Wells Enterprises
Senior Associate Brand Manager, Innovation
Wells Enterprises, Chicago, Illinois, United States, 60290
Senior Associate Brand Manager, Innovation
Join to apply for the
Senior Associate Brand Manager, Innovation
role at
Wells Enterprises Senior Associate Brand Manager, Innovation
Join to apply for the
Senior Associate Brand Manager, Innovation
role at
Wells Enterprises Get AI-powered advice on this job and more exclusive features. The Senior Associate Brand Manager, Innovation plays a key role in identifying growth opportunities, developing new product ideas, and executing innovation initiatives from concept to shelf. This role needs someone who is passionate about consumer insights, category trends, and building compelling brand experiences. Partners cross-functionally with R&D, Insights, Sales, Finance, and Supply Chain to deliver breakthrough innovation that meets consumer needs and drives business impact. Responsibilities Include: Lead key innovation projects from concept development through commercialization, including business case development, product positioning, and launch strategy Partner with Consumer Insights and Category teams to identify emerging trends, unmet needs, and whitespace opportunities Translate consumer, category, and competitive insights into product concepts with strong brand fit and commercial potential Collaborate with cross-functional partners (R&D, Sales, Finance, Supply Chain) to drive timely and efficient project execution Build and manage project timelines, budgets, and internal approval processes Support annual strategic planning and innovation pipeline development Monitor in-market performance of new launches and recommend optimizations Present innovation strategies and project updates to senior leadership and key stakeholders P&L Management: Demonstrate comfort and fluency with managing a full brand P&L, including understanding key financial levers (e.g., pricing, trade, COGS, advertising) to drive brand profitability and growth. Data Analysis & Insights: Leverage syndicated data sources such as Nielsen, IRI, and other retail measurement tools to analyze category and competitive trends, identify growth opportunities, and inform innovation strategy Qualifications Bachelor’s degree in Marketing, Business, or related field; MBA preferred 3–5 years of experience in CPG, with a focus on brand marketing, innovation, or product development Strong understanding of consumer and shopper behavior, category dynamics, and market trends to identify and develop growth-driving innovation. Familiarity with the CPG commercialization process—from concept to shelf—is essential. Brand strategy, new product development, and go-to-market planning, with a working knowledge of research methodologies, financial modeling, and cross-functional project management. Strong analytical skills with business acumen to assess market potential and ROI. Experience managing cross-functional projects with multiple stakeholders. Excellent communication, storytelling, and presentation skills. Comfortable operating in a fast-paced, matrixed environment Proven ability to translate insights into action and deliver consumer-relevant innovation The base pay range for this position is $104,295 to $146,013 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time. Wells Enterprises is an EEO/AA employer M/F/Vet/Dis #Hybrid Seniority level
Seniority level Associate Employment type
Employment type Full-time Job function
Job function Marketing Industries Food and Beverage Manufacturing Referrals increase your chances of interviewing at Wells Enterprises by 2x Get notified about new Brand Manager Innovation jobs in
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Join to apply for the
Senior Associate Brand Manager, Innovation
role at
Wells Enterprises Senior Associate Brand Manager, Innovation
Join to apply for the
Senior Associate Brand Manager, Innovation
role at
Wells Enterprises Get AI-powered advice on this job and more exclusive features. The Senior Associate Brand Manager, Innovation plays a key role in identifying growth opportunities, developing new product ideas, and executing innovation initiatives from concept to shelf. This role needs someone who is passionate about consumer insights, category trends, and building compelling brand experiences. Partners cross-functionally with R&D, Insights, Sales, Finance, and Supply Chain to deliver breakthrough innovation that meets consumer needs and drives business impact. Responsibilities Include: Lead key innovation projects from concept development through commercialization, including business case development, product positioning, and launch strategy Partner with Consumer Insights and Category teams to identify emerging trends, unmet needs, and whitespace opportunities Translate consumer, category, and competitive insights into product concepts with strong brand fit and commercial potential Collaborate with cross-functional partners (R&D, Sales, Finance, Supply Chain) to drive timely and efficient project execution Build and manage project timelines, budgets, and internal approval processes Support annual strategic planning and innovation pipeline development Monitor in-market performance of new launches and recommend optimizations Present innovation strategies and project updates to senior leadership and key stakeholders P&L Management: Demonstrate comfort and fluency with managing a full brand P&L, including understanding key financial levers (e.g., pricing, trade, COGS, advertising) to drive brand profitability and growth. Data Analysis & Insights: Leverage syndicated data sources such as Nielsen, IRI, and other retail measurement tools to analyze category and competitive trends, identify growth opportunities, and inform innovation strategy Qualifications Bachelor’s degree in Marketing, Business, or related field; MBA preferred 3–5 years of experience in CPG, with a focus on brand marketing, innovation, or product development Strong understanding of consumer and shopper behavior, category dynamics, and market trends to identify and develop growth-driving innovation. Familiarity with the CPG commercialization process—from concept to shelf—is essential. Brand strategy, new product development, and go-to-market planning, with a working knowledge of research methodologies, financial modeling, and cross-functional project management. Strong analytical skills with business acumen to assess market potential and ROI. Experience managing cross-functional projects with multiple stakeholders. Excellent communication, storytelling, and presentation skills. Comfortable operating in a fast-paced, matrixed environment Proven ability to translate insights into action and deliver consumer-relevant innovation The base pay range for this position is $104,295 to $146,013 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time. Wells Enterprises is an EEO/AA employer M/F/Vet/Dis #Hybrid Seniority level
Seniority level Associate Employment type
Employment type Full-time Job function
Job function Marketing Industries Food and Beverage Manufacturing Referrals increase your chances of interviewing at Wells Enterprises by 2x Get notified about new Brand Manager Innovation jobs in
Greater Chicago Area . Chicago, IL $140,000.00-$180,000.00 1 month ago Northbrook, IL $75,000.00-$85,000.00 3 weeks ago Senior Brand Manager, Global Innovation Mayo
Chicago, IL $137,400.00-$171,700.00 1 week ago Senior Brand Manager - Brand Growth & Innovation
Chicago, IL $173,400.00-$214,200.00 1 week ago Chicago, IL $140,000.00-$180,000.00 4 weeks ago Chicago, IL $115,000.00-$130,000.00 1 month ago Chicago, IL $120,000.00-$130,000.00 2 weeks ago Senior Associate Brand Manager - Goodnites
Chicago, IL $116,380.00-$143,740.00 1 week ago Senior Brand Manager, Brand Growth & Innovation - Cottonelle
Chicago, IL $173,400.00-$214,200.00 1 month ago Alsip, IL $130,000.00-$140,000.00 3 days ago Senior Associate Brand Manager - Kleenex
Chicago, IL $116,380.00-$143,740.00 1 week ago Senior Brand Manager, Brand Growth & Innovation, Adult & Feminine Care
Chicago, IL $173,400.00-$214,200.00 4 days ago Chicago, IL $60,000.00-$70,000.00 4 days ago Oakbrook Terrace, IL $81,600.00-$108,900.00 1 week ago Chicago, IL $109,000.00-$150,000.00 23 hours ago Associate Manager Owned Brand Commercialization
Senior Brand Manager - Cottonelle Flushable Wipes
Chicago, IL $173,400.00-$214,200.00 1 month ago Greater Chicago Area $104,295.00-$146,013.00 1 week ago Chicago, IL $104,295.00-$146,013.00 1 week ago Senior Associate Brand Manager - Innovation
Chicago, IL $104,295.00-$146,013.00 3 days ago Senior Associate Brand Manager, Innovation
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Chicago, IL $120,000.00-$130,000.00 22 hours ago Senior Associate Brand Manager - Cottonelle - Chicago, IL
Chicago, IL $116,380.00-$143,740.00 1 week ago Senior Associate Brand Manager - Kleenex - Chicago, IL
Chicago, IL $116,380.00-$143,740.00 3 days ago Glenview, IL $101,000.00-$112,000.00 5 days ago Burr Ridge, IL $59,000.00-$69,300.00 1 week ago Aurora, IL $59,000.00-$69,300.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr