Jobright.ai
Senior Associate Brand Manager, Innovation
Jobright.ai, Chicago, Illinois, United States, 60290
Senior Associate Brand Manager, Innovation
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Senior Associate Brand Manager, Innovation
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Jobright.ai Senior Associate Brand Manager, Innovation
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Senior Associate Brand Manager, Innovation
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Jobright.ai Get AI-powered advice on this job and more exclusive features. Wells Enterprises is seeking a Senior Associate Brand Manager for Innovation who will play a key role in identifying growth opportunities and developing new product ideas. This role involves collaborating with various teams to execute innovation initiatives that meet consumer needs and drive business impact. Responsibilities: • Lead key innovation projects from concept development through commercialization, including business case development, product positioning, and launch strategy • Partner with Consumer Insights and Category teams to identify emerging trends, unmet needs, and whitespace opportunities • Translate consumer, category, and competitive insights into product concepts with strong brand fit and commercial potential • Collaborate with cross-functional partners (R&D, Sales, Finance, Supply Chain) to drive timely and efficient project execution • Build and manage project timelines, budgets, and internal approval processes • Support annual strategic planning and innovation pipeline development • Monitor in-market performance of new launches and recommend optimizations • Present innovation strategies and project updates to senior leadership and key stakeholders • P&L Management: Demonstrate comfort and fluency with managing a full brand P&L, including understanding key financial levers (e.g., pricing, trade, COGS, advertising) to drive brand profitability and growth. • Data Analysis & Insights: Leverage syndicated data sources such as Nielsen, IRI, and other retail measurement tools to analyze category and competitive trends, identify growth opportunities, and inform innovation strategy Qualifications: Required: • Bachelor’s degree in Marketing, Business, or related field; MBA preferred • 3–5 years of experience in CPG, with a focus on brand marketing, innovation, or product development • Strong understanding of consumer and shopper behavior, category dynamics, and market trends to identify and develop growth-driving innovation. • Familiarity with the CPG commercialization process—from concept to shelf—is essential. • Brand strategy, new product development, and go-to-market planning, with a working knowledge of research methodologies, financial modeling, and cross-functional project management. • Strong analytical skills with business acumen to assess market potential and ROI. • Experience managing cross-functional projects with multiple stakeholders. • Excellent communication, storytelling, and presentation skills. • Comfortable operating in a fast-paced, matrixed environment • Proven ability to translate insights into action and deliver consumer-relevant innovation Company: Wells Enterprises produces and markets ice creams and frozen treats. Founded in 1913, the company is headquartered in Le Mars, Iowa, USA, with a team of 1001-5000 employees. The company is currently Late Stage. Wells Enterprises has a track record of offering H1B sponsorships. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Product Management Industries Software Development Referrals increase your chances of interviewing at Jobright.ai by 2x Inferred from the description for this job
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Join to apply for the
Senior Associate Brand Manager, Innovation
role at
Jobright.ai Senior Associate Brand Manager, Innovation
3 days ago Be among the first 25 applicants Join to apply for the
Senior Associate Brand Manager, Innovation
role at
Jobright.ai Get AI-powered advice on this job and more exclusive features. Wells Enterprises is seeking a Senior Associate Brand Manager for Innovation who will play a key role in identifying growth opportunities and developing new product ideas. This role involves collaborating with various teams to execute innovation initiatives that meet consumer needs and drive business impact. Responsibilities: • Lead key innovation projects from concept development through commercialization, including business case development, product positioning, and launch strategy • Partner with Consumer Insights and Category teams to identify emerging trends, unmet needs, and whitespace opportunities • Translate consumer, category, and competitive insights into product concepts with strong brand fit and commercial potential • Collaborate with cross-functional partners (R&D, Sales, Finance, Supply Chain) to drive timely and efficient project execution • Build and manage project timelines, budgets, and internal approval processes • Support annual strategic planning and innovation pipeline development • Monitor in-market performance of new launches and recommend optimizations • Present innovation strategies and project updates to senior leadership and key stakeholders • P&L Management: Demonstrate comfort and fluency with managing a full brand P&L, including understanding key financial levers (e.g., pricing, trade, COGS, advertising) to drive brand profitability and growth. • Data Analysis & Insights: Leverage syndicated data sources such as Nielsen, IRI, and other retail measurement tools to analyze category and competitive trends, identify growth opportunities, and inform innovation strategy Qualifications: Required: • Bachelor’s degree in Marketing, Business, or related field; MBA preferred • 3–5 years of experience in CPG, with a focus on brand marketing, innovation, or product development • Strong understanding of consumer and shopper behavior, category dynamics, and market trends to identify and develop growth-driving innovation. • Familiarity with the CPG commercialization process—from concept to shelf—is essential. • Brand strategy, new product development, and go-to-market planning, with a working knowledge of research methodologies, financial modeling, and cross-functional project management. • Strong analytical skills with business acumen to assess market potential and ROI. • Experience managing cross-functional projects with multiple stakeholders. • Excellent communication, storytelling, and presentation skills. • Comfortable operating in a fast-paced, matrixed environment • Proven ability to translate insights into action and deliver consumer-relevant innovation Company: Wells Enterprises produces and markets ice creams and frozen treats. Founded in 1913, the company is headquartered in Le Mars, Iowa, USA, with a team of 1001-5000 employees. The company is currently Late Stage. Wells Enterprises has a track record of offering H1B sponsorships. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Product Management Industries Software Development Referrals increase your chances of interviewing at Jobright.ai by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Get notified about new Brand Manager Innovation jobs in
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Chicago, IL $160,000.00-$225,000.00 1 week ago Chicago, IL $125,000.00-$135,000.00 2 weeks ago Chicago, IL $150,000.00-$200,000.00 1 month ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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