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Astral Brands

Digital Marketing Manager

Astral Brands, Atlanta, Georgia, United States, 30383

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Role OverviewWe're looking for a Digital Marketing Manager who thrives in a fast-paced environment and loves bringing digital campaigns to life. In this hands-on role, you'll own the campaign calendar, manage ecommerce promotions, and act as a key liaison between internal teams and external partners (email agency, Amazon agency, TikTok Shop). If you're highly organized, KPI-driven, and excited about working across multiple brands-this role is for you.What You'll DoCampaign & Promotional ManagementOwn and manage the digital campaign calendar across multiple brands.Collaborate with creative, merchandising, paid media, and dev teams to execute email/SMS, on-site, and ad campaigns.Lead campaign planning and briefing process, including ideation of offers and promotions.Brief internal and agency partners on upcoming promos and ensure alignment across channels.Drive campaign performance by staying aligned with KPIs and ensuring all deliverables (emails, SMS, site assets, ads) launch successfully.Agency & Channel CoordinationServe as the primary point of contact for our Amazon and email agencies-ensuring assets, timelines, and promos are shared and executed correctly.Oversee campaign and product listing support for TikTok Shop (offers, copy, visuals, bundles).Track progress and flag blockers; keep everyone on task and on time.Marketing Optimization & ToolsMonitor KPIs and performance metrics across email, site, and marketplace campaigns.Leverage tools like Klaviyo, Shopify Plus, and internal dashboards to track success and identify areas for improvement.Support ideation and execution of seasonal offers, bundles, and acquisition/retention strategies.RequirementsWhat We're Looking ForMust-Have Experience3-4 years in ecommerce or digital marketing (preferably beauty, wellness, or CPG).Shopify Plus + Klaviyo experience (email + SMS).Amazon Seller Central and/or TikTok Shop experience (hands-on or via agency support).Strong organizational and communication skills; comfortable managing multiple deadlines.Experience managing cross-functional campaigns or promotional calendars.Nice-to-HaveBachelor's degree in Business, Marketing, Ecommerce, or a technical field.Familiarity with ClickUp or similar project management tools.Experience with marketplaces like Target+, Walmart Marketplace.Experience reviewing or giving feedback on design assets (Figma, Canva, etc.).Past experience working with agencies and freelancers across multiple brands.Personal TraitsProactive, self-starter who thrives in a fast-moving, multi-brand environment.Highly organized with exceptional attention to detail.Eager to learn and continuously improve processes.Strong communicator and collaborator.Passionate about health, beauty, and ecommerce.Why Join UsHybrid role based in Atlanta, GAWork across 4 dynamic and growing brandsPartner with a passionate team and best-in-class agency partnersMake an immediate impact on digital revenue growthGrowth and mentorship opportunities in a fast-paced digital orgNot Sure You Check Every Box?That's okay. If this role excites you and you bring strong digital experience, we want to hear from you.