Hygiena
Hygiena provides rapid microbiology diagnostic tests and solutions for mission-critical, time-sensitive processes around the world. Hygiena's proprietary diagnostic technologies enable customers to; prevent illness and save lives, comply with regulations, protect products and brands, run businesses more effectively. Solutions are sold in a wide range of industries globally, but the core focus is food safety. Headquartered in Camarillo, California and with offices around the world, we are actively looking for talented individuals to help grow the business!
At Hygiena we believe:
In providing the highest quality products & service Being a leader in innovation Having a compelling desire to improve and win in the marketplace. In contributing positively not only in the workplace, but in our community and environment! With rapid growth comes opportunity. We are looking for an Integrated Marketing Specialist to join our team. This is a full-time exempt position.
Responsibilities:
Plan
Collaborate with key stakeholders to plan, develop, execute and measure end-to-end integrated marketing efforts that drive qualified leads. Source and leverage customer data to deliver the right message/content throughout the buyer journey, from awareness to customer loyalty. Conducts research on competitors and customers. Analysis of industry and segment to develop campaign brief including competitor position, audience personas, USP, brand positioning, messaging architecture, tactical plan across all channels and allocations of media spend. Execute
Build, execute and optimize digital marketing campaigns by leveraging Google Analytics, CRM data, marketing automation tools, paid search/social platforms, organic traffic sources and other channels. Allocate and optimize media spend across channels to maximize ROAS. Applied best practices to execute within marketing automation platforms to create nurture programs to move leads and opportunities through the funnel. Collaborate with team to create high-quality, engaging content assets tailored to different stages of the buyer journey. Construct deliverables based on approved templates and collaborates with stakeholders to ensure campaign alignment and consistency. Measure
Ensure all tracking mechanisms are in place and working correctly. Conduct regular analysis of campaigns against KPIs to understand effectiveness and recommend optimization tactics. Measure key results to drive objectives (OKRs). Identify and analyze gaps and provide recommended corrective actions. Report
Synthesize information and data to build meaningful reports that provide insight to drive actions. Create easy to understand charts, graphics and visuals to effectively support conclusions and communicate message to stakeholders across the organization. Support weekly, monthly and quarterly reporting cadences. Handle various other duties as delegated by the Digital Marketing Associate Manager (Global) Qualifications:
Bachelor's Degree in Marketing, Advertising or a related field, or equivalent education and work experience, required. MBA a plus. Minimum of 5 years of experience of B2B marketing Inter/Adv knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat required. Inter/Adv knowledge of Google Analytics (GA4), UTM codes and LookerStudio) Inter/Adv knowledge of CRM systems (Microsoft Dynamics, Salesforce, etc.) Inter/Adv knowledge of buyer journey, personas and overall lead nurture process Inter/Adv knowledge of marketing automation (list management, email, landing page, forms, etc.).Inter/Adv knowledge of Google Ads and LinkedIn Ads (other platforms helpful) Intermediate knowledge of CMS (WordPress, Joomla, Drupal, etc.) and HTML. Intermediate knowledge of content distribution networks (Vimeo, YouTube, etc.) Intermediate Knowledge of social media networks Intermediate knowledge of SEO (on-page, off page, link building) Intermediate knowledge of remarketing and conversion tracking (tracking/conversion pixels) Intermediate knowledge of display networks Prior work experience in related microbiology and/or life science industry a plus *Recent certifications should be submitted.
Salary Range (applicable to California):
$80,000.00 - $87,000.00 base salary DOE
Skills/Abilities:
Excellent verbal communication and ability to engage and collaborate in a global environment with different stakeholders. Demonstrated success in running integrated, multi-channel marketing campaigns from strategy through execution and knowledge of digital marketing channels, proven through recent certifications. Strong content development and storytelling skills with an ability to adapt messaging for different audiences Strong creative problem-solving supported by data-driven thinking, drawing logical conclusions from the data. Exceptional project management skills, detail-oriented and ability to hit deadlines Ability to synthesize and organize a high volume of information and data. Proactive and entrepreneurial mindset built on strong business acumen Ability to pivot and be self-directed and accountable. Must be able to use discretion and independent judgment. Bilingual (one or more: French, Spanish, etc) is also a bonus. Why you'll want to join our team:
Teamwork as a core value.
At Hygiena, our emphasis on teamwork and cross-functional communication enables us to build stronger bonds within our business.
Be a part of something big.
Hygiena plays a critical role in helping to prevent global health crisis such as foodborne illness, healthcare-associated infections, and other outbreaks.
Giving back to our communities.
Hygiena believes in giving back by supporting local organizations committed to improving the lives of children and youth in our communities.
Benefits and Perks:
15 days of PTO & 9 paid company holidays Medical with HSA employer contribution, Dental, Vision available 1st of the month after start date Company paid Life Insurance, Short* and Long-Term Disability and an Employee Assistance Program 401(k) with Safe Harbor and Profit-Sharing employer contributions Tuition Reimbursement program Charitable Contribution matching Employee Referral bonus opportunities
*State paid short-term disability for California based employees
We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Hygiena participates in E-Verify.
At Hygiena we believe:
In providing the highest quality products & service Being a leader in innovation Having a compelling desire to improve and win in the marketplace. In contributing positively not only in the workplace, but in our community and environment! With rapid growth comes opportunity. We are looking for an Integrated Marketing Specialist to join our team. This is a full-time exempt position.
Responsibilities:
Plan
Collaborate with key stakeholders to plan, develop, execute and measure end-to-end integrated marketing efforts that drive qualified leads. Source and leverage customer data to deliver the right message/content throughout the buyer journey, from awareness to customer loyalty. Conducts research on competitors and customers. Analysis of industry and segment to develop campaign brief including competitor position, audience personas, USP, brand positioning, messaging architecture, tactical plan across all channels and allocations of media spend. Execute
Build, execute and optimize digital marketing campaigns by leveraging Google Analytics, CRM data, marketing automation tools, paid search/social platforms, organic traffic sources and other channels. Allocate and optimize media spend across channels to maximize ROAS. Applied best practices to execute within marketing automation platforms to create nurture programs to move leads and opportunities through the funnel. Collaborate with team to create high-quality, engaging content assets tailored to different stages of the buyer journey. Construct deliverables based on approved templates and collaborates with stakeholders to ensure campaign alignment and consistency. Measure
Ensure all tracking mechanisms are in place and working correctly. Conduct regular analysis of campaigns against KPIs to understand effectiveness and recommend optimization tactics. Measure key results to drive objectives (OKRs). Identify and analyze gaps and provide recommended corrective actions. Report
Synthesize information and data to build meaningful reports that provide insight to drive actions. Create easy to understand charts, graphics and visuals to effectively support conclusions and communicate message to stakeholders across the organization. Support weekly, monthly and quarterly reporting cadences. Handle various other duties as delegated by the Digital Marketing Associate Manager (Global) Qualifications:
Bachelor's Degree in Marketing, Advertising or a related field, or equivalent education and work experience, required. MBA a plus. Minimum of 5 years of experience of B2B marketing Inter/Adv knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat required. Inter/Adv knowledge of Google Analytics (GA4), UTM codes and LookerStudio) Inter/Adv knowledge of CRM systems (Microsoft Dynamics, Salesforce, etc.) Inter/Adv knowledge of buyer journey, personas and overall lead nurture process Inter/Adv knowledge of marketing automation (list management, email, landing page, forms, etc.).Inter/Adv knowledge of Google Ads and LinkedIn Ads (other platforms helpful) Intermediate knowledge of CMS (WordPress, Joomla, Drupal, etc.) and HTML. Intermediate knowledge of content distribution networks (Vimeo, YouTube, etc.) Intermediate Knowledge of social media networks Intermediate knowledge of SEO (on-page, off page, link building) Intermediate knowledge of remarketing and conversion tracking (tracking/conversion pixels) Intermediate knowledge of display networks Prior work experience in related microbiology and/or life science industry a plus *Recent certifications should be submitted.
Salary Range (applicable to California):
$80,000.00 - $87,000.00 base salary DOE
Skills/Abilities:
Excellent verbal communication and ability to engage and collaborate in a global environment with different stakeholders. Demonstrated success in running integrated, multi-channel marketing campaigns from strategy through execution and knowledge of digital marketing channels, proven through recent certifications. Strong content development and storytelling skills with an ability to adapt messaging for different audiences Strong creative problem-solving supported by data-driven thinking, drawing logical conclusions from the data. Exceptional project management skills, detail-oriented and ability to hit deadlines Ability to synthesize and organize a high volume of information and data. Proactive and entrepreneurial mindset built on strong business acumen Ability to pivot and be self-directed and accountable. Must be able to use discretion and independent judgment. Bilingual (one or more: French, Spanish, etc) is also a bonus. Why you'll want to join our team:
Teamwork as a core value.
At Hygiena, our emphasis on teamwork and cross-functional communication enables us to build stronger bonds within our business.
Be a part of something big.
Hygiena plays a critical role in helping to prevent global health crisis such as foodborne illness, healthcare-associated infections, and other outbreaks.
Giving back to our communities.
Hygiena believes in giving back by supporting local organizations committed to improving the lives of children and youth in our communities.
Benefits and Perks:
15 days of PTO & 9 paid company holidays Medical with HSA employer contribution, Dental, Vision available 1st of the month after start date Company paid Life Insurance, Short* and Long-Term Disability and an Employee Assistance Program 401(k) with Safe Harbor and Profit-Sharing employer contributions Tuition Reimbursement program Charitable Contribution matching Employee Referral bonus opportunities
*State paid short-term disability for California based employees
We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Hygiena participates in E-Verify.