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Junior Consumer Insights Manager
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Jobright.ai Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: GoTo Foods, based in Atlanta, is a leading developer of global multi-channel foodservice brands. The Consumer Insights Manager will support marketing and consumer research initiatives, managing research projects and collaborating with brand marketing teams to leverage consumer insights for strategic decision-making. Responsibilities: • Identify key business questions, drivers, and trends to inform decision making and planning (portfolio and brand level) • Conduct strategic analysis across all areas of our business including LTOs/promotions, Market Testing, Marketing, Off Premise, Catering, etc. • Partner proactively with brands and marketing leadership to better define consumer research needs/requirements, objectives and how research can/will influence strategic plans • Manage all aspects of research projects, from recommending methodologies, identifying vendors, managing design and scope of research • Regular engagement with brand marketing teams in order to ensure that research and analytics findings and insights are embedded in their business plans and strategies • Develop analyses using internal and syndicated sources to provide insights and fact-based points of view on key business and strategic priorities and initiatives • Gather market research and competitive intelligence through a variety of tools and resources • Support leadership through ad-hoc requests Qualifications: Required: • Bachelor’s degree in business administration, business analytics, marketing or market research, or related field. • Advanced Knowledge of Microsoft Excel and PowerPoint • Experience in social listening, customer segmentation, pricing elasticity, brand positioning, share of wallet analyses, path to purchase, return on marketing spend, concept & copy testing, menu innovation • Ability to communicate complex information and implications both verbally, in interactions with senior customer leaders, and in written presentations, utilizing 'storytelling techniques' to communicate a clear, compelling and cohesive story • Ability to analyze quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources • Ability to quickly navigate ambiguity and large amounts of data • Organization skills with detail-oriented project management • Attention to detail with a focus on quality • Experience organizing, prioritizing, and managing multiple tasks and requests • Ability to quickly build trust and partnerships across various stakeholder groups • Ability to learn new software and/or web-based tools quickly • May be required to travel up to 25% of the time Preferred: • 2+ years of experience in consumer and guest research within the restaurant industry preferred, but not required. • 2+ years of experience in business/marketing analytics, business intelligence or related field, within the restaurant industry preferred, but not required. Company: Atlanta-based GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands. Founded in 2004, headquartered in Atlanta, Georgia, USA, team size 10001+ employees, currently Late Stage. Seniority level
Seniority level Entry level Employment type
Employment type Full-time Job function
Industries Software Development Referrals increase your chances of interviewing at Jobright.ai by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Get notified about new Consumer Insights Manager jobs in
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Junior Consumer Insights Manager
role at
Jobright.ai 2 days ago Be among the first 25 applicants Join to apply for the
Junior Consumer Insights Manager
role at
Jobright.ai Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: GoTo Foods, based in Atlanta, is a leading developer of global multi-channel foodservice brands. The Consumer Insights Manager will support marketing and consumer research initiatives, managing research projects and collaborating with brand marketing teams to leverage consumer insights for strategic decision-making. Responsibilities: • Identify key business questions, drivers, and trends to inform decision making and planning (portfolio and brand level) • Conduct strategic analysis across all areas of our business including LTOs/promotions, Market Testing, Marketing, Off Premise, Catering, etc. • Partner proactively with brands and marketing leadership to better define consumer research needs/requirements, objectives and how research can/will influence strategic plans • Manage all aspects of research projects, from recommending methodologies, identifying vendors, managing design and scope of research • Regular engagement with brand marketing teams in order to ensure that research and analytics findings and insights are embedded in their business plans and strategies • Develop analyses using internal and syndicated sources to provide insights and fact-based points of view on key business and strategic priorities and initiatives • Gather market research and competitive intelligence through a variety of tools and resources • Support leadership through ad-hoc requests Qualifications: Required: • Bachelor’s degree in business administration, business analytics, marketing or market research, or related field. • Advanced Knowledge of Microsoft Excel and PowerPoint • Experience in social listening, customer segmentation, pricing elasticity, brand positioning, share of wallet analyses, path to purchase, return on marketing spend, concept & copy testing, menu innovation • Ability to communicate complex information and implications both verbally, in interactions with senior customer leaders, and in written presentations, utilizing 'storytelling techniques' to communicate a clear, compelling and cohesive story • Ability to analyze quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources • Ability to quickly navigate ambiguity and large amounts of data • Organization skills with detail-oriented project management • Attention to detail with a focus on quality • Experience organizing, prioritizing, and managing multiple tasks and requests • Ability to quickly build trust and partnerships across various stakeholder groups • Ability to learn new software and/or web-based tools quickly • May be required to travel up to 25% of the time Preferred: • 2+ years of experience in consumer and guest research within the restaurant industry preferred, but not required. • 2+ years of experience in business/marketing analytics, business intelligence or related field, within the restaurant industry preferred, but not required. Company: Atlanta-based GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands. Founded in 2004, headquartered in Atlanta, Georgia, USA, team size 10001+ employees, currently Late Stage. Seniority level
Seniority level Entry level Employment type
Employment type Full-time Job function
Industries Software Development Referrals increase your chances of interviewing at Jobright.ai by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Get notified about new Consumer Insights Manager jobs in
Atlanta, GA . Manager, Consumer Insights - Customer Analytics
Atlanta, GA $126,820.00-$149,200.00 5 days ago Manager Marketing Analytics-CNN Digital Products & Services
Atlanta, GA $91,140.00-$169,260.00 1 week ago Front-End Innovation Insights Manager / Sr. Manager
Manager, Strategic Marketing Initiatives
Lead, Strategic Program Manager - Performance Marketing
Manager, Strategic Marketing Initiatives
Atlanta, GA $140,000.00-$170,000.00 5 days ago Assistant Manager, Market Intelligence and Data Acquisition
Associate Manager, Market Intelligence and Data Acquisition
Atlanta, GA $128,600.00-$212,600.00 1 week ago Sr Area Marketing Manager, Oncology (Southeast)
Senior Manager, Strategic Philanthropic Marketing
Atlanta, GA $100,000.00-$110,000.00 2 days ago Senior Manager, Industry Marketing (Payments)
Atlanta Metropolitan Area $160,000.00-$207,500.00 2 days ago DISTRICT MARKETING MANAGER - REMOTE - MUST RESIDE WITHIN A 100 MILE RADIUS OF ATLANTA, GA
Atlanta, GA $73,500.00-$75,000.00 1 week ago Atlanta, GA $97,900.00-$163,100.00 1 week ago Senior Product Marketing Manager, Supply Chain Software
Atlanta, GA $58,834.00-$120,000.00 3 weeks ago Atlanta, GA $80,000.00-$90,000.00 1 day ago Manager, Growth Marketing Operations, CNN Digital Products & Services
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr