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Junior Consumer Insights Manager

Jobright.ai, Atlanta, Georgia, United States, 30383

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Jobright.ai Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: GoTo Foods, based in Atlanta, is a leading developer of global multi-channel foodservice brands. The Consumer Insights Manager will support marketing and consumer research initiatives, managing research projects and collaborating with brand marketing teams to leverage consumer insights for strategic decision-making. Responsibilities: • Identify key business questions, drivers, and trends to inform decision making and planning (portfolio and brand level) • Conduct strategic analysis across all areas of our business including LTOs/promotions, Market Testing, Marketing, Off Premise, Catering, etc. • Partner proactively with brands and marketing leadership to better define consumer research needs/requirements, objectives and how research can/will influence strategic plans • Manage all aspects of research projects, from recommending methodologies, identifying vendors, managing design and scope of research • Regular engagement with brand marketing teams in order to ensure that research and analytics findings and insights are embedded in their business plans and strategies • Develop analyses using internal and syndicated sources to provide insights and fact-based points of view on key business and strategic priorities and initiatives • Gather market research and competitive intelligence through a variety of tools and resources • Support leadership through ad-hoc requests Qualifications: Required: • Bachelor’s degree in business administration, business analytics, marketing or market research, or related field. • Advanced Knowledge of Microsoft Excel and PowerPoint • Experience in social listening, customer segmentation, pricing elasticity, brand positioning, share of wallet analyses, path to purchase, return on marketing spend, concept & copy testing, menu innovation • Ability to communicate complex information and implications both verbally, in interactions with senior customer leaders, and in written presentations, utilizing 'storytelling techniques' to communicate a clear, compelling and cohesive story • Ability to analyze quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources • Ability to quickly navigate ambiguity and large amounts of data • Organization skills with detail-oriented project management • Attention to detail with a focus on quality • Experience organizing, prioritizing, and managing multiple tasks and requests • Ability to quickly build trust and partnerships across various stakeholder groups • Ability to learn new software and/or web-based tools quickly • May be required to travel up to 25% of the time Preferred: • 2+ years of experience in consumer and guest research within the restaurant industry preferred, but not required. • 2+ years of experience in business/marketing analytics, business intelligence or related field, within the restaurant industry preferred, but not required. Company: Atlanta-based GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands. Founded in 2004, headquartered in Atlanta, Georgia, USA, team size 10001+ employees, currently Late Stage. Seniority level

Seniority level Entry level Employment type

Employment type Full-time Job function

Industries Software Development Referrals increase your chances of interviewing at Jobright.ai by 2x Inferred from the description for this job

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