Marketing Coordinator

The Marketing Coordinator plays a vital role in promoting pediatric and adult home health and outpatient therapy services by developing and executing marketing and outreach strategies that reflect our commitment to compassionate, family-centered care. This role supports brand awareness, referral growth, and community engagement to ensure that families, providers, and partners are informed, connected, and supported.Salary: Starting annual salary of $50,000, negotiable based on experienceFull time and in-officeBenefits:403(b)403 (b) matchingDental insuranceHealth insurancePaid time offVision insuranceFlex Spending accountHealth Saving accountLife InsuranceCritical Illness, Short-term and long-term disability and accident insurancesRoles and ResponsibilitiesDevelop and execute marketing materials (flyers, brochures, email campaigns, social media) tailored to therapy and pediatric and adult home health audiences.Promote services include, but are not limited to, physical therapy, occupational therapy, speech therapy, nursing, and caregiver support to physicians, referral sources, and the community.Coordinate community events, health fairs, and seasonal activities that engage staff, families, caregivers, and providers.Collaborate with clinical teams to highlight success stories, patient milestones, and program highlights (with proper consents).Manage and schedule content across social media channels to showcase services, staff, family resources, and community partnerships.Support website updates and blog content focused on therapy, caregiver education, and service offerings.Maintain brand consistency and ensure all communications are family-friendly, professional, and HIPAA-compliant.Track performance of marketing efforts, including digital engagement, referral trends, and community impact.Build and maintain relationships with referral sources, school partners, and primary care providers.Actively engage in client acquisition efforts, including outreach, relationship-building, and converting prospects into contracted clients, in alignment with company goals.Eligible for commission-based earnings tied to new client conversions, in addition to base pay.QualificationsBachelor's degree in Marketing, Communications, Public Relations, or a related field.2-4 years of marketing or outreach experience, preferably in healthcare, pediatric and adult home health, or therapy services.Strong writing, editing, and design skills, with the ability to communicate effectively with families and clinical professionals.Proficiency in Microsoft Office and design platforms such as Canva (Adobe Creative Suite a plus).Experience with email marketing tools (e.g., Mailchimp), social media platforms, and basic website updates (e.g., WordPress).Highly organized, detail-oriented, and comfortable working in a fast-paced, family-focused environment.Preferred Attributes:Knowledge of therapy and pediatric and adult home health services and terminology (OT, PT, ST, nursing, etc.).Experience in community outreach or working with families of children with disabilities.Warm, professional communication style that resonates with both families and healthcare professionals.Bilingual abilities are a plus.Physical/Mental DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use hands to handle objects, tools, or controls and communicate effectively with other people. The employee is occasionally required to stand, walk, sit, and reach with hands and arms.