Detroit Economic Growth Corporation
Brand Identity Coordinator - SBS Special Proj
Detroit Economic Growth Corporation, Detroit, Michigan, United States, 48228
ORGANIZATION BACKGROUND/CULTURE
The Detroit Economic Growth Corporation is a private non-profit organization leading the economic revitalization efforts for Detroit, the most exciting urban recovery in the country. The DEGC works closely with the City of Detroit and other partners to support existing businesses and bring new companies and investment to the City. The DEGC designs and implements innovative solutions that drive investment, create jobs, and build the economy through strong public-private collaborations. The DEGC's commitment to integrity, transparency, and professionalism permeates the organization and undergirds our stature as the economic development authority for the City. The DEGC provides staff services to Detroit's public development authorities, including the Downtown Development Authority, the Detroit Brownfield Redevelopment Authority, the Economic Development Corporation, the Eight Mile Woodward Corridor Improvement Authority, the Neighborhood Development Corporation, the Local Development Finance Authority, and the Tax Increment Finance Authority.
At the center of Detroit's economic revitalization is our robust small-business community. Home-grown restaurants, retailers, and providers bring needed goods and services to residents. Small businesses provide local jobs, stabilize neighborhoods, and create a sense of community. Black-owned businesses are especially important to an inclusive and accessible economy. DEGC's Small Business Services Team manages a host of programming to help startups and established small businesses flourish.
SUMMARY OF ROLE
The Detroit Economic Growth Corporation (DEGC) seeks a dynamic, experienced, and skilled individual to join our Small Business Services Team, supporting the team's special projects focused on growing Detroit's small business ecosystem. Reporting to the Sr. Manager of Small Business Special Projects, the person in this role will assist the Detroit Economic Growth Corporations Small Business Special Projects team in the creation of digital creative strategies and assets, and in the implementation of event management strategies.
The Special Projects Brand Identity Coordinator will help amplify the SBS/DEGC story to increase awareness of our work among our community stakeholders and the businesses we serve. The ideal candidate will be an adept storyteller capable of writing long and short form copy for all channels, including website, social, email, and print (i.e., brochures, one-pagers, flyers, invitations, newsletters) as well as assist with creating beautiful and intuitive designs that capture the attention of our target audiences in the small business ecosystem.
KEY ROLES AND RESPONSIBILITIES Collaborate with the DEGC Communications and City of Detroit Media Services teams to develop and maintain a brand identity for SBS special projects, ensuring connection to the brands of DEGC and other programs. Coordinate with the DEGC communications team in the development of comprehensive marketing strategies, social media strategy, and communications planning to ensure that the special projects initiatives are compatible and complementary to DEGC's overall outreach strategy. Write copy and program descriptions for engaging and informative program materials, graphics, infographics, and visual content for digital and print platforms, including social media, websites, presentations, and reports. Serve as the point of contact for program brand guidelines, ensuring consistency and adherence. Create content for all communications of the special projects team's programs and initiatives. Assist with data collection for special projects and communications initiatives. Submitting easy-to-comprehend marketing and media requests Assisting in vendor and speaker research and selection. Assisting in the development of public event agendas and logistics Managing event set up and attendance Must be able to work some morning and evening events Other duties as assigned. KNOWLEDGE, SKILLS, & ABILITIES REQUIRED
2 - 3 years of demonstrable experience in copywriting, graphic design, visual arts, marketing, or communications that demonstrate increasing responsibility with a strong portfolio. Bachelor's degree in creative writing, public relations, graphic design, fine arts, advertising, communication, or a related field preferred. Strong working knowledge of the Microsoft 365 environment (Word, Excel, PowerPoint, Teams, SharePoint, etc.). Strong working knowledge of design software and technologies (such as Canva, InDesign, Illustrator, Dreamweaver, and Photoshop). Familiarity with data management and communication platforms, including Smartsheet, Salesforce, Constant Contact, or similar platforms. Must have a keen eye for proofreading copy to ensure tone, grammar, and spelling are accurate, designs are aesthetically engaging, and a high aptitude for providing internal customer service. Must possess a solid understanding of effective marketing techniques and strong verbal and written communication skills. Must be an organized and flexible self-starter, creative thinker, and problem-solver comfortable working through ambiguity to find solutions and thrive in a fast-paced environment, adapting quickly to changing circumstances. High emotional intelligence, cultural competence, and strong interpersonal skills with the ability to collaborate and work effectively with individuals within multigenerational audiences from diverse backgrounds and varied experiences, strengthening relationships to achieve the best possible solutions. Must be able to take complex information and communicate clearly and concisely, tailoring writing style to the audience. Ability to receive and understand directions, ask appropriate questions, and manage time to work effectively and independently. Ability to multi-task, prioritize, and manage multiple work streams simultaneously. Strong listener and learner who can adapt and innovate when facing adversity. Experience interfacing with internal and external stakeholders and diverse clientele. Respect for and a genuine interest in advancing the growth of small Detroit-based businesses primarily led by Black people and people of color. Entrepreneurial spirit with high standards and a realistic understanding of what it takes to open and operate a business.
WORK ENVIRONMENT:
DEGC is currently operating on a Hybrid schedule. Candidates should know that all employees must do in-person work at least twice weekly. This in-person work includes but is not limited to reporting to the DEGC office, community engagement, and in-person meetings. DEGC reserves the right to terminate the Hybrid work schedule for any individual or all employees at any time, at its sole discretion.
COMPENSATION:
A competitive compensation package will be provided to the successful candidates. The salary range depends on experience and includes a full range of benefits.
The DEGC is committed to equal employment opportunities for all employees and providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, sex, sexual orientation, gender identity or expression, national, social, or ethnic origin, age, genetic information, disability, or veteran status.
The Detroit Economic Growth Corporation is a private non-profit organization leading the economic revitalization efforts for Detroit, the most exciting urban recovery in the country. The DEGC works closely with the City of Detroit and other partners to support existing businesses and bring new companies and investment to the City. The DEGC designs and implements innovative solutions that drive investment, create jobs, and build the economy through strong public-private collaborations. The DEGC's commitment to integrity, transparency, and professionalism permeates the organization and undergirds our stature as the economic development authority for the City. The DEGC provides staff services to Detroit's public development authorities, including the Downtown Development Authority, the Detroit Brownfield Redevelopment Authority, the Economic Development Corporation, the Eight Mile Woodward Corridor Improvement Authority, the Neighborhood Development Corporation, the Local Development Finance Authority, and the Tax Increment Finance Authority.
At the center of Detroit's economic revitalization is our robust small-business community. Home-grown restaurants, retailers, and providers bring needed goods and services to residents. Small businesses provide local jobs, stabilize neighborhoods, and create a sense of community. Black-owned businesses are especially important to an inclusive and accessible economy. DEGC's Small Business Services Team manages a host of programming to help startups and established small businesses flourish.
SUMMARY OF ROLE
The Detroit Economic Growth Corporation (DEGC) seeks a dynamic, experienced, and skilled individual to join our Small Business Services Team, supporting the team's special projects focused on growing Detroit's small business ecosystem. Reporting to the Sr. Manager of Small Business Special Projects, the person in this role will assist the Detroit Economic Growth Corporations Small Business Special Projects team in the creation of digital creative strategies and assets, and in the implementation of event management strategies.
The Special Projects Brand Identity Coordinator will help amplify the SBS/DEGC story to increase awareness of our work among our community stakeholders and the businesses we serve. The ideal candidate will be an adept storyteller capable of writing long and short form copy for all channels, including website, social, email, and print (i.e., brochures, one-pagers, flyers, invitations, newsletters) as well as assist with creating beautiful and intuitive designs that capture the attention of our target audiences in the small business ecosystem.
KEY ROLES AND RESPONSIBILITIES Collaborate with the DEGC Communications and City of Detroit Media Services teams to develop and maintain a brand identity for SBS special projects, ensuring connection to the brands of DEGC and other programs. Coordinate with the DEGC communications team in the development of comprehensive marketing strategies, social media strategy, and communications planning to ensure that the special projects initiatives are compatible and complementary to DEGC's overall outreach strategy. Write copy and program descriptions for engaging and informative program materials, graphics, infographics, and visual content for digital and print platforms, including social media, websites, presentations, and reports. Serve as the point of contact for program brand guidelines, ensuring consistency and adherence. Create content for all communications of the special projects team's programs and initiatives. Assist with data collection for special projects and communications initiatives. Submitting easy-to-comprehend marketing and media requests Assisting in vendor and speaker research and selection. Assisting in the development of public event agendas and logistics Managing event set up and attendance Must be able to work some morning and evening events Other duties as assigned. KNOWLEDGE, SKILLS, & ABILITIES REQUIRED
2 - 3 years of demonstrable experience in copywriting, graphic design, visual arts, marketing, or communications that demonstrate increasing responsibility with a strong portfolio. Bachelor's degree in creative writing, public relations, graphic design, fine arts, advertising, communication, or a related field preferred. Strong working knowledge of the Microsoft 365 environment (Word, Excel, PowerPoint, Teams, SharePoint, etc.). Strong working knowledge of design software and technologies (such as Canva, InDesign, Illustrator, Dreamweaver, and Photoshop). Familiarity with data management and communication platforms, including Smartsheet, Salesforce, Constant Contact, or similar platforms. Must have a keen eye for proofreading copy to ensure tone, grammar, and spelling are accurate, designs are aesthetically engaging, and a high aptitude for providing internal customer service. Must possess a solid understanding of effective marketing techniques and strong verbal and written communication skills. Must be an organized and flexible self-starter, creative thinker, and problem-solver comfortable working through ambiguity to find solutions and thrive in a fast-paced environment, adapting quickly to changing circumstances. High emotional intelligence, cultural competence, and strong interpersonal skills with the ability to collaborate and work effectively with individuals within multigenerational audiences from diverse backgrounds and varied experiences, strengthening relationships to achieve the best possible solutions. Must be able to take complex information and communicate clearly and concisely, tailoring writing style to the audience. Ability to receive and understand directions, ask appropriate questions, and manage time to work effectively and independently. Ability to multi-task, prioritize, and manage multiple work streams simultaneously. Strong listener and learner who can adapt and innovate when facing adversity. Experience interfacing with internal and external stakeholders and diverse clientele. Respect for and a genuine interest in advancing the growth of small Detroit-based businesses primarily led by Black people and people of color. Entrepreneurial spirit with high standards and a realistic understanding of what it takes to open and operate a business.
WORK ENVIRONMENT:
DEGC is currently operating on a Hybrid schedule. Candidates should know that all employees must do in-person work at least twice weekly. This in-person work includes but is not limited to reporting to the DEGC office, community engagement, and in-person meetings. DEGC reserves the right to terminate the Hybrid work schedule for any individual or all employees at any time, at its sole discretion.
COMPENSATION:
A competitive compensation package will be provided to the successful candidates. The salary range depends on experience and includes a full range of benefits.
The DEGC is committed to equal employment opportunities for all employees and providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, sex, sexual orientation, gender identity or expression, national, social, or ethnic origin, age, genetic information, disability, or veteran status.