Vice President of Marketing Insights

Vice President of Marketing Insights About the Company Join a renowned digital consumer brand that is transforming the landscape of consumer services. About the Role We are looking for a dynamic Vice President of Marketing Insights to lead our marketing analytics efforts and drive strategic insights to enhance high-volume, multi-channel acquisition campaigns. In this critical position, you will be responsible for developing and executing a comprehensive marketing analytics strategy, overseeing a talented analytics team, and setting benchmarks for attribution, media mix modeling, and lead scoring. Key Responsibilities: Own the end-to-end marketing analytics roadmap. Build and maintain robust forecasting and performance dashboards. Enhance our analytics infrastructure and promote a culture of data-driven marketing across the organization. Collaborate with senior leadership to influence strategic decisions through compelling data storytelling and experimentation. Lead initiatives on attribution, A/B testing, predictive modeling, and deep campaign analysis. We are seeking candidates with a minimum of 10 years of experience in marketing analytics, including at least 3 years in senior or executive roles. A successful candidate will demonstrate a proven ability to influence C-suite and non-technical stakeholders, alongside expertise in SQL, dashboard creation, ETL pipelines, and analytics automation. Familiarity with web analytics platforms and advanced Excel modeling is also desired. If you thrive in high-volume data environments and are excited about driving analytics strategy at a leading consumer brand, we want to hear from you! Travel Percent Less than 10% Functions Marketing