WonderFold Corporation
Digital Marketing Manager
WonderFold Corporation, Baldwin Park, California, United States, 91706
1 week ago Be among the first 25 applicants
The Digital Marketing Manager is responsible for developing and executing WonderFold's social media strategies to increase online presence, engage and grow our audiences, and drive measurable results that support our marketing goals. This role involves managing social media channels for our portfolio of products while leading the creation of compelling content, analyzing performance metrics, and collaborating with cross-functional teams. The ideal candidate is creative, data-driven, and passionate about building vibrant online communities across platforms such as Facebook, Instagram, TikTok, LinkedIn, and others. They should also have experience in a leadership capacity, including leading or mentoring others on the team to ensure alignment, growth, and execution of strategic objectives.
Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered.
Responsibilities
Social Media Strategy
Define and lead the overall social media strategy for WonderFold across all platforms. Translate brand priorities and campaigns into engaging social media moments that drive awareness, engagement, and advocacy. Develop social-first approaches to storytelling, product launches, brand collaborations, events, and key cultural moments.
Channel Management
Manage and support the execution of day-to-day posting and content management across all owned social channels, including Instagram, TikTok, Facebook and LinkedIn. Stay ahead of platform changes, trends, and tools; proactively recommending updates to strategy and content formats.
Community Growth & Engagement
Build and strengthen online through active engagement, thoughtful conversation, and timely responses.
Content Development (organic and paid)
Work closely with internal creative teams, in house content creator and external collaborators to concept and brief social-first content. Lead planning and execution of evergreen and campaign-based social content calendars. Manage organic and paid social media campaigns working in collaboration with cross-functional marketing teams and/or agencies, executing content, defining audiences and ensuring goals are met. Oversee blog content development and execution strategy
Influencer + Partner Relations
Identify, vet, and manage relationships with creators, influencers, and brand partners to amplify reach and credibility. Ensure proper briefing, alignment, and performance tracking of all influencer and partner collaborations.
Performance + Reporting
Monitor and analyze performance across platforms using social tools and native analytics. Regularly share insights, trends, and recommendations to internal teams and stakeholders. Track KPIs including engagement, reach, follower growth, video performance, and community sentiment.
Cross-Functional Integration
Collaborate across departments including marketing, media buyer, creative, events, e-commerce, and retail to ensure consistent brand expression and messaging across all touchpoints. Support event coverage and product launches with social amplification strategies.
Qualifications: Bachelor's degree in Marketing preferred
4+ years of experience managing social media channels for brands or organizations. Strong understanding of social media platforms, algorithms, tools, and best practices. Proven ability to create engaging content that drives audience growth and engagement. Experience with basic social media advertising management and analytics tools (e.g., Google Analytics, Facebook Business Manager). Excellent written and verbal communication skills, with strong attention to detail. Creative mindset with the ability to think strategically and execute tactically. Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously. Knowledge of paid social advertising and campaign management is a plus. Experience in an agency or multi-brand environment. Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales IndustriesRetail Referrals increase your chances of interviewing at WonderFold by 2x Get notified about new Digital Marketing Manager jobs in
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Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered.
Responsibilities
Social Media Strategy
Define and lead the overall social media strategy for WonderFold across all platforms. Translate brand priorities and campaigns into engaging social media moments that drive awareness, engagement, and advocacy. Develop social-first approaches to storytelling, product launches, brand collaborations, events, and key cultural moments.
Channel Management
Manage and support the execution of day-to-day posting and content management across all owned social channels, including Instagram, TikTok, Facebook and LinkedIn. Stay ahead of platform changes, trends, and tools; proactively recommending updates to strategy and content formats.
Community Growth & Engagement
Build and strengthen online through active engagement, thoughtful conversation, and timely responses.
Content Development (organic and paid)
Work closely with internal creative teams, in house content creator and external collaborators to concept and brief social-first content. Lead planning and execution of evergreen and campaign-based social content calendars. Manage organic and paid social media campaigns working in collaboration with cross-functional marketing teams and/or agencies, executing content, defining audiences and ensuring goals are met. Oversee blog content development and execution strategy
Influencer + Partner Relations
Identify, vet, and manage relationships with creators, influencers, and brand partners to amplify reach and credibility. Ensure proper briefing, alignment, and performance tracking of all influencer and partner collaborations.
Performance + Reporting
Monitor and analyze performance across platforms using social tools and native analytics. Regularly share insights, trends, and recommendations to internal teams and stakeholders. Track KPIs including engagement, reach, follower growth, video performance, and community sentiment.
Cross-Functional Integration
Collaborate across departments including marketing, media buyer, creative, events, e-commerce, and retail to ensure consistent brand expression and messaging across all touchpoints. Support event coverage and product launches with social amplification strategies.
Qualifications: Bachelor's degree in Marketing preferred
4+ years of experience managing social media channels for brands or organizations. Strong understanding of social media platforms, algorithms, tools, and best practices. Proven ability to create engaging content that drives audience growth and engagement. Experience with basic social media advertising management and analytics tools (e.g., Google Analytics, Facebook Business Manager). Excellent written and verbal communication skills, with strong attention to detail. Creative mindset with the ability to think strategically and execute tactically. Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously. Knowledge of paid social advertising and campaign management is a plus. Experience in an agency or multi-brand environment. Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales IndustriesRetail Referrals increase your chances of interviewing at WonderFold by 2x Get notified about new Digital Marketing Manager jobs in
Baldwin Park, CA . Culver City, CA $175,000.00-$215,000.00 1 day ago Marketing, Senior Manager - Disney Music Group Burbank, CA $107,300.00-$138,800.00 2 weeks ago Los Angeles, CA $100,000.00-$120,000.00 20 hours ago Anaheim, CA $157,411.00-$181,384.00 17 hours ago Director of Marketing and Communications Los Angeles, CA $100,000.00-$140,000.00 3 weeks ago Los Angeles, CA $145,000.00-$160,000.00 1 month ago Director of Marketing and Communications Los Angeles Metropolitan Area $100,000.00-$140,000.00 3 weeks ago Director, Retail + International Marketing Los Angeles, CA $160,000.00-$175,000.00 2 weeks ago Beverly Hills, CA $140,000.00-$160,000.00 1 week ago Director of Marketing Operations | Luxury Lifestyle BrandDirector of Marketing and Communications Los Angeles, CA $140,000.00-$155,000.00 1 month ago Los Angeles, CA $239,200.00-$266,000.00 2 weeks ago Culver City, CA $115,000.00-$130,000.00 2 weeks ago Fractional CMO – Strategic Growth Leader (Wellness / CPG / Beauty E-Commerce Brands)Executive Director, Marketing & Communications Los Angeles, CA $150,000.00-$190,000.00 1 month ago Director, Marketing Creative Direction - Unpublished R&D Product Beverly Hills, CA $100,000.00-$125,000.00 1 week ago Los Angeles, CA $120,000.00-$130,000.00 4 weeks ago Culver City, CA $108,400.00-$185,000.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr