Senior Marketing Manager

Marketing Manager (must be located in Minnesota) Who We Are OfferingTree is an all-in-one business management platform designed specifically for fitness and wellness studio owners. We help yoga, pilates, and boutique fitness studios streamline their operations by combining scheduling, payments, website management, client communication, and marketing automation into one comprehensive solution. Our mission is to give studio owners the freedom to focus on what they love most – serving their community and teaching – while we handle the technology that keeps their business running smoothly. We're trusted by hundreds of studio owners who value simplicity, affordability, and genuine customer support over complex, expensive alternatives. Who We're Looking For OfferingTree is seeking a Marketing Manager to own and execute our marketing strategy as we scale our impact in the fitness and wellness industry. This role is perfect for a marketing generalist who thrives in a collaborative, customer-centric environment and understands the unique challenges faced by small business owners. Our ideal candidate combines strategic thinking with hands-on execution and has experience marketing to B2B audiences that act more like consumers (think yoga studio owners or pilates studio owners). You'll leverage customer insights to create messaging that resonates with studio owners at every stage of their journey. We're looking for someone who can balance data-driven decision making with the authentic, community-focused approach that defines our brand. If you're passionate about supporting small businesses and have the marketing chops to help us reach more studio owners who need our solution, we'd love to hear from you. Primary Responsibilities Develop marketing programs and campaigns that generate qualified leads and drive trial signups Create and optimize landing pages for conversion rate improvement Build and manage email nurture sequences for various customer segments Create blog posts and educational resources that speak to studio owners’ specific challenges and aspirations across their business lifecycle Develop product marketing collateral and messaging around new product releases Oversee social media presence and community engagement Create customer success stories, case studies, and testimonials Plan and execute webinars Manage email lists and automation workflows Oversee and maintain a comprehensive marketing content calendar Develop and optimize our presence in key discovery channels, including Facebook groups, Reddit communities, and industry forums Analyze campaign and program performance and provide actionable insights Leverage reporting platforms like Amplitude and GA4 to inform decision-making Qualifications Required Experience 5+ years of experience in B2B SaaS marketing, preferably with experience marketing to small service businesses or SMB markets Proven track record of executing successful marketing campaigns across multiple channels (paid search, social media, email, etc.) Strong content creation and copywriting skills with portfolio examples demonstrating clear, compelling messaging Experience with marketing software and marketing ops processes (Active Campaign, HubSpot, Wordpress, GA4, Amplitude, Notion tools) Demonstrated ability to analyze campaign performance and make data-driven optimization decisions Preferred Qualifications Experience marketing to service-based businesses, particularly in fitness, wellness, or hospitality industries Background working with bootstrapped or early-stage efficiently-growing SaaS companies Familiarity with product-led growth strategies and trial-to-paid conversion optimization Experience with content marketing, demand generation, and product marketing initiatives Understanding of small business challenges and decision-making processes Personal Attributes Exceptional written and verbal communication skills with ability to adapt tone for different audiences Self-starter mentality with ability to prioritize and execute independently Analytical mindset balanced with creative problem-solving abilities Organized in their day-to-day-operations and able to manage their responsibilities Exceptionally detail-oriented and comfortable in scenarios where there are lots of details to coordinate Genuine interest in supporting small business owners and understanding their challenges Why OfferingTree? At OfferingTree, marketing isn't about aggressive growth tactics or pushy sales approaches. Our customers choose us because we genuinely solve their problems and support their success. You'll have the opportunity to: Work directly with real customer insights and feedback to inform every marketing decision Build authentic relationships within a passionate, supportive community of entrepreneurs See the direct impact of your work on small business owners' success and quality of life Collaborate with a team that values sustainable growth, customer happiness, and work-life balance $110 - $125K salary range Comprehensive health, dental, and vision insurance Flexible PTO and remote work options Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at OfferingTree by 2x Get notified about new Marketing Manager jobs in

St Paul, MN . Greater Minneapolis-St. Paul Area 3 weeks ago Minneapolis, MN $106,800.00-$178,100.00 2 weeks ago Greater Minneapolis-St. Paul Area 1 week ago Minneapolis, MN $100,000.00-$130,000.00 2 weeks ago Associate Brand Manager (Leadership Development Program) - Minneapolis, MN

Minneapolis, MN $91,900.00-$153,300.00 2 weeks ago Sr. Brand Manager, Pet - Minneapolis, MN

Minneapolis, MN $124,200.00-$207,100.00 2 weeks ago Greater Minneapolis-St. Paul Area $35.00-$39.00 1 month ago Audience Development Manager, Twin Cities

St Paul, MN $65,000.00-$80,000.00 2 weeks ago St Louis Park, MN $105,000.00-$195,000.00 1 week ago Audience Development Manager, Twin Cities

Minneapolis, MN $65,000.00-$80,000.00 2 weeks ago Senior Manager, Influencer Marketing - Aveda & Bumble and bumble

Senior Marketing Manager - Brand & Product

Minneapolis, MN $80,336.00-$140,851.00 1 day ago Manager, Global & NA Social Media - Aveda

Minneapolis, MN $115,000.00-$130,000.00 1 month ago Director of Growth Marketing, Direct-to-Consumer

Minneapolis, MN $194,000.00-$344,200.00 2 weeks ago Minneapolis, MN $115,000.00-$125,000.00 1 month ago Greater Minneapolis-St. Paul Area 3 weeks ago Eagan, MN $99,400.00-$184,600.00 3 days ago Maple Grove, MN $100,000.00-$120,000.00 3 weeks ago Minneapolis, MN $55,000.00-$70,000.00 2 months ago Minneapolis, MN $130,000.00-$165,000.00 3 days ago Director, eCommerce (Minneapolis, MN Preferred; US Remote Eligible)

Minneapolis, MN $203,500.00-$305,500.00 2 weeks ago Minneapolis, MN $50,000.00-$75,000.00 4 months ago Community Marketing & Engagement Manager

St Louis Park, MN $89,300.00-$165,800.00 1 week ago St Paul, MN $104,700.00-$157,100.00 1 day ago Minneapolis, MN $142,000.00-$225,000.00 1 week ago Greater Minneapolis-St. Paul Area 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr