Create Wellness
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Create is hiring a
Head of Brand
to lead all things creative, content, partnerships, community, and storytelling. This is a senior leadership role responsible for owning how the world experiences the brand—across channels, products, and moments. You'll drive the strategy, build the systems, and lead the teams that make Create the most trusted and known creatine brand in the world.
You'll report into Create's SVP, Marketing and manage a growing team of marketers, creatives, and community leaders. The role spans creative direction, content, social, partnerships, influencer, and experiential.
Key Responsibilities:
Brand Strategy & Identity: Own and evolve Create's brand positioning, voice, and visual identity. Keep us consistent, trustworthy, but never boring. Creative Direction: Lead concept development and execution across all brand touchpoints—campaigns, packaging, digital, retail, and more. Content & Social: Oversee content strategy, calendar, and production across platforms. Build a social presence that's scroll-stopping and community-building. Partnerships & Collaborations: Identify and execute brand-building collabs, influencer partnerships, commercial partnerships and activations that expand reach and relevance. Team & Cross-Functional Leadership: Hire, manage, and grow a small but mighty brand team. Partner closely with Growth Marketing and Operations to align messaging and execution
Requirements
8-12 years in brand marketing or creative leadership roles, ideally in CPG, DTC, or lifestyle/wellness brands Proven ability to build, scale, and lead brand building for mid-sized company Ideally have built multi-channel brands that have succeeded both online and in retail Strong aesthetic sensibility and taste, paired with commercial intuition Deep understanding of social platforms, creator economy, and brand storytelling Experience overseeing content production, managing agencies/freelancers, and shipping high-quality work, fast Both strategic and scrappy—can set vision and jump into execution when needed Comfortable in high-growth, fast-moving environments
Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
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Head of Brand
to lead all things creative, content, partnerships, community, and storytelling. This is a senior leadership role responsible for owning how the world experiences the brand—across channels, products, and moments. You'll drive the strategy, build the systems, and lead the teams that make Create the most trusted and known creatine brand in the world.
You'll report into Create's SVP, Marketing and manage a growing team of marketers, creatives, and community leaders. The role spans creative direction, content, social, partnerships, influencer, and experiential.
Key Responsibilities:
Brand Strategy & Identity: Own and evolve Create's brand positioning, voice, and visual identity. Keep us consistent, trustworthy, but never boring. Creative Direction: Lead concept development and execution across all brand touchpoints—campaigns, packaging, digital, retail, and more. Content & Social: Oversee content strategy, calendar, and production across platforms. Build a social presence that's scroll-stopping and community-building. Partnerships & Collaborations: Identify and execute brand-building collabs, influencer partnerships, commercial partnerships and activations that expand reach and relevance. Team & Cross-Functional Leadership: Hire, manage, and grow a small but mighty brand team. Partner closely with Growth Marketing and Operations to align messaging and execution
Requirements
8-12 years in brand marketing or creative leadership roles, ideally in CPG, DTC, or lifestyle/wellness brands Proven ability to build, scale, and lead brand building for mid-sized company Ideally have built multi-channel brands that have succeeded both online and in retail Strong aesthetic sensibility and taste, paired with commercial intuition Deep understanding of social platforms, creator economy, and brand storytelling Experience overseeing content production, managing agencies/freelancers, and shipping high-quality work, fast Both strategic and scrappy—can set vision and jump into execution when needed Comfortable in high-growth, fast-moving environments
Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
Job function Other Industries IT Services and IT Consulting Referrals increase your chances of interviewing at Create Wellness by 2x Get notified about new Head of Brand jobs in
New York, NY . New York City Metropolitan Area $165,000.00-$213,000.00 4 days ago New York, NY $280,000.00-$350,000.00 2 weeks ago New York City Metropolitan Area $130,000.00-$175,000.00 3 weeks ago Vice President of Brand Strategy & Planning
New York, NY $240,000.00-$310,000.00 5 days ago New York, NY $240,000.00-$280,000.00 5 days ago New York City Metropolitan Area $200,000.00-$240,000.00 5 days ago New York, NY $225,000.00-$295,000.00 2 weeks ago New York, NY $200,000.00-$225,000.00 1 week ago New York, NY $160,000.00-$170,000.00 6 days ago Brooklyn, NY $230,000.00-$265,000.00 5 days ago New York, NY $350,000.00-$385,000.00 1 week ago Senior Director/Associate Vice President Integrated Marketing
New York, NY $290,000.00-$318,000.00 2 days ago New York, NY $200,000.00-$250,000.00 2 weeks ago New York, NY $248,000.00-$475,000.00 1 day ago New York, NY $200,000.00-$225,000.00 1 month ago New York, NY $180,000.00-$200,000.00 1 month ago New York, NY $210,000.00-$220,500.00 1 week ago New York, NY $200,000.00-$240,000.00 1 week ago Director - Integrated Marketing Strategy
New York, NY $130,000.00-$205,000.00 2 weeks ago New York, NY $255,000.00-$290,000.00 1 week ago New York, NY $163,875.00-$273,125.00 2 weeks ago New York City Metropolitan Area 3 weeks ago New York, NY $250,000.00-$300,000.00 4 weeks ago New York, NY $243,000.00-$377,000.00 2 weeks ago New York, NY $135,000.00-$175,000.00 2 weeks ago New York, NY $220,000.00-$275,000.00 20 hours ago New York City Metropolitan Area $225,000.00-$250,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr