Asheville Yoga Center
In order to be considered for this position, you must include: Cover Letter Portfolio of design work or examples of social media accounts managed in previous roles Company OverviewAsheville Yoga Center is a nationally recognized yoga studio and teacher training school dedicated to fostering healing, transformation, and community through the ancient practice of yoga. We offer a wide range of studio classes, workshops, and teacher training programs in an inclusive, heart-centered environment. Rooted in the belief that there are many paths to one truth, we honor and celebrate the diversity of yoga traditions to support the well-being of body, mind, and spirit.As part of a larger village of wellness brands under the AyurPrana family, we work alongside a collective of offerings that support holistic living and transformational experiences. These include:The Ayurvedic Institute - a global leader in traditional Ayurvedic education, founded by Dr. Vasant LadSoHum Mountain Healing Resort - an Ayurvedic retreat center nestled in the Blue Ridge MountainsAyurPrana Listening Room - a venue for conscious music, sound healing, and community connectionAyurPrana Online - offering seasonal cleanses, webinars, and online courses rooted in Ayurveda and holistic wisdomIn this role, you'll not only support Asheville Yoga Center's marketing initiatives-you'll also collaborate with our broader team to create content for The Ayurvedic Institute, contributing to our shared mission of healing, education, and heart-led service.Position OverviewWe are seeking a creative and detail-oriented Marketing Coordinator to join our team and help grow awareness of our studio classes, workshops, and yoga teacher training programs and to create engaging content for The Ayurvedic Institute school founded by Dr. Vasant Lad. This role is ideal for a passionate marketer who is experienced in content creation, social media, video editing, and email marketing-and who has an authentic interest in yoga, ayurveda and wellness.In addition to marketing responsibilities, this position will play a key role in organizing, planning, and running Asheville Yoga Center's special events, including our presence at Love Shine Play Yoga Festival, LEAF Festival, Farmer's Market and other community events. This includes coordinating logistics, supporting volunteers, overseeing marketing materials, and ensuring a seamless experience for event attendees.You'll collaborate closely with our AyurPrana Marketing Director and a wider team of creatives within our family of brands to develop high-impact content, manage campaigns, and support brand consistency across all platforms. If you have a deep appreciation for yoga, thrive in a fast-paced environment, and are excited to be part of a mission-driven organization, we'd love to hear from you.Key ResponsibilitiesSocial Media & Content CreationCreate, schedule, and manage engaging content across multiple platforms (Instagram, Facebook, TikTok, YouTube) for both Asheville Yoga Center and The Ayurvedic InstituteFilm and edit short-form videos for Reels and social media adsDesign graphics for digital and print using Canva or Adobe Creative SuiteWrite clear, compelling copy for social media, blog posts, landing pages, and morePlan and manage campaigns for monthly webinars hosted by our teacher training staffEmail & Campaign SupportAssist in planning and executing email marketing campaigns via HubSpot or similar platformsMonitor email performance and suggest optimizationsSupport cross-channel promotional campaigns for events, trainings, and promotionsBrand & Marketing OperationsMaintain and update website content using WordPressTrack analytics and performance data across social and email using HubSpotCoordinate print collateral (flyers, posters) and help distribute locallyAssist with photo/video shoots, content calendars, and special projectsManage paid media campaigns through META, Google, Youtube, etc.Event Planning & CoordinationPlan, organize, and manage Asheville Yoga Center's presence at key community events such as Love Shine Play Yoga Festival and LEAF FestivalCoordinate event logistics, including booth setup, signage, and marketing materialsWork with volunteers and staff to ensure smooth operations during eventsSupport lead capture, community engagement, and follow-up efforts after each eventManage community partnerships and relationships through charity event organization RequirementsRequired:1-3 years of experience in marketing, event coordination, graphic design, and/or social mediaBachelor's degree in Marketing, Communications, or related fieldExperience with WordPress, SEO, Google Analytics, and paid advertisingPrior experience planning or managing events or festivalsPortfolio link showcasing relevant design, video, or event marketing workStrong graphic design skills using Canva and/or Adobe Creative Suite (InDesign, Illustrator, Photoshop)Experience with video editing (Premiere Pro, CapCut Pro, or similar)Familiarity with social media scheduling and analytics tools (Meta Business Suite, HubSpot)Excellent writing and proofreading skillsStrong organization, time management, and communication skillsAbility to manage multiple projects and deadlines in a fast paced environmentPassion for yoga, wellness, or a related industry Salary Description $40K-$45K