Goodwill Industries of South Florida
Senior Manager of Growth Marketing
Goodwill Industries of South Florida, Miami, Florida, us, 33222
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Senior Manager of Growth Marketing
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Goodwill Industries of South Florida 2 days ago Be among the first 25 applicants Join to apply for the
Senior Manager of Growth Marketing
role at
Goodwill Industries of South Florida This senior Manager of Growth Marketing will be responsible for driving growth, maximizing ROI, and enhancing customer acquisition, retention, and engagement across all digital channels. This role is critical in driving growth, optimizing data-driven strategies, and advancing our digital presence to support our mission. The ideal candidate will have a strong background in digital marketing, analytics, strategy development, and leveraging data and CRM systems with a proven track record of achieving measurable results in a competitive market.
Key Responsibilities
Strategic Planning and Execution:
Develop and execute comprehensive digital marketing strategies to drive business growth and achieve revenue targets. Identify market trends, customer insights, and competitive landscape to inform marketing strategies Create and manage the digital marketing budget, ensuring optimal allocation of resources for maximum ROI.
Digital Marketing Campaigns
Lead the planning, execution, and optimization of digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, display advertising, and content marketing. Oversee the creation of compelling and engaging content for all digital platforms. Utilize data-driven insights to continually improve campaign performance and effectiveness.
Customer Acquisition And Retention
Develop and implement strategies to acquire new customers and increase customer lifetime value. Optimize customer journeys and touchpoints to improve conversion rates and customer satisfaction. Leverage CRM tools and marketing automation to enhance customer engagement and retention. Develop and implement CRM strategies to enhance customer engagement, retention, and satisfaction. Design and execute targeted email marketing campaigns and automated workflows to nurture leads and engage existing supporters. Analyze CRM data to identify trends, insights, and opportunities for personalized marketing and improved customer experience.
Analytics And Reporting
Monitor and analyze the performance of digital marketing campaigns using analytics tools. Generate regular reports on key metrics, providing actionable insights to stakeholders. Use data to identify opportunities for growth and areas for improvement.
Team Leadership And Collaboration
Lead and mentor, fostering a collaborative and innovative work environment. Work closely with cross-functional teams, to ensure alignment and integration of marketing initiatives. Manage relationships with external partners and agencies to support digital marketing efforts.
Market Research And Trends
Stay current with industry trends, emerging technologies, and best practices in digital marketing. Understand audience needs, preferences, and behaviors.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing Industries Non-profit Organizations Referrals increase your chances of interviewing at Goodwill Industries of South Florida by 2x Sign in to set job alerts for “Manager of Marketing” roles.
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Senior Manager of Growth Marketing
role at
Goodwill Industries of South Florida 2 days ago Be among the first 25 applicants Join to apply for the
Senior Manager of Growth Marketing
role at
Goodwill Industries of South Florida This senior Manager of Growth Marketing will be responsible for driving growth, maximizing ROI, and enhancing customer acquisition, retention, and engagement across all digital channels. This role is critical in driving growth, optimizing data-driven strategies, and advancing our digital presence to support our mission. The ideal candidate will have a strong background in digital marketing, analytics, strategy development, and leveraging data and CRM systems with a proven track record of achieving measurable results in a competitive market.
Key Responsibilities
Strategic Planning and Execution:
Develop and execute comprehensive digital marketing strategies to drive business growth and achieve revenue targets. Identify market trends, customer insights, and competitive landscape to inform marketing strategies Create and manage the digital marketing budget, ensuring optimal allocation of resources for maximum ROI.
Digital Marketing Campaigns
Lead the planning, execution, and optimization of digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, display advertising, and content marketing. Oversee the creation of compelling and engaging content for all digital platforms. Utilize data-driven insights to continually improve campaign performance and effectiveness.
Customer Acquisition And Retention
Develop and implement strategies to acquire new customers and increase customer lifetime value. Optimize customer journeys and touchpoints to improve conversion rates and customer satisfaction. Leverage CRM tools and marketing automation to enhance customer engagement and retention. Develop and implement CRM strategies to enhance customer engagement, retention, and satisfaction. Design and execute targeted email marketing campaigns and automated workflows to nurture leads and engage existing supporters. Analyze CRM data to identify trends, insights, and opportunities for personalized marketing and improved customer experience.
Analytics And Reporting
Monitor and analyze the performance of digital marketing campaigns using analytics tools. Generate regular reports on key metrics, providing actionable insights to stakeholders. Use data to identify opportunities for growth and areas for improvement.
Team Leadership And Collaboration
Lead and mentor, fostering a collaborative and innovative work environment. Work closely with cross-functional teams, to ensure alignment and integration of marketing initiatives. Manage relationships with external partners and agencies to support digital marketing efforts.
Market Research And Trends
Stay current with industry trends, emerging technologies, and best practices in digital marketing. Understand audience needs, preferences, and behaviors.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing Industries Non-profit Organizations Referrals increase your chances of interviewing at Goodwill Industries of South Florida by 2x Sign in to set job alerts for “Manager of Marketing” roles.
Doral, FL $80,000.00-$100,000.00 2 weeks ago Miami, FL $90,000.00-$100,000.00 4 days ago Miami Worldcenter Property General Manager - Retail and Entertainment
Manager, In-Restaurant Marketing Communications, Burger King, US&C
Aventura, FL $250,000.00-$400,000.00 2 weeks ago Manager – Turnaround and Restructuring, RPM Partners
Miami, FL $85,000.00-$150,000.00 5 days ago Manager, Product Marketing (United States-REMOTE)
Community Manager, Marketing & Photographer
Fort Lauderdale, FL $18.00-$19.00 2 days ago Miami Worldcenter Property General Manager - Retail and Entertainment
Miami Lakes, FL $60,000.00-$80,000.00 2 weeks ago Manager, Integrated Marketing (New Verticals)
Miami, FL $110,000.00-$120,000.00 1 week ago Sr. Manager, Visa Direct Regional Field Marketing - LAC
Miami, FL $127,400.00-$184,900.00 4 days ago Senior Account Executive, Brand Marketing
Fort Lauderdale, FL $80,000.00-$90,000.00 3 weeks ago Miami, FL $99,000.00-$122,000.00 6 days ago Sr. Manager, Marketing Planning & Execution
Regional Business Manager - Rare Disease - Miami, FL
Miami, FL $155,500.00-$202,400.00 5 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr