The Estee Lauder Companies
Description
Global Brand Management
Defines the global brand strategy
Identifies key drivers and opportunities for growth accelerating the geographic expansion to significantly increase sales
Implements a successful "at the door" ROI model focusing productivity per door
Prepares the 3?year global marketing calendar. Provides guidance to implement the marketing plan, the brand execution and secures support plans for all regions
Develops upscale gifting strategy to make the brand an all year gift destination
Leads the concept work, develops full marketing mix including positioning, packaging, pricing, advertising. Issues below the line marketing strategy and distribution recommendations
Presents strategic projects and business recommendations to Senior Management for approval and gets alignment from the Licensor
Project Management
Partners with Corporate Product Development to launch new and innovative products in the fragrance and beauty category, which meet strategic and business objectives as well as specific geographic or retailers' requirements
Works with Global Creative to create high?quality and flawless execution at point of sale
Leads Marketing team with focus on Digital, Online, CRM to build crafted, targeted, made?to?measure consumer marketing recruitment and rewarding programs
Partners with key retailers, online and editorial sites to build image driven, best?in?class and exclusive programs
Manages and coordinates all aspects of program development with Education, Retail Experience and Global Communications.
Works closely with all support groups as the project leader to achieve the successful on?time implementation of all programs
Issues marketing briefs to all relevant players of cross?functional teams to initiate delivery of all mix elements
Manages costs of goods, develops retail price simulations by tier, ensuring they are in line with overall financial targets
Ensures accurate forecasting identifying the right competitive models/benchmarks and doors
Leads team to prepare regular business analysis including competition reviews of ultra?prestige/artisanal fragrances to monitor and track brand development by account/door
Remains knowledgeable of up and coming trends, digital initiatives and luxury consumer insights/tastes in order to determine how they can apply to the brand and create new opportunities
Interaction with Licensor
Acts as the point person to build state of the art relationship with AERIN LLC
Leads weekly meetings with the AERIN LLC team
Prepares weekly business reviews, sales reporting
Updates on all aspects of a launch
Proposes new concepts, product ideas, sampling vehicles, retail partnerships, distribution roll out
Gets buy?in from Licensor on upcoming activity
Interaction with Regions
Communicates the global fragrance strategy and motivates throughout the global brand organization
Oversees the regional marketing plans. Assists regions in building their local marketing plans, calendars and support plans
Ensures programs, objectives and strategies are clearly and effectively communicated to the Regions and Affiliates in a timely manner
Delivers presentations to regional teams and affiliates at the regional round tables and select meetings
Guides regions in preparing sales meetings and presentations to retail partners Management
Manages AERIN Beauty team
Develops, coaches and empowers team members
Provides opportunities to grow and gain visibility
Qualifications
Bachelor's Degree, Master's Degree is a plus
Minimum 12 years+ relevant work experience in Global and Applied Marketing, preferably in the luxury world, beauty and fragrance industry
Experience in brand building is a plus
Candidate has experience in dealing with CRM programs involving consumer engagement activities to build loyalty, retain, reward and "treat" customers
Knowledge of the international retail environment. Experience abroad is a plus
Experience in dealing with a licensor or in B to B (managing high profile clients)
Knowledge of luxury environment and consumer mindsets/expectations in high?end beauty and/or fashion
Knowledge of project management, product development, consumer engagement, packaging design, merchandising/store design, advertising and sales and their impact on ultra?prestige product marketability
Strong analytical and leadership skills
Diplomatic skills combined with a high sense of service
Strong collaboration and influence with other people (direct reports, indirect reports, support teams, regional partners, third parties)
Must be excellent team player with ability to build, foster and nurture relationships with members of the global marketing and creative teams and cross?functional teams
Well?organized, able to drive projects in full autonomy
Strong Creative skills including the utmost attention to details, interested in arts/design/fashion and trends
Excellent presentation skills, written and verbal communication
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
Global Brand Management
Defines the global brand strategy
Identifies key drivers and opportunities for growth accelerating the geographic expansion to significantly increase sales
Implements a successful "at the door" ROI model focusing productivity per door
Prepares the 3?year global marketing calendar. Provides guidance to implement the marketing plan, the brand execution and secures support plans for all regions
Develops upscale gifting strategy to make the brand an all year gift destination
Leads the concept work, develops full marketing mix including positioning, packaging, pricing, advertising. Issues below the line marketing strategy and distribution recommendations
Presents strategic projects and business recommendations to Senior Management for approval and gets alignment from the Licensor
Project Management
Partners with Corporate Product Development to launch new and innovative products in the fragrance and beauty category, which meet strategic and business objectives as well as specific geographic or retailers' requirements
Works with Global Creative to create high?quality and flawless execution at point of sale
Leads Marketing team with focus on Digital, Online, CRM to build crafted, targeted, made?to?measure consumer marketing recruitment and rewarding programs
Partners with key retailers, online and editorial sites to build image driven, best?in?class and exclusive programs
Manages and coordinates all aspects of program development with Education, Retail Experience and Global Communications.
Works closely with all support groups as the project leader to achieve the successful on?time implementation of all programs
Issues marketing briefs to all relevant players of cross?functional teams to initiate delivery of all mix elements
Manages costs of goods, develops retail price simulations by tier, ensuring they are in line with overall financial targets
Ensures accurate forecasting identifying the right competitive models/benchmarks and doors
Leads team to prepare regular business analysis including competition reviews of ultra?prestige/artisanal fragrances to monitor and track brand development by account/door
Remains knowledgeable of up and coming trends, digital initiatives and luxury consumer insights/tastes in order to determine how they can apply to the brand and create new opportunities
Interaction with Licensor
Acts as the point person to build state of the art relationship with AERIN LLC
Leads weekly meetings with the AERIN LLC team
Prepares weekly business reviews, sales reporting
Updates on all aspects of a launch
Proposes new concepts, product ideas, sampling vehicles, retail partnerships, distribution roll out
Gets buy?in from Licensor on upcoming activity
Interaction with Regions
Communicates the global fragrance strategy and motivates throughout the global brand organization
Oversees the regional marketing plans. Assists regions in building their local marketing plans, calendars and support plans
Ensures programs, objectives and strategies are clearly and effectively communicated to the Regions and Affiliates in a timely manner
Delivers presentations to regional teams and affiliates at the regional round tables and select meetings
Guides regions in preparing sales meetings and presentations to retail partners Management
Manages AERIN Beauty team
Develops, coaches and empowers team members
Provides opportunities to grow and gain visibility
Qualifications
Bachelor's Degree, Master's Degree is a plus
Minimum 12 years+ relevant work experience in Global and Applied Marketing, preferably in the luxury world, beauty and fragrance industry
Experience in brand building is a plus
Candidate has experience in dealing with CRM programs involving consumer engagement activities to build loyalty, retain, reward and "treat" customers
Knowledge of the international retail environment. Experience abroad is a plus
Experience in dealing with a licensor or in B to B (managing high profile clients)
Knowledge of luxury environment and consumer mindsets/expectations in high?end beauty and/or fashion
Knowledge of project management, product development, consumer engagement, packaging design, merchandising/store design, advertising and sales and their impact on ultra?prestige product marketability
Strong analytical and leadership skills
Diplomatic skills combined with a high sense of service
Strong collaboration and influence with other people (direct reports, indirect reports, support teams, regional partners, third parties)
Must be excellent team player with ability to build, foster and nurture relationships with members of the global marketing and creative teams and cross?functional teams
Well?organized, able to drive projects in full autonomy
Strong Creative skills including the utmost attention to details, interested in arts/design/fashion and trends
Excellent presentation skills, written and verbal communication
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.