familiarity with paid media, job distribution platforms (e.g., Appcast, LinkedIn, Indeed), and analytics tools like Google Analytics and UTM tracking. Ability to translate business needs into system and marketing solutions. Experience with budget planning and management. Our Environment Up to 10% travel may be required. Employees must have a valid driver’s license and the ability to drive or fly to client and other locations. Employees are responsible for owning a credit card and managing expenses for reimbursement on a bi-weekly basis. About Symbotic Symbotic is an automation technology leader reimagining the supply chain with its end-to-end, AI-powered robotic and software platform. We work with the world’s largest retail, wholesale, and food & beverage companies, applying next-gen technology, high-density storage, and machine learning to solve complex distribution challenges. Our platform enables companies to move goods with unmatched speed, agility, accuracy, and efficiency, transforming the flow of goods and the economics of supply chain management. For more information, visit
www.symbotic.com . We are a community of innovators, collaborators, and pioneers who embrace our differences, knowing that diverse perspectives make us stronger and smarter. We depend on the collective voices of our employees, customers, and community to help us build a better workplace for everyone. We are proud to be an equal opportunity employer and do not discriminate based on race, color, ethnicity, religion, sex, national origin, sexual orientation, age, disability, gender identity, veteran status, or genetic information.
#J-18808-Ljbffr