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24 Seven Talent

Head of Integrated Marketing

24 Seven Talent, New York, New York, us, 10261

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Head of Integrated Marketing

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Head of Integrated Marketing

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24 Seven Talent About The Role

Seeking a strategic, hands-on marketing leader to drive brand and growth marketing efforts across all touchpoints—from launch campaigns to performance marketing to brand storytelling. This role offers high autonomy and impact, ideal for someone who can balance vision with execution and lead cross-functional teams with clarity. Job Description

Head of Integrated Marketing

About The Role

Seeking a strategic, hands-on marketing leader to drive brand and growth marketing efforts across all touchpoints—from launch campaigns to performance marketing to brand storytelling. This role offers high autonomy and impact, ideal for someone who can balance vision with execution and lead cross-functional teams with clarity.

Key Responsibilities

Launch & Scale

Lead integrated go-to-market strategy for a new product launch in the US Oversee full-funnel marketing across PR, social, influencer, paid, content, and retail Track performance and optimize campaigns based on data and insights

Brand & Content

Own brand positioning, creative development, and messaging across channels Ensure brand consistency across web, packaging, email, and more

Growth & Performance

Manage paid media strategy and agency partnerships Oversee CRM, lifecycle marketing, and customer journey optimization Identify new channels and retention opportunities

Team & Leadership

Manage internal creatives (design, content, copy) Lead agency relationships with a focus on clear KPIs Collaborate with product, ops, and leadership to align marketing with business goals

Future Building

Plan future product launches and brand extensions Develop early community and loyalty strategies Help shape the long-term structure of the marketing team

Who You Are

9+ years in brand, integrated, or growth marketing Proven experience in wellness, beauty, or CPG preferred Comfortable owning both strategy and execution Strong communicator and collaborative leader

Thrives in early-stage, fast-moving environments

Bonus Experience

US market expansion Lifecycle or community marketing Startup or founder-led brand experience

Why It Matters

This is a rare opportunity to shape a brand from the ground up—guiding how it launches, grows, and builds lasting customer connection.

Must have strong experience managing agency relationships and cross-functional partners while ensuring alignment. Seniority level

Seniority level Executive Employment type

Employment type Full-time Job function

Job function Marketing and Sales Industries Staffing and Recruiting Referrals increase your chances of interviewing at 24 Seven Talent by 2x Get notified about new Head of Marketing jobs in

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