Confidential
Vice President of Digital Marketing Performance
Confidential, Jacksonville, Florida, United States, 32290
Vice President of Digital Marketing Performance
About the Company
A leading direct-to-consumer brand
Industry
Consumer Services
Type
Privately Held
About the Role
Join our exciting team as the Vice President of Digital Marketing Performance! We are on the lookout for a dynamic leader with a robust digital marketing background, particularly in customer acquisition strategies. Our ideal candidate will have at least 5 years of experience in performance marketing, especially in the consumer packaged goods and direct-to-consumer sectors.
In this role, you will have the opportunity to:
Drive impactful performance marketing strategies and campaigns.
Manage a significant advertising budget on Meta and analyze large datasets for performance insights.
Lead and mentor a high-performing marketing team while also contributing hands-on.
Optimize marketing campaigns to maximize growth and customer engagement.
We are searching for an individual who has successfully managed performance marketing for non-household brands without physical retail locations. A strong understanding of the digital marketing landscape is essential, along with proficiency in various marketing tools and platforms. The ideal candidate will possess a strategic mindset, phenomenal communication skills, and the agility to thrive in a fast-paced, dynamic work environment.
Travel Percent
Less than 10%
Functions
Marketing