Vice President of Digital Marketing Performance

Vice President of Digital Marketing Performance About the Company A leading direct-to-consumer brand Industry Consumer Services Type Privately Held About the Role Join our exciting team as the Vice President of Digital Marketing Performance! We are on the lookout for a dynamic leader with a robust digital marketing background, particularly in customer acquisition strategies. Our ideal candidate will have at least 5 years of experience in performance marketing, especially in the consumer packaged goods and direct-to-consumer sectors. In this role, you will have the opportunity to: Drive impactful performance marketing strategies and campaigns. Manage a significant advertising budget on Meta and analyze large datasets for performance insights. Lead and mentor a high-performing marketing team while also contributing hands-on. Optimize marketing campaigns to maximize growth and customer engagement. We are searching for an individual who has successfully managed performance marketing for non-household brands without physical retail locations. A strong understanding of the digital marketing landscape is essential, along with proficiency in various marketing tools and platforms. The ideal candidate will possess a strategic mindset, phenomenal communication skills, and the agility to thrive in a fast-paced, dynamic work environment. Travel Percent Less than 10% Functions Marketing