Beauty Confidential Company
Key Responsibilities:
Manage and mentor a team of eCommerce and Retention Marketing specialists, ensuring flawless execution of day-to-day activities. Own and coordinate digital marketing calendars across client accounts, including email and SMS campaigns, product launches, and site updates. Brief internal teams (creative, content, social) on digital marketing needs, ensuring alignment across all touchpoints. Review, edit, and approve digital marketing assets — including emails, SMS creatives, homepage banners, PDP content, and more. Oversee promotional code management for client DTC websites, including static and dynamic offers. Provide support for client service teams, troubleshooting digital campaign or website issues as needed. Lead end-to-end management of DTC email and SMS channels — including calendar development, campaign setup, testing, deployment, and reporting. Manage relationships with external platform partners (e.g., Klaviyo, Attentive) for email and SMS, and oversee automated flows, A/B testing, best practices, and optimization efforts. Create detailed monthly, quarterly, and annual performance reports analyzing email, SMS, referral programs, and overall eCommerce metrics. Proactively monitor and optimize key KPIs: list growth, click-through rates, conversion rates, unsubscribe rates, AOV, and more. Collaborate closely with social media teams to coordinate giveaways, partnerships, and 360° brand campaigns. Work with operations teams to manage inventory considerations tied to DTC initiatives. Required Skills and Experience:
3 years in digital marketing in CPG Proven expertise in building and optimizing Email and SMS campaigns and customer journeys (hands-on experience with platforms like Klaviyo and Attentive). Experience managing and developing junior-level team members. Strong multitasking skills and ability to thrive in a fast-paced, client-centric environment. Data-driven mindset with strong analytical skills. Impeccable grammar, copy editing, and communication abilities. Familiarity with tools and platforms like Shopify, Klaviyo, and Adobe Creative
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Manage and mentor a team of eCommerce and Retention Marketing specialists, ensuring flawless execution of day-to-day activities. Own and coordinate digital marketing calendars across client accounts, including email and SMS campaigns, product launches, and site updates. Brief internal teams (creative, content, social) on digital marketing needs, ensuring alignment across all touchpoints. Review, edit, and approve digital marketing assets — including emails, SMS creatives, homepage banners, PDP content, and more. Oversee promotional code management for client DTC websites, including static and dynamic offers. Provide support for client service teams, troubleshooting digital campaign or website issues as needed. Lead end-to-end management of DTC email and SMS channels — including calendar development, campaign setup, testing, deployment, and reporting. Manage relationships with external platform partners (e.g., Klaviyo, Attentive) for email and SMS, and oversee automated flows, A/B testing, best practices, and optimization efforts. Create detailed monthly, quarterly, and annual performance reports analyzing email, SMS, referral programs, and overall eCommerce metrics. Proactively monitor and optimize key KPIs: list growth, click-through rates, conversion rates, unsubscribe rates, AOV, and more. Collaborate closely with social media teams to coordinate giveaways, partnerships, and 360° brand campaigns. Work with operations teams to manage inventory considerations tied to DTC initiatives. Required Skills and Experience:
3 years in digital marketing in CPG Proven expertise in building and optimizing Email and SMS campaigns and customer journeys (hands-on experience with platforms like Klaviyo and Attentive). Experience managing and developing junior-level team members. Strong multitasking skills and ability to thrive in a fast-paced, client-centric environment. Data-driven mindset with strong analytical skills. Impeccable grammar, copy editing, and communication abilities. Familiarity with tools and platforms like Shopify, Klaviyo, and Adobe Creative
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