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Nobilis Group Inc

Digital Marketing Specialist

Nobilis Group Inc, Irving, Texas, United States, 75084

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This range is provided by Nobilis Group, Inc.. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. Base pay range

$65,000.00/yr - $75,000.00/yr Direct message the job poster from Nobilis Group, Inc. Please note: Candidates MUST be located in DFW Digital Marketing Specialist Nobilis Group, a leading provider of vehicle protection programs and services to the automotive, RV, powersports and marine markets, is seeking a Digital Marketing Specialist to lead the Companys online initiatives. For more than 30 years Nobilis has been an innovator and leader in protecting and restoring excellence to motor vehicles through our product administration, chemical manufacturing, repair services fulfillment and catastrophic services capabilities. We operate by our core values of Relationships for Life, Team Spirit and Driven to Excellence and consider these key traits of critical importance in our hiring process. The ideal candidate will not only meet the qualifications for the job, but also fit the culture, which is centered on delivering superior protection products backed by a customer experience that results in high consumer satisfaction. The Digital Marketing Specialist will assist in the planning, execution and optimization of our online marketing efforts to support our various lines of business in the B2B2C environment. The ideal candidate will have a passion for all things marketing and technology and be well-versed in the concepts and practices of digital marketing to build brand awareness, increase client engagement and inform and convert prospects to active clients. This position is based at the Companys headquarters in the heart of Las Colinas in Irving, Texas. Responsibilities Assist in the formulation of strategies to build a lasting digital connection with our distribution partners and their customers Plan, build and implement digital marketing campaigns across multiple channels and platforms to increase Company and brand awareness Manage multiple Company websites using a custom CMS in WordPress ensuring accuracy of the sites and timely and relevant content updates Design and build campaign website landing pages to support marketing initiatives Measure performance of digital marketing efforts using a variety of web analytics tools and make adjustments to increase success and conversion rates Plan, execute and monitor the ongoing company presence on social media (LinkedIN, Facebook and Vimeo) Research, recommend and implement a social media management tool for the Companys online accounts Design, implement, track and report on email campaigns Engage in Company initiatives to develop and implement client-facing portals to ensure a seamless customer experience; Includes market research of client needs, competitive analysis of similar portals, design of wireframes and creation of layout designs Collaborate with internal designers and content marketer to improve user experience with the Companys digital properties Research and remain current on online marketing trends, technologies and tactics as the subject matter expert for the Company; Recommend strategies to ensure the relevance of Company online assets Engage with client accounts to assess methods for increasing B2C messaging for vehicle protection programs through their online properties, as needed Serve as the technical resource to the Marketing team for current platforms and new technologies to support marketing initiatives Qualifications Bachelors degree in marketing, strategic communications, advertising, graphic design, computer science or related field 5-7 years professional experience in a digital marketing, web design or related marketing capacity Strong ability to understand business and customer needs, customer and/or user experience management, and technology capabilities Deep understanding of integrated marketing and communications, including marketing strategy, campaign development, design and execution, and content marketing and digital marketing Proficiency in WordPress and experience with Divi, HTML, Java, CSS and Content Management Systems Knowledge of and experience in SEO, Google Analytics or similar tool, organic search, PPC and paid social advertising Working knowledge of MS SharePoint for intranet use plus Power Automate for internal site administration Functional skills in Adobe Creative Cloud, including InDesign, Illustrator, Photoshop, Premiere Pro and Acrobat Intermediate Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts Experience with Constant Contact, MailChimp or similar email campaign management programs Experience with web forms creation (e.g., Formstack, Ninja Forms, etc) Experience using Hootsuite or similar social media platform management tool Innovative, results-oriented, self-starter capable of coordinating numerous projects simultaneously to meet deadlines Strong collaboration, written and verbal communications, interpersonal and analytical skills Highly organized with an attention to detail Ability to work independently or collaboratively with team members, executives and other departments, vendors and clients Experience with B2B2C marketing beneficial, but not required Agency experience is a plus Pay range and compensation package Competitive salary, commensurate with work experience and skillset Full medical, dental and vision benefit options, including High-Deductible Health Plan and PPO HSA and FSA programs Paid Life and AD&D insurance 401(k) and Roth 401(k) with matching employer contributions Onsite fitness center and company-sponsored wellness initiatives Seniority level

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Associate Employment type

Employment type

Full-time Job function

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Marketing, Research, and Design Industries

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