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1 day ago Be among the first 25 applicants Were hiring a Digital Marketing Strategist to shape and scale our digital strategies to accelerate growth, drive awareness, and expand our reach. This new role is built for a data-savvy creative who thrives at the intersection of innovation, performance marketing, and member-centric storytelling. Youll oversee cross-functional initiatives to launch impactful campaigns, manage our digital presence, and bring creative and strategic depth to paid media, search, and lifecycle marketing. Responsibilities Optimize website content and landing pages for organic search performance, improving visibility and enhancing lead generation efforts Lead website strategy and content management to deliver seamless, user-centric experiences that drive measurable business results Drive integrated search and paid media strategies across SEO, SEM, and digital advertising Use audience segmentation and analytics to personalize experiences and drive conversions Collaborate with creative, content, compliance and product teams to ensure cohesive messaging and user experience Oversee marketing automation workflows to support lifecycle marketing and lead nurturing Conduct keyword research and competitor analysis to implement SEO strategies Conduct competitor and industry analysis to identify trends and positioning opportunities that inform campaign planning, content development and overall marketing strategy Qualifications Bachelors degree in Marketing, Communications, or related field 5+ years of experience in digital strategy, performance marketing, or integrated campaign planning Expertise in GA4, Search Console, Google Tag Manager, SEO/SEM, Google Ads, Meta, media placement, and KPI frameworks Experience with HubSpot WordPress or Webflow proficiency Strong skills in Microsoft 365 and project management software Analytical, collaborative, and creatively curious Preferred not required: Knowledge with ADA/WCAG compliance Adobe Creative Cloud and Figma experience Featured Benefits Life and Disability Insurance Posting Window We will accept applications for 5 full days following the Posting Date, after which the posting may remain open or be removed based upon applications received. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline. Posting Date: July 31, 2025 Seniority level

Seniority level

Mid-Senior level Employment type

Employment type

Full-time Job function

Job function

Marketing and Sales Industries

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Johnston, IA . Senior Digital Marketing Strategist (hybrid)

Digital Marketing Strategist - Two Rivers Marketing

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