Euromonitor
Regional Marketing Manager - Part Time Opportunity
Euromonitor, Chicago, Illinois, United States, 60601
Regional Marketing Manager
We are seeking a results-oriented, energetic and strategic regional marketer who is willing to work tactically too. The candidate will report to our senior marketing manager (based in London) and be responsible for developing and implementing comprehensive brand and marketing strategies to drive awareness, engagement and loyalty within the region. Delivering impactful, lead-generating marketing campaigns across North America and LATAM will be a key measurement of success. Euromonitor has clients in 110 countries and Americas offices in Chicago, Santiago, Sao Paolo and Mexico. You will collaborate closely with the country managers in LATAM, sales directors in Chicago to maximise marketing opportunities across developed and emerging markets. You will also work closely with the global marketing and communication functions (brand, product press and events teams) and the APAC regional marketing manager. This role requires a deep understanding of local market dynamics, brands' behavior and the market research competitive landscape, as well as a strong passion for brand storytelling and creativity. You will take ownership of generating a consistent flow of marketing qualified sales leads, with the ability to experiment across all our marketing channels to identify new and better ways to drive awareness, consideration and engagement across the Americas. You'll also be responsible for our client marketing initiatives, driving retention, upsell and cross-sell initiatives across the region. As a senior member of the marketing team, the Regional Marketing Manager will also spend time working with the brand and product marketers to help create effective content and messaging, segmented by industry, region, client type and role/persona. This role is being posted as a Part Time opportunity - potential schedule options can be discussed in process. Key Responsibilities
Strategy Development:
Develop regional marketing strategies aligned with overall company objectives, targeting specific segments and maximising market opportunities. Budget Management:
Create and manage the regional marketing budget, allocating resources effectively to achieve desired outcomes within financial constraints and maximise ROI. Campaign Planning and Execution:
Drive the planning, development and execution of marketing campaigns in the region to generate brand awareness, engage target audiences and drive sales. Conceptualise and execute the campaigns across the prospect and customer lifecycle. Ensure the integrated marketing campaigns and initiatives work across various channels, including digital, social media, traditional media, events and sponsorships. Market Research and Analysis:
Leverage global content to develop a localised marketing program to grow engagement in the Americas. Stay abreast of industry trends, emerging technologies and best practices in brand management and marketing. Recommend innovative approaches to enhance brand visibility and relevance within the region. Conduct market research to understand customer needs, competitor activities and industry trends. Analyse performance data and adjust strategies accordingly. Product Positioning and Messaging:
Develop clear and compelling messaging and positioning of products and services to differentiate them in the marketplace and address customer needs. Establish positioning, identify target audiences and develop marketing plans with specific objectives across different channels and segments. Brand Management:
Champion brand guidelines and ensure consistency in brand messaging, tone and visual identity across all marketing touchpoints and channels. Performance Analysis:
Track, analyse and report back on marketing campaign performance with KPIs to measure success and identify areas for improvement. Provide reports and insights to management. Use the insights to optimise marketing strategies and tactics. Stakeholder Management:
Build and maintain relationships with key stakeholders, such as regional sales teams, external agencies, vendors and industry partners, to drive collaboration and support marketing strategies.
We are seeking a results-oriented, energetic and strategic regional marketer who is willing to work tactically too. The candidate will report to our senior marketing manager (based in London) and be responsible for developing and implementing comprehensive brand and marketing strategies to drive awareness, engagement and loyalty within the region. Delivering impactful, lead-generating marketing campaigns across North America and LATAM will be a key measurement of success. Euromonitor has clients in 110 countries and Americas offices in Chicago, Santiago, Sao Paolo and Mexico. You will collaborate closely with the country managers in LATAM, sales directors in Chicago to maximise marketing opportunities across developed and emerging markets. You will also work closely with the global marketing and communication functions (brand, product press and events teams) and the APAC regional marketing manager. This role requires a deep understanding of local market dynamics, brands' behavior and the market research competitive landscape, as well as a strong passion for brand storytelling and creativity. You will take ownership of generating a consistent flow of marketing qualified sales leads, with the ability to experiment across all our marketing channels to identify new and better ways to drive awareness, consideration and engagement across the Americas. You'll also be responsible for our client marketing initiatives, driving retention, upsell and cross-sell initiatives across the region. As a senior member of the marketing team, the Regional Marketing Manager will also spend time working with the brand and product marketers to help create effective content and messaging, segmented by industry, region, client type and role/persona. This role is being posted as a Part Time opportunity - potential schedule options can be discussed in process. Key Responsibilities
Strategy Development:
Develop regional marketing strategies aligned with overall company objectives, targeting specific segments and maximising market opportunities. Budget Management:
Create and manage the regional marketing budget, allocating resources effectively to achieve desired outcomes within financial constraints and maximise ROI. Campaign Planning and Execution:
Drive the planning, development and execution of marketing campaigns in the region to generate brand awareness, engage target audiences and drive sales. Conceptualise and execute the campaigns across the prospect and customer lifecycle. Ensure the integrated marketing campaigns and initiatives work across various channels, including digital, social media, traditional media, events and sponsorships. Market Research and Analysis:
Leverage global content to develop a localised marketing program to grow engagement in the Americas. Stay abreast of industry trends, emerging technologies and best practices in brand management and marketing. Recommend innovative approaches to enhance brand visibility and relevance within the region. Conduct market research to understand customer needs, competitor activities and industry trends. Analyse performance data and adjust strategies accordingly. Product Positioning and Messaging:
Develop clear and compelling messaging and positioning of products and services to differentiate them in the marketplace and address customer needs. Establish positioning, identify target audiences and develop marketing plans with specific objectives across different channels and segments. Brand Management:
Champion brand guidelines and ensure consistency in brand messaging, tone and visual identity across all marketing touchpoints and channels. Performance Analysis:
Track, analyse and report back on marketing campaign performance with KPIs to measure success and identify areas for improvement. Provide reports and insights to management. Use the insights to optimise marketing strategies and tactics. Stakeholder Management:
Build and maintain relationships with key stakeholders, such as regional sales teams, external agencies, vendors and industry partners, to drive collaboration and support marketing strategies.