NYC Staffing
Head of Digital Marketing, Analytics & Marketing Technology
NYC Staffing, New York, New York, United States, 10001
Head Of Digital Marketing, Analytics And Marketing Technology
This executive leadership position will drive the transformation and execution of our digital marketing technology, analytics capabilities, and the creative design studio. Reporting directly to the Chief Marketing Officer (CMO), the role will oversee a team of 175+ professionals globally to deliver exceptional digital experiences, as well as non-digital creative experiences that drive business growth, customer engagement, and world-class operational excellence through automation, data-driven decision making, and strategic prioritization. This is a new role that combines strategic leadership in marketing, digital marketing innovation, and creative design excellence to drive organizational success and brand growth. Top priorities for this role include: Building a streamlined, integrated team across digital, analytics, and design that maximizes the use of technology, AI, data, and automation to meet our business needs. Defining the vision and implementing AI and new technologies across the team. Transforming and bringing best in class practices, and knowledge in tech, data and analytics to the team, and driving the use of AI across the team. Key near-term successes of this role include defining future state technology and organization, identification of top priorities and plan to implement key priorities. About The Role
As Head Of Digital Marketing, Analytics And Marketing Technology, you will be responsible for: Strategic Leadership Develop and execute a comprehensive digital and technology strategy aligned with Thomson Reuters' business objectives and brand vision. Drive digital marketing transformation initiatives across the organization, fostering innovation and adoption of emerging technologies. Collaborate with cross-functional leadership teams to ensure digital, analytic, and technology initiatives support broader business goals. Serve as a key member of the marketing leadership team, contributing to overall marketing strategy and business planning. Establish clear priorities and focus areas to maximize impact and resource utilization across all digital initiatives. Digital Marketing & Channel Management Lead all digital marketing channels including website, paid search, SEO, display advertising, and paid social media. Oversee website strategy, user experience, content management, and optimization to drive engagement and conversion. Develop and implement digital media strategies that effectively reach B2B target audiences and drive measurable results. Establish best practices for digital campaign execution, measurement, and optimization. Enhance audience targeting capabilities through advanced segmentation and personalization strategies. Marketing Technology & Innovation Evolve a world-class marketing technology ecosystem that drives efficiency through automation and reduces manual processes. Implement intelligent workflow solutions that streamline operations and improve team productivity. Own the enterprise marketing technology stack, ensuring integration, optimization, and adoption across the organization. Identify and implement new digital creative technologies to enhance brand storytelling and customer engagement. Drive innovation in marketing technology capabilities to improve marketing effectiveness, efficiency, and personalization. Establish governance frameworks for marketing technology selection, implementation, and utilization. Analytics & Data Management Lead marketing analytics and advanced analytics teams to derive actionable insights that directly support business objectives for customer, marketing, and digital analytics. Develop comprehensive measurement frameworks to evaluate marketing performance and ROI. Create robust reporting systems that connect marketing activities to business outcomes. Design and implement sophisticated data strategies that enhance customer understanding and targeting capabilities. Champion a data-driven culture across the marketing organization, enabling informed decision-making. Leverage predictive analytics to identify opportunities and optimize marketing investments. Design Leadership Provide strategic direction for the design function, linking design with brand strategy, technology, and on-going brand transformation. Foster collaboration between design and digital teams to create cohesive, compelling customer experiences. Oversee the development of design systems that enable consistent brand expression across channels. Drive design innovation that differentiates Thomson Reuters in the marketplace, and enables our creative talent to use best in class technology. Ensure design excellence through talent development, process optimization, and quality standards, and commitment to accessibility standards. Integrate design thinking with data insights to create more effective customer experiences. Team Leadership & Development Visionary leadership, foster a culture of innovation, collaboration, and continuous improvement. Develop talent through coaching, mentoring, and professional development opportunities. Manage resource allocation and budget to maximize impact and efficiency. Implement effective prioritization frameworks that align team efforts with strategic business objectives. Innovation And Continuous Improvement Stay updated with the latest marketing trends, technologies, and best practices across operations, digital, and design. Implement continuous improvement processes to enhance marketing efficiency and effectiveness. Deliver effective change management for new marketing processes and technologies. About You
To be considered for the Head Of Digital Marketing, Analytics And Marketing Technology, you will have: 15+ years of progressive experience in digital marketing, technology, and analytics leadership roles. Proven track record of leading digital transformation initiatives in B2B SaaS environments. Extensive experience managing websites, paid media channels, and marketing technology platforms. Demonstrated expertise in leveraging data and analytics to drive business results. Experience building automated marketing systems that reduce manual effort and improve efficiency. Success in developing and implementing sophisticated audience targeting and data strategies. Experience leading large, diverse teams across multiple functions. B2B SaaS marketing experience is essential, with preference for experience in information services, professional services, or technology sectors. Deep understanding of digital marketing channels, technologies, and best practices. Strong knowledge of marketing technology platforms, integration approaches, and vendor management. Expertise in data analytics, AI/ML technologies, measurement frameworks, performance optimization. Strategic thinking with ability to translate vision into actionable plans. Excellent prioritization skills with ability to focus resources on highest-impact initiatives. Advanced knowledge of marketing automation systems and workflow optimization. Expertise in developing data-driven targeting strategies for B2B audiences. Excellent communication and presentation skills with ability to influence at all levels. Financial acumen with experience managing significant budgets. Change management expertise with ability to drive organizational transformation. Education Bachelor's degree in marketing, Business Administration, Communications, or related field required, master's degree (MBA or Marketing) preferred. Professional certifications in marketing, digital marketing, or project management are valuable. Personal Attributes Visionary leader with an entrepreneurial mindset. Collaborative partner who builds strong relationships across the organization. Creative problem-solver with bias for action. Adaptable and resilient in fast-changing environments. Customer-centric approach to digital experience design. Passion for innovation and continuous learning. Strong focus on operational excellence and efficiency. What's In It For You
- Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. - Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. - Career Development and Growth: By fostering a culture of continuous learning and skill
This executive leadership position will drive the transformation and execution of our digital marketing technology, analytics capabilities, and the creative design studio. Reporting directly to the Chief Marketing Officer (CMO), the role will oversee a team of 175+ professionals globally to deliver exceptional digital experiences, as well as non-digital creative experiences that drive business growth, customer engagement, and world-class operational excellence through automation, data-driven decision making, and strategic prioritization. This is a new role that combines strategic leadership in marketing, digital marketing innovation, and creative design excellence to drive organizational success and brand growth. Top priorities for this role include: Building a streamlined, integrated team across digital, analytics, and design that maximizes the use of technology, AI, data, and automation to meet our business needs. Defining the vision and implementing AI and new technologies across the team. Transforming and bringing best in class practices, and knowledge in tech, data and analytics to the team, and driving the use of AI across the team. Key near-term successes of this role include defining future state technology and organization, identification of top priorities and plan to implement key priorities. About The Role
As Head Of Digital Marketing, Analytics And Marketing Technology, you will be responsible for: Strategic Leadership Develop and execute a comprehensive digital and technology strategy aligned with Thomson Reuters' business objectives and brand vision. Drive digital marketing transformation initiatives across the organization, fostering innovation and adoption of emerging technologies. Collaborate with cross-functional leadership teams to ensure digital, analytic, and technology initiatives support broader business goals. Serve as a key member of the marketing leadership team, contributing to overall marketing strategy and business planning. Establish clear priorities and focus areas to maximize impact and resource utilization across all digital initiatives. Digital Marketing & Channel Management Lead all digital marketing channels including website, paid search, SEO, display advertising, and paid social media. Oversee website strategy, user experience, content management, and optimization to drive engagement and conversion. Develop and implement digital media strategies that effectively reach B2B target audiences and drive measurable results. Establish best practices for digital campaign execution, measurement, and optimization. Enhance audience targeting capabilities through advanced segmentation and personalization strategies. Marketing Technology & Innovation Evolve a world-class marketing technology ecosystem that drives efficiency through automation and reduces manual processes. Implement intelligent workflow solutions that streamline operations and improve team productivity. Own the enterprise marketing technology stack, ensuring integration, optimization, and adoption across the organization. Identify and implement new digital creative technologies to enhance brand storytelling and customer engagement. Drive innovation in marketing technology capabilities to improve marketing effectiveness, efficiency, and personalization. Establish governance frameworks for marketing technology selection, implementation, and utilization. Analytics & Data Management Lead marketing analytics and advanced analytics teams to derive actionable insights that directly support business objectives for customer, marketing, and digital analytics. Develop comprehensive measurement frameworks to evaluate marketing performance and ROI. Create robust reporting systems that connect marketing activities to business outcomes. Design and implement sophisticated data strategies that enhance customer understanding and targeting capabilities. Champion a data-driven culture across the marketing organization, enabling informed decision-making. Leverage predictive analytics to identify opportunities and optimize marketing investments. Design Leadership Provide strategic direction for the design function, linking design with brand strategy, technology, and on-going brand transformation. Foster collaboration between design and digital teams to create cohesive, compelling customer experiences. Oversee the development of design systems that enable consistent brand expression across channels. Drive design innovation that differentiates Thomson Reuters in the marketplace, and enables our creative talent to use best in class technology. Ensure design excellence through talent development, process optimization, and quality standards, and commitment to accessibility standards. Integrate design thinking with data insights to create more effective customer experiences. Team Leadership & Development Visionary leadership, foster a culture of innovation, collaboration, and continuous improvement. Develop talent through coaching, mentoring, and professional development opportunities. Manage resource allocation and budget to maximize impact and efficiency. Implement effective prioritization frameworks that align team efforts with strategic business objectives. Innovation And Continuous Improvement Stay updated with the latest marketing trends, technologies, and best practices across operations, digital, and design. Implement continuous improvement processes to enhance marketing efficiency and effectiveness. Deliver effective change management for new marketing processes and technologies. About You
To be considered for the Head Of Digital Marketing, Analytics And Marketing Technology, you will have: 15+ years of progressive experience in digital marketing, technology, and analytics leadership roles. Proven track record of leading digital transformation initiatives in B2B SaaS environments. Extensive experience managing websites, paid media channels, and marketing technology platforms. Demonstrated expertise in leveraging data and analytics to drive business results. Experience building automated marketing systems that reduce manual effort and improve efficiency. Success in developing and implementing sophisticated audience targeting and data strategies. Experience leading large, diverse teams across multiple functions. B2B SaaS marketing experience is essential, with preference for experience in information services, professional services, or technology sectors. Deep understanding of digital marketing channels, technologies, and best practices. Strong knowledge of marketing technology platforms, integration approaches, and vendor management. Expertise in data analytics, AI/ML technologies, measurement frameworks, performance optimization. Strategic thinking with ability to translate vision into actionable plans. Excellent prioritization skills with ability to focus resources on highest-impact initiatives. Advanced knowledge of marketing automation systems and workflow optimization. Expertise in developing data-driven targeting strategies for B2B audiences. Excellent communication and presentation skills with ability to influence at all levels. Financial acumen with experience managing significant budgets. Change management expertise with ability to drive organizational transformation. Education Bachelor's degree in marketing, Business Administration, Communications, or related field required, master's degree (MBA or Marketing) preferred. Professional certifications in marketing, digital marketing, or project management are valuable. Personal Attributes Visionary leader with an entrepreneurial mindset. Collaborative partner who builds strong relationships across the organization. Creative problem-solver with bias for action. Adaptable and resilient in fast-changing environments. Customer-centric approach to digital experience design. Passion for innovation and continuous learning. Strong focus on operational excellence and efficiency. What's In It For You
- Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. - Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. - Career Development and Growth: By fostering a culture of continuous learning and skill