Omnicom Media Group US PHD
PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world's leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world's largest advertisers. Finding a better way is our ethos and sums up how we approach everything - from a new client brief to the way we work.
Responsibilities
Implement and sustain processes to ensure the successful execution of all digital products, contributing to the continued growth of the client and agency business Maintain a thorough understanding of the digital landscape and client business by staying updated on marketplace activities through analysis and ongoing education Foster strong relationships with business counterparts (Strategy and Research Teams, Creative Agencies, Digital Vendors) to ensure alignment and seamless execution Actively explore unique opportunities to reach target consumers and provide recommendations, points of view, and alternative options for digital media tools in the marketplace Accountable for results and reporting, including executing media plans, measuring performance, optimizing placements, and offering tactical alternatives based on campaign results and client needs Serve as a mentor to junior staff, delegating responsibilities to meet business goals while contributing to their development; create timelines for effective project management, and provide constructive feedback Drive programmatic media strategy and execution, ensuring optimal performance across key DSPs, with a focus on DV360 and Yahoo DSP Oversee deal curation processes, including identifying and negotiating private marketplace (PMP) deals, preferred deals, and programmatic guaranteed setups to maximize efficiency and effectiveness Collaborate with SSP partners to understand inventory availability, bid landscapes, and optimize delivery within auction environments Conduct inventory forecasting and budgeting for programmatic campaigns, ensuring accurate spend allocation and proper delivery pacing Ensure real-time optimization of programmatic buys through continuous monitoring and adjustment of bid strategies, audience segments, and placement analysis Maintain a deep understanding of emerging programmatic technologies, SSP capabilities, and marketplace shifts to keep strategies competitive and forward-thinking Work closely with analytics and data teams to interpret performance insights and identify optimization opportunities Support execution and optimization of Connected TV (CTV) programmatic buying to extend reach and improve brand visibility in premium video environments Qualifications
Bachelor's degree, preferably with a concentration in Advertising, Marketing, Communications, or a related field A minimum of four (4) years of digital buying experience Substantial knowledge of multiple digital media platforms and a passion for the digital space Strong understanding of digital analytics fundamentals, including tracking & tagging, data management concepts (e.g., DMP activation), dynamic creative, programmatic buying, and remarketing Proficient with trafficking and reporting tools relevant to the digital advertising industry; ensure flawless execution for trafficking, launches, and quality checks from pre-planning to post-analysis Strong knowledge of syndicated interactive research applications and ad-serving technologies including but not limited to: DoubleClick DART for Advertisers (DFA), comScore Media Metrix, AdRelevance, Donovan Data Systems (DDS), MediaOcean Prisma, and equivalents Expertise in programmatic buying platforms including DV360, Yahoo DSP, with familiarity in other DSPs as a plus Solid understanding of deal curation and private marketplace structures (PMPs, PGs, preferred deals) Ability to analyze bid landscapes, win rates, and auction mechanics to optimize programmatic performance Familiarity with programmatic reporting and analytics tools, including DV360 Reporting, Yahoo Analytics, and third-party verification platforms like MOAT, IAS, and DoubleVerify Demonstrated capability in first-party data activation and audience segmentation within programmatic ecosystems Knowledge of inventory forecasting, pacing analysis, and budget management specific to programmatic campaigns Excellent verbal and written communication skills; strong listening ability Appreciation for the complexity of the cross-platform landscape and a drive to continue learning as the space evolves Analytical mindset to extract trends from large data sets and translate them into actionable insights A commitment to mentoring junior talent and simplifying complex concepts for clear understanding
#LI-KC-1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$50,000-$85,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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Responsibilities
Implement and sustain processes to ensure the successful execution of all digital products, contributing to the continued growth of the client and agency business Maintain a thorough understanding of the digital landscape and client business by staying updated on marketplace activities through analysis and ongoing education Foster strong relationships with business counterparts (Strategy and Research Teams, Creative Agencies, Digital Vendors) to ensure alignment and seamless execution Actively explore unique opportunities to reach target consumers and provide recommendations, points of view, and alternative options for digital media tools in the marketplace Accountable for results and reporting, including executing media plans, measuring performance, optimizing placements, and offering tactical alternatives based on campaign results and client needs Serve as a mentor to junior staff, delegating responsibilities to meet business goals while contributing to their development; create timelines for effective project management, and provide constructive feedback Drive programmatic media strategy and execution, ensuring optimal performance across key DSPs, with a focus on DV360 and Yahoo DSP Oversee deal curation processes, including identifying and negotiating private marketplace (PMP) deals, preferred deals, and programmatic guaranteed setups to maximize efficiency and effectiveness Collaborate with SSP partners to understand inventory availability, bid landscapes, and optimize delivery within auction environments Conduct inventory forecasting and budgeting for programmatic campaigns, ensuring accurate spend allocation and proper delivery pacing Ensure real-time optimization of programmatic buys through continuous monitoring and adjustment of bid strategies, audience segments, and placement analysis Maintain a deep understanding of emerging programmatic technologies, SSP capabilities, and marketplace shifts to keep strategies competitive and forward-thinking Work closely with analytics and data teams to interpret performance insights and identify optimization opportunities Support execution and optimization of Connected TV (CTV) programmatic buying to extend reach and improve brand visibility in premium video environments Qualifications
Bachelor's degree, preferably with a concentration in Advertising, Marketing, Communications, or a related field A minimum of four (4) years of digital buying experience Substantial knowledge of multiple digital media platforms and a passion for the digital space Strong understanding of digital analytics fundamentals, including tracking & tagging, data management concepts (e.g., DMP activation), dynamic creative, programmatic buying, and remarketing Proficient with trafficking and reporting tools relevant to the digital advertising industry; ensure flawless execution for trafficking, launches, and quality checks from pre-planning to post-analysis Strong knowledge of syndicated interactive research applications and ad-serving technologies including but not limited to: DoubleClick DART for Advertisers (DFA), comScore Media Metrix, AdRelevance, Donovan Data Systems (DDS), MediaOcean Prisma, and equivalents Expertise in programmatic buying platforms including DV360, Yahoo DSP, with familiarity in other DSPs as a plus Solid understanding of deal curation and private marketplace structures (PMPs, PGs, preferred deals) Ability to analyze bid landscapes, win rates, and auction mechanics to optimize programmatic performance Familiarity with programmatic reporting and analytics tools, including DV360 Reporting, Yahoo Analytics, and third-party verification platforms like MOAT, IAS, and DoubleVerify Demonstrated capability in first-party data activation and audience segmentation within programmatic ecosystems Knowledge of inventory forecasting, pacing analysis, and budget management specific to programmatic campaigns Excellent verbal and written communication skills; strong listening ability Appreciation for the complexity of the cross-platform landscape and a drive to continue learning as the space evolves Analytical mindset to extract trends from large data sets and translate them into actionable insights A commitment to mentoring junior talent and simplifying complex concepts for clear understanding
#LI-KC-1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$50,000-$85,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Review Our Recruitment Privacy Notice