SoFi
Senior Product Marketing Manager, Crypto
SoFi - San Francisco, California, United States, 94199
Work at SoFi
Overview
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Overview
Senior Product Marketing Manager, Crypto Join to apply for the
Senior Product Marketing Manager, Crypto
role at
SoFi Senior Product Marketing Manager, Crypto Join to apply for the
Senior Product Marketing Manager, Crypto
role at
SoFi Get AI-powered advice on this job and more exclusive features. This range is provided by SoFi. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $108,800.00/yr - $204,000.00/yr Employee Applicant Privacy Notice
Do not wait to apply after reading this description a high application volume is expected for this opportunity.
Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way.
Join us to invest in yourself, your career, and the financial world.
The role:
We’re seeking a data-driven and growth-oriented
Product Marketing Manager
to lead SoFi’s go to market strategy for Crypto. This role will play a pivotal role in defining the value proposition, go-to-market (GTM) plan, acquisition, and engagement strategy as SoFi re-enters Crypto. As the Product Marketing Manager, you will define and drive marketing strategies based on deep consumer insights and a passion for helping Americans realize their financial ambitions. You’ll collaborate closely with product, brand, channel owners, lifecycle, finance, and the business unit to define our messaging, positioning, and channel mix to inform our go to market strategy and drive strong business outcomes. This is a high-impact, hands-on individual contributor (IC) role with a unique opportunity to inform SoFi’s re-entry into crypto and shape how we evolve and grow in the category.
What you’ll do:
Drive Crypto growth by leading cross-functional and cross-channel teams to drive in-market success Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and Member insights Lead Crypto’s end-to-end promotion strategy, including promotion concepting, project management, analysis, iteration, and budget evaluation to optimize acquisition and engagement and drive incrementality Work alongside our in-house creative studio and channel owners to develop channel-specific plans, write creative briefs, and develop breakthrough creative that will be deployed across those channels. Collaborate with product, engineering, and data science teams to influence roadmap prioritization and ensure strong alignment with marketing efforts Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage Partner with the Brand & PR team to drive Crypto awareness via upper funnel marketing Work with Product to inform ongoing iteration and expansion of Crypto features and capabilities to break down barriers in traditional finance and redefine the role crypto can play in members’ financial lives.
What you’ll need:
7+ years of Product Marketing and/or Growth Marketing experience Bachelor's degree Growth: Direct experience driving rapid growth for a financial technology product Strategy and Execution: Experience combining strategic thinking with tactical execution and exceptional project management and organizational skills to deliver in market success Customer Research: Experience in partnering with Research to deliver insights that can be distilled into action Analytics: Use data to drive strategy, execution, and optimization Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things) Flexibility: Problem-solve in a fast-paced, self-driven environment Comfort navigating ambiguity: experience building from ground up and taking products from 0 to 1
Compensation And Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our
Benefits at SoFi
page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.Seniority level
Seniority levelNot Applicable Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales Referrals increase your chances of interviewing at SoFi by 2x Get notified about new Senior Product Marketing Manager jobs in
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#J-18808-Ljbffr
Senior Product Marketing Manager, Crypto
role at
SoFi Senior Product Marketing Manager, Crypto Join to apply for the
Senior Product Marketing Manager, Crypto
role at
SoFi Get AI-powered advice on this job and more exclusive features. This range is provided by SoFi. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $108,800.00/yr - $204,000.00/yr Employee Applicant Privacy Notice
Do not wait to apply after reading this description a high application volume is expected for this opportunity.
Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way.
Join us to invest in yourself, your career, and the financial world.
The role:
We’re seeking a data-driven and growth-oriented
Product Marketing Manager
to lead SoFi’s go to market strategy for Crypto. This role will play a pivotal role in defining the value proposition, go-to-market (GTM) plan, acquisition, and engagement strategy as SoFi re-enters Crypto. As the Product Marketing Manager, you will define and drive marketing strategies based on deep consumer insights and a passion for helping Americans realize their financial ambitions. You’ll collaborate closely with product, brand, channel owners, lifecycle, finance, and the business unit to define our messaging, positioning, and channel mix to inform our go to market strategy and drive strong business outcomes. This is a high-impact, hands-on individual contributor (IC) role with a unique opportunity to inform SoFi’s re-entry into crypto and shape how we evolve and grow in the category.
What you’ll do:
Drive Crypto growth by leading cross-functional and cross-channel teams to drive in-market success Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and Member insights Lead Crypto’s end-to-end promotion strategy, including promotion concepting, project management, analysis, iteration, and budget evaluation to optimize acquisition and engagement and drive incrementality Work alongside our in-house creative studio and channel owners to develop channel-specific plans, write creative briefs, and develop breakthrough creative that will be deployed across those channels. Collaborate with product, engineering, and data science teams to influence roadmap prioritization and ensure strong alignment with marketing efforts Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage Partner with the Brand & PR team to drive Crypto awareness via upper funnel marketing Work with Product to inform ongoing iteration and expansion of Crypto features and capabilities to break down barriers in traditional finance and redefine the role crypto can play in members’ financial lives.
What you’ll need:
7+ years of Product Marketing and/or Growth Marketing experience Bachelor's degree Growth: Direct experience driving rapid growth for a financial technology product Strategy and Execution: Experience combining strategic thinking with tactical execution and exceptional project management and organizational skills to deliver in market success Customer Research: Experience in partnering with Research to deliver insights that can be distilled into action Analytics: Use data to drive strategy, execution, and optimization Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things) Flexibility: Problem-solve in a fast-paced, self-driven environment Comfort navigating ambiguity: experience building from ground up and taking products from 0 to 1
Compensation And Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our
Benefits at SoFi
page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.Seniority level
Seniority levelNot Applicable Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales Referrals increase your chances of interviewing at SoFi by 2x Get notified about new Senior Product Marketing Manager jobs in
San Francisco, CA . Senior Manager, Global Brand Management- Fenty Beauty San Francisco, CA $124,000.00-$150,000.00 6 days ago Director, Global Head of Brand Marketing - Facebook San Francisco, CA $227,000.00-$296,000.00 2 weeks ago Director, Retail + International Marketing San Francisco, CA $160,000.00-$175,000.00 2 weeks ago Oakland, CA $165,000.00-$180,000.00 2 weeks ago San Mateo, CA $207,000.00-$297,000.00 2 weeks ago California, United States $240,000.00-$280,000.00 6 days ago San Francisco, CA $130,000.00-$140,000.00 2 weeks ago San Francisco, CA $136,000.00-$177,000.00 3 days ago Senior Social Marketing Manager, Fenty Beauty San Francisco, CA $124,000.00-$150,000.00 3 weeks ago San Francisco, CA $179,000.00-$246,000.00 1 month ago Senior Manager / Director, Marketing Operations San Francisco, CA $170,000.00-$190,000.00 2 weeks ago San Francisco, CA $193,860.00-$274,700.00 5 days ago San Francisco, CA $180,000.00-$200,000.00 2 weeks ago San Francisco, CA $206,000.00-$283,000.00 1 month ago Foster City, CA $220,000.00-$250,000.00 2 weeks ago San Francisco, CA $168,300.00-$223,000.00 1 month ago South San Francisco, CA $238,000.00-$268,000.00 2 weeks ago Group Product Marketing Manager, Advertising Products, 8+ years of experience San Francisco, CA $162,000.00-$284,000.00 2 weeks ago Redwood City, CA $230,000.00-$320,000.00 2 weeks ago Redwood City, CA $185.00-$195.00 2 weeks ago Director, US Brand & Integrated Marketing San Francisco, CA $220,000.00-$249,000.00 1 day ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr