Braven
Director, Fellow Communications
Team: Program Operations Location: In-Person in Atlanta (GA), Chicago (IL), Newark (NJ) Employment Type: Full-time Start Date: ASAP About Braven
Braven is a national nonprofit that prepares promising young peoplemany of whom are people of color, from low-income backgrounds, and the first in their families to attend collegeto secure a strong first opportunity after college graduation through a career-accelerating program. We work with higher education and employer partners to offer a life-changing experience that begins with a semester-long course for college students followed by support that lasts through graduation. Together, we are helping to open up access to the American Promise, empowering a generation of leaders who mirror the diversity of our country. About the Role
In order to achieve its ambition of serving 80,000-100,000 Fellows over the next decade, Braven is hiring a Director, Fellow Communications to develop and manage an integrated communication strategy that ensures every one of our students (called Fellows) receive clear, engaging, and impactful messaging across all Braven programming to drive student engagement and success in our program. As a member of the Program Operations team within the Product team, you will be responsible for creating and executing a holistic communication system that streamlines messaging to Fellows across multiple touchpoints, including onboarding, in-course updates, post-course programming and beyond. In addition, this person will drive Braven's social media strategy for Fellows, ensuring that we build a stronger brand presence that attracts and engages students across digital platforms. This role reports to Vice President of Program Operations, and works cross-functionally with the broader Program Operations team, Design, Communications & Marketing, Systems & Data, and Regional teams. What You'll Do
Develop and Manage a Unified Fellow Communications System (60%) Create and execute a centralized communications system that delivers clear, engaging, and timely messages to Fellows from pre-course (Accelerator) onboarding through post-Accelerator engagement. Eventually this will also include an alumni strategy. Develop and maintain a single, reliable system for Fellow communications, coordinating cross-functionally to ensure smooth execution. Partner with regional teams, higher education partners and employer partners to localize and customize communications while maintaining message consistency. Establish tracking mechanisms to measure engagement, identify gaps, and continuously refine our approach to Fellow communications. Audit current communication flows by reviewing Fellow and Post-Accelerator Fellow inboxes and engagement data to assess information overload and recommend a strategy for streamlining messages. Determine the best format for communicationsour online Platform (MyBraven), newsletters, text messages, emails, or alternative channelsand align messaging with student habits and preferences. Develop a differentiated communication strategy to design timely, relevant, targeted communications to Fellows. Lead Braven's Social Media Strategy for Fellows (30%) Work with Manager, Communications & Marketing to design and execute a social media engagement strategy in alignment with broader social media strategy that strengthens Braven's brand presence among prospective, current, and post-Accelerator Fellows (and eventually alumni). Define regional vs. central social media strategies, ensuring cohesion while allowing for necessary customization. Audit current regional social media practices and provide guidance on improving relevancy, engagement, and brand consistency. Research and implement best practices from high-engagement student-focused accounts, ensuring Braven's messaging is attention-grabbing and aligned with how students consume content. Collaborate with the Communications & Marketing Team to ensure alignment between external brand messaging and Fellow-specific content. Lateral Leadership and Collaboration (10%) Lead org-wide change management efforts to ensure smooth adoption of new strategies and initiatives, build alignment across teams, addressing resistance and fostering a culture of adaptability and continuous improvement. Prepare to take on direct management responsibilities of interns as needed, and as the organization evolves and opportunities arise. Other duties as assigned.
Team: Program Operations Location: In-Person in Atlanta (GA), Chicago (IL), Newark (NJ) Employment Type: Full-time Start Date: ASAP About Braven
Braven is a national nonprofit that prepares promising young peoplemany of whom are people of color, from low-income backgrounds, and the first in their families to attend collegeto secure a strong first opportunity after college graduation through a career-accelerating program. We work with higher education and employer partners to offer a life-changing experience that begins with a semester-long course for college students followed by support that lasts through graduation. Together, we are helping to open up access to the American Promise, empowering a generation of leaders who mirror the diversity of our country. About the Role
In order to achieve its ambition of serving 80,000-100,000 Fellows over the next decade, Braven is hiring a Director, Fellow Communications to develop and manage an integrated communication strategy that ensures every one of our students (called Fellows) receive clear, engaging, and impactful messaging across all Braven programming to drive student engagement and success in our program. As a member of the Program Operations team within the Product team, you will be responsible for creating and executing a holistic communication system that streamlines messaging to Fellows across multiple touchpoints, including onboarding, in-course updates, post-course programming and beyond. In addition, this person will drive Braven's social media strategy for Fellows, ensuring that we build a stronger brand presence that attracts and engages students across digital platforms. This role reports to Vice President of Program Operations, and works cross-functionally with the broader Program Operations team, Design, Communications & Marketing, Systems & Data, and Regional teams. What You'll Do
Develop and Manage a Unified Fellow Communications System (60%) Create and execute a centralized communications system that delivers clear, engaging, and timely messages to Fellows from pre-course (Accelerator) onboarding through post-Accelerator engagement. Eventually this will also include an alumni strategy. Develop and maintain a single, reliable system for Fellow communications, coordinating cross-functionally to ensure smooth execution. Partner with regional teams, higher education partners and employer partners to localize and customize communications while maintaining message consistency. Establish tracking mechanisms to measure engagement, identify gaps, and continuously refine our approach to Fellow communications. Audit current communication flows by reviewing Fellow and Post-Accelerator Fellow inboxes and engagement data to assess information overload and recommend a strategy for streamlining messages. Determine the best format for communicationsour online Platform (MyBraven), newsletters, text messages, emails, or alternative channelsand align messaging with student habits and preferences. Develop a differentiated communication strategy to design timely, relevant, targeted communications to Fellows. Lead Braven's Social Media Strategy for Fellows (30%) Work with Manager, Communications & Marketing to design and execute a social media engagement strategy in alignment with broader social media strategy that strengthens Braven's brand presence among prospective, current, and post-Accelerator Fellows (and eventually alumni). Define regional vs. central social media strategies, ensuring cohesion while allowing for necessary customization. Audit current regional social media practices and provide guidance on improving relevancy, engagement, and brand consistency. Research and implement best practices from high-engagement student-focused accounts, ensuring Braven's messaging is attention-grabbing and aligned with how students consume content. Collaborate with the Communications & Marketing Team to ensure alignment between external brand messaging and Fellow-specific content. Lateral Leadership and Collaboration (10%) Lead org-wide change management efforts to ensure smooth adoption of new strategies and initiatives, build alignment across teams, addressing resistance and fostering a culture of adaptability and continuous improvement. Prepare to take on direct management responsibilities of interns as needed, and as the organization evolves and opportunities arise. Other duties as assigned.