Meow Wolf
Paid Search Specialist
Meow Wolf - Granite Heights, Wisconsin, United States
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Meow Wolf Privacy Notice for California Applicants and Employees
Applicants must be currently authorized to work in the United States on a full-time basis. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Meow Wolf opens portals of possibility. Come as you are!
We are individuals who inspire creativity in people's lives through art and exploration, so that our combined imaginations can transform the world we live in. We create immersive and interactive experiences that transport audiences into fantastic realms of story and exploration.
Our Vision is to be the world’s leading creative company, reimagining the paradigm of art and storytelling, to make a positive difference in the world.
We share a strong commitment to Belonging through our values of:
Collaborative Creativity: We believe the act of creating together amplifies possibilities. Provocative Playfulness: We celebrate the unexpected because it is the doorway to discovery. Outsiders Welcome: We are all outsiders at heart, and we create space for everyone to feel like they belong. Authentic Compassion: We are “kind punks” - supportive to each other and standing up for what we believe in. Audacious Courage: We have the courage to radically reinvent ourselves to push the boundaries of art.
If this all sounds like YOU, read on….
Job Description
Job Disclosures:
Location:
On-site or Remote, providing the candidate resides in one of the following markets: Santa Fe, NM; Denver, CO; Las Vegas, NV; Houston, TX; Dallas, TX; New York, NY; or Los Angeles, CA
Compensation
The salary range for this position is $65,600 to $88,560. Compensation is based on location and experience.
Deadline:
The deadline for submitting applications for this position is August 15, 2025. Meow Wolf reserves the right to extend this deadline if needed.
Job Summary
Meow Wolf is seeking a Paid Search Specialist to manage and optimize our paid search campaigns as we scale our marketing efforts and drive awareness for our immersive experiences. If you’re passionate about performance marketing, obsessed with ROAS, and thrive in platforms like Google Ads and Bing, this role is for you.
As our Paid Search Specialist, you’ll take the lead on strategy, execution, and optimization of all paid search campaigns. You’ll work closely with the digital team to ensure campaigns are aligned with broader marketing goals, while continuously testing and refining to improve performance. You’ll also collaborate cross-functionally to inform ad copy, landing page experience, and measurement strategy.
From uncovering new keyword opportunities to crafting high-converting campaigns, you’ll be at the forefront of how we show up in search and how we turn curiosity into conversions.
Key Responsibilities
Plan, launch, and manage campaigns across all Google Ads and Microsoft Ads campaign types. Conduct keyword research, audience segmentation, and competitive analysis to identify growth opportunities Write and test compelling ad copy and extensions tailored to audience intent Manage budgets and bidding strategies to maximize ROAS and meet campaign goals Monitor and analyze campaign performance, surfacing insights and opportunities for continuous improvement Collaborate with analytics team to ensure accurate conversion tracking and attribution Work cross-functionally with creative and web teams to align ad messaging with landing page content and UX Stay on top of industry trends, platform updates, and best practices Present performance updates and optimization recommendations to internal stakeholders Support A/B testing, geo experiments, and new paid search initiatives Analyze search query reports to refine keyword targeting and uncover opportunities for growth Perform ongoing optimizations including bid adjustments, negative keyword management, and Quality Score improvements Utilize Auction Insights and competitive benchmarking tools to inform bidding and positioning strategies
Required Qualifications
3–5 years of experience managing paid search campaigns on Google Ads and Bing Deep understanding of SEM campaign structure, match types, bidding strategies, and Quality Score Proven track record of optimizing for performance KPIs (e.g., CTR, CPA, ROAS) Experience with campaign planning, keyword research, and competitor analysis Proficiency in Google Ads Editor, Google Analytics 4, and CM360 or similar tools Strong analytical skills with fluency in Excel/Google Sheets (pivot tables, formulas, etc.)
Work Environment and Physical Demands
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed must be representative of the knowledge, skills, minimum education, training, licensure, experience, and/or ability required.
Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and scanners.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Physical ability to walk, stand, take stairs/slides/elevators, and navigate the elements during the day and night. Employee may be required to remain in a sitting or standing position for prolonged periods, and repeat motions that may include the wrists, hands, and/or fingers. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Must be able to lift up to 10 pounds at times.
The employee will comply with company and OSHA standard workplace safety protocols. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Schedule
This is a full-time position, and hours of work and days are Monday through Friday, 9a.m. to 5 p.m. or 10 a.m. to 6 p.m. Occasional evening and weekend work may be required as job duties demand.
Supervisor Responsibilities
This position does not require supervisory responsibility.
Travel
This position does not require travel
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
IMPACT:
Meow Wolf is committed to our DIY roots and grassroots community support principles. To document that commitment, we converted our legal designation into a Delaware Public Benefit Corporation and have certified as a B Corporation. As a B Corp, we have a triple bottom line of supporting financial, social and environmental wellbeing in our community.
INCLUSION : Meow Wolf is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are
committed
to ensuring all employees enjoy and thrive in a work environment where differences make us the vibrant, wonderful community we are! All employment decisions at Meow Wolf are based on business need, job requirements, and individual qualifications, without regard to race, color, ancestry, national origin, gender, pregnancy, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, service in the military or any other characteristic protected by federal, state or local law.
Benefits
The choices we make concerning our benefits during enrollment periods are among the most important we select for ourselves and our families. As part of the total compensation package for full-time employees, Meow Wolf offers a comprehensive benefits package that includes various options to meet individual healthcare and financial needs along with many perks.
Medical Insurance options: PPO & HDHP* Dental and Vision Insurance* HSA, HRA, and FSA options* 401k Retirement Plan Company paid Life Insurance Policy and Disability Coverage(s)* Voluntary Critical Illness and Life Insurance Policies* Company Paid Employee Assistance Program Paid Parental Leave for 12 weeks Discount off Meow Wolf Gift Shop Merch and Cafes Admission to Meow Wolf attractions for employees and guests Regular or Project Based Full-time positions
Please visit www.meowwolf.com/careers for more information. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Entertainment Providers Referrals increase your chances of interviewing at Meow Wolf by 2x Get notified about new Search Marketing Specialist jobs in
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Paid Search Specialist
role at
Meow Wolf 5 days ago Be among the first 25 applicants Join to apply for the
Paid Search Specialist
role at
Meow Wolf Privacy Notice for California Applicants and Employees
Applicants must be currently authorized to work in the United States on a full-time basis. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Meow Wolf opens portals of possibility. Come as you are!
We are individuals who inspire creativity in people's lives through art and exploration, so that our combined imaginations can transform the world we live in. We create immersive and interactive experiences that transport audiences into fantastic realms of story and exploration.
Our Vision is to be the world’s leading creative company, reimagining the paradigm of art and storytelling, to make a positive difference in the world.
We share a strong commitment to Belonging through our values of:
Collaborative Creativity: We believe the act of creating together amplifies possibilities. Provocative Playfulness: We celebrate the unexpected because it is the doorway to discovery. Outsiders Welcome: We are all outsiders at heart, and we create space for everyone to feel like they belong. Authentic Compassion: We are “kind punks” - supportive to each other and standing up for what we believe in. Audacious Courage: We have the courage to radically reinvent ourselves to push the boundaries of art.
If this all sounds like YOU, read on….
Job Description
Job Disclosures:
Location:
On-site or Remote, providing the candidate resides in one of the following markets: Santa Fe, NM; Denver, CO; Las Vegas, NV; Houston, TX; Dallas, TX; New York, NY; or Los Angeles, CA
Compensation
The salary range for this position is $65,600 to $88,560. Compensation is based on location and experience.
Deadline:
The deadline for submitting applications for this position is August 15, 2025. Meow Wolf reserves the right to extend this deadline if needed.
Job Summary
Meow Wolf is seeking a Paid Search Specialist to manage and optimize our paid search campaigns as we scale our marketing efforts and drive awareness for our immersive experiences. If you’re passionate about performance marketing, obsessed with ROAS, and thrive in platforms like Google Ads and Bing, this role is for you.
As our Paid Search Specialist, you’ll take the lead on strategy, execution, and optimization of all paid search campaigns. You’ll work closely with the digital team to ensure campaigns are aligned with broader marketing goals, while continuously testing and refining to improve performance. You’ll also collaborate cross-functionally to inform ad copy, landing page experience, and measurement strategy.
From uncovering new keyword opportunities to crafting high-converting campaigns, you’ll be at the forefront of how we show up in search and how we turn curiosity into conversions.
Key Responsibilities
Plan, launch, and manage campaigns across all Google Ads and Microsoft Ads campaign types. Conduct keyword research, audience segmentation, and competitive analysis to identify growth opportunities Write and test compelling ad copy and extensions tailored to audience intent Manage budgets and bidding strategies to maximize ROAS and meet campaign goals Monitor and analyze campaign performance, surfacing insights and opportunities for continuous improvement Collaborate with analytics team to ensure accurate conversion tracking and attribution Work cross-functionally with creative and web teams to align ad messaging with landing page content and UX Stay on top of industry trends, platform updates, and best practices Present performance updates and optimization recommendations to internal stakeholders Support A/B testing, geo experiments, and new paid search initiatives Analyze search query reports to refine keyword targeting and uncover opportunities for growth Perform ongoing optimizations including bid adjustments, negative keyword management, and Quality Score improvements Utilize Auction Insights and competitive benchmarking tools to inform bidding and positioning strategies
Required Qualifications
3–5 years of experience managing paid search campaigns on Google Ads and Bing Deep understanding of SEM campaign structure, match types, bidding strategies, and Quality Score Proven track record of optimizing for performance KPIs (e.g., CTR, CPA, ROAS) Experience with campaign planning, keyword research, and competitor analysis Proficiency in Google Ads Editor, Google Analytics 4, and CM360 or similar tools Strong analytical skills with fluency in Excel/Google Sheets (pivot tables, formulas, etc.)
Work Environment and Physical Demands
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed must be representative of the knowledge, skills, minimum education, training, licensure, experience, and/or ability required.
Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and scanners.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Physical ability to walk, stand, take stairs/slides/elevators, and navigate the elements during the day and night. Employee may be required to remain in a sitting or standing position for prolonged periods, and repeat motions that may include the wrists, hands, and/or fingers. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Must be able to lift up to 10 pounds at times.
The employee will comply with company and OSHA standard workplace safety protocols. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Schedule
This is a full-time position, and hours of work and days are Monday through Friday, 9a.m. to 5 p.m. or 10 a.m. to 6 p.m. Occasional evening and weekend work may be required as job duties demand.
Supervisor Responsibilities
This position does not require supervisory responsibility.
Travel
This position does not require travel
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
IMPACT:
Meow Wolf is committed to our DIY roots and grassroots community support principles. To document that commitment, we converted our legal designation into a Delaware Public Benefit Corporation and have certified as a B Corporation. As a B Corp, we have a triple bottom line of supporting financial, social and environmental wellbeing in our community.
INCLUSION : Meow Wolf is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are
committed
to ensuring all employees enjoy and thrive in a work environment where differences make us the vibrant, wonderful community we are! All employment decisions at Meow Wolf are based on business need, job requirements, and individual qualifications, without regard to race, color, ancestry, national origin, gender, pregnancy, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, service in the military or any other characteristic protected by federal, state or local law.
Benefits
The choices we make concerning our benefits during enrollment periods are among the most important we select for ourselves and our families. As part of the total compensation package for full-time employees, Meow Wolf offers a comprehensive benefits package that includes various options to meet individual healthcare and financial needs along with many perks.
Medical Insurance options: PPO & HDHP* Dental and Vision Insurance* HSA, HRA, and FSA options* 401k Retirement Plan Company paid Life Insurance Policy and Disability Coverage(s)* Voluntary Critical Illness and Life Insurance Policies* Company Paid Employee Assistance Program Paid Parental Leave for 12 weeks Discount off Meow Wolf Gift Shop Merch and Cafes Admission to Meow Wolf attractions for employees and guests Regular or Project Based Full-time positions
Please visit www.meowwolf.com/careers for more information. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Entertainment Providers Referrals increase your chances of interviewing at Meow Wolf by 2x Get notified about new Search Marketing Specialist jobs in
Texas, United States . Entry Level Recruitment Consultant - ATX
Austin, TX $10,000.00-$80,000.00 4 weeks ago In search of a part-time sitter for two boys near Houston, TX
Search Quality Rater - English (United States)
Dallas, TX $50,000.00-$52,000.00 3 weeks ago In search of a part-time sitter for two boys near the University of Texas at Austin.
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In search of a part-time sitter for two boys near Houston, TX
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In search of part-time toddler sitter near UTSA, TX
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In search of a part-time sitter for two boys near the University of Texas at San Antonio.
In search of a full-time newborn nanny near SMU
The Woodlands, TX $160,000.00-$210,000.00 4 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr