Soupergirl
Location: Hybrid (Office-based with some remote flexibility)
Travel Required: Yes (up to 25%)
Job Type: Full-Time
About Us:
Soupergirl is a mission-driven CPG food brand dedicated to creating delicious, all-natural, small-batch products that nourish people and the planet. We’re certified kosher, Fair Food certified, women-owned, and committed to ethical sourcing and sustainability. As we grow, we’re looking for a passionate and results-driven Marketing Associate to help expand our brand presence and support our marketing team.
Position Summary:
The Marketing Associate will play a key role in driving brand growth through marketing execution, campaign development, and on-the-ground brand activation. Reporting to the CEO, this role will support omnichannel efforts across digital, retail/trade, influencer, and experiential marketing. Travel to events, trade shows, and retail activations is required.
Key Responsibilities:
Assist in the development and execution of integrated marketing campaigns to drive brand awareness and product sales
Support the creation of marketing collateral, one-pagers, sales decks, social media content, email campaigns, and seasonal promotions
Help manage brand partnerships, influencer outreach, and sampling programs
Collaborate with the sales team on trade promotions, in-store activations, and retail marketing initiatives
Conduct market research and competitive analysis to inform marketing strategies
Track KPIs and marketing performance metrics; assist with reporting and optimization
Represent the brand at events, pop-ups, trade shows, and field marketing activations (travel required)
Qualifications
: Bachelor's degree in Marketing, Communications, Business, or related field Minimum 2 years of marketing experience within the CPG industry Passion for ethical food, sustainability, and social impact Strong writing and communication skills Familiarity with social media platforms, email marketing tools such as Klaviyo Proactive, collaborative, and able to thrive in a fast-paced startup environment Willingness to travel regularly for events and activations Proven ability to track the success of marketing campaigns, ie ROI and reporting Bonus Points For: Experience with food demos, pop-ups, or experiential marketing Familiarity with retail and trade marketing in grocery and natural channels Prior involvement with mission-driven, values-based brands Compensation and Benefits: Competitive salary based on experience, plus medical benefits. You’ll also get to eat a lot of really good soup and get to work with an enthusiastic, hard-working team. Seniority level
Seniority level Entry level Employment type
Employment type Full-time Job function
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: Bachelor's degree in Marketing, Communications, Business, or related field Minimum 2 years of marketing experience within the CPG industry Passion for ethical food, sustainability, and social impact Strong writing and communication skills Familiarity with social media platforms, email marketing tools such as Klaviyo Proactive, collaborative, and able to thrive in a fast-paced startup environment Willingness to travel regularly for events and activations Proven ability to track the success of marketing campaigns, ie ROI and reporting Bonus Points For: Experience with food demos, pop-ups, or experiential marketing Familiarity with retail and trade marketing in grocery and natural channels Prior involvement with mission-driven, values-based brands Compensation and Benefits: Competitive salary based on experience, plus medical benefits. You’ll also get to eat a lot of really good soup and get to work with an enthusiastic, hard-working team. Seniority level
Seniority level Entry level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Food and Beverage Services Referrals increase your chances of interviewing at Soupergirl by 2x Get notified about new Marketing Associate jobs in
Washington DC-Baltimore Area . Washington DC-Baltimore Area $50,000.00-$50,000.00 1 week ago Washington, DC $53,000.00-$58,000.00 6 days ago Springfield, VA $45,000.00-$57,000.00 1 day ago Marketing and Growth Internship for Tech Startup
Columbia, MD $75,000.00-$85,000.00 1 week ago Hanover, MD $50,000.00-$55,000.00 3 weeks ago Springfield, VA $45,000.00-$57,000.00 4 days ago Washington, DC $59,000.00-$59,000.00 3 days ago Washington, DC $50,000.00-$55,000.00 3 days ago Entry Level Marketing - Flexible Schedule/ Immediate Start
Arlington, VA $69,000.00-$103,500.00 3 days ago Upper Marlboro, MD $31.00-$35.00 2 days ago Arlington, VA $40,000.00-$50,000.00 3 days ago Digital Intern - Fall 2025 (On-Site Washington, DC)
Washington, DC $80,000.00-$110,000.00 1 month ago Washington, DC $80,679.00-$89,451.00 1 month ago Chantilly, VA $85,000.00-$110,000.00 3 days ago Bethesda, MD $70,000.00-$80,000.00 1 week ago Don't See the Perfect Job Role? Apply Here!
Bethesda, MD $62,640.00-$88,004.80 1 week ago Washington DC-Baltimore Area $85,000.00-$94,000.00 3 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr