Vice President of Marketing Strategy
About the Company
A respected biotechnology (BioTech) company that is at the forefront of developing innovative treatments.
Industry
Biotechnology
Type
Privately Held
About the Role
The Company is on the lookout for a dynamic Vice President of Marketing Strategy to spearhead its commercial strategy. This is a high-impact leadership position focused on shaping brand strategy, market development, product positioning, and commercial launch planning. Ideal for a seasoned marketing professional with robust experience in specialty pharmaceuticals, especially in pre-launch and launch environments.
Key responsibilities include:
- Leading the development of comprehensive marketing strategies
- Creating effective brand positioning and multi-channel campaigns
- Translating complex scientific and clinical data into engaging marketing content
- Driving cross-functional launch readiness and building commercial infrastructure
- Collaborating with sales leadership to define go-to-market strategies
Applicants should possess a solid track record in marketing within the pharmaceutical or healthcare industry, particularly with specialty products. The ideal candidate will have significant experience in pre-launch and launch scenarios, as well as a thorough understanding of regulatory and compliance aspects of pharmaceutical marketing.
The role requires strong leadership skills, enabling the recruitment, management, and mentoring of a high-performing marketing and commercial operations team. The candidate must excel in fostering a collaborative and high-integrity culture, working effectively in a cross-functional, team-oriented environment. A strategic mindset and the ability to develop and execute integrated marketing strategies are essential for success in this executive position.
Hiring Manager Title
CCO
Travel Percent
Less than 10%
Functions
- Marketing