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Freddie Mac

Marketing Operations & Automation Specialist

Freddie Mac, Dallas, Texas, United States, 75215

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Employer Industry: Digital Cloud Solutions in Healthcare

Why consider this job opportunity: - Salary up to $80,000 annually - Total compensation package may include annual performance bonus and enhanced time-off benefits - Opportunity for career advancement and growth within the organization - Work in a hybrid environment with locations in Los Angeles, Las Vegas, or Dallas - Supportive and collaborative work environment with a focus on innovation - Chance to make a significant impact on healthcare through data transformation

What to Expect (Job Responsibilities): - Support key stakeholders in executing marketing campaigns across multiple channels, ensuring alignment with organizational goals - Analyze campaign and funnel performance data to provide actionable insights to Sales and Marketing leadership - Develop and maintain segmented lists based on behavioral, firmographic, and engagement criteria - Conduct thorough testing of assets, automations, and data flows before campaign launches - Monitor and maintain data quality to ensure accuracy in reporting and lead/account segmentation

What is Required (Qualifications): - Minimum of 2 years of experience in a similar role, preferably in a B2B marketing environment - Minimum of 2 years of experience in marketing operations, campaign management, or email marketing - Minimum of 2 years of experience in analytics reporting (Salesforce Analytics, Google Analytics, Google Looker Studio) - Hands-on experience with Pardot or similar marketing automation platforms - Proficient in HTML and CSS programming languages

How to Stand Out (Preferred Qualifications): - Experience with APIs and marketing technology integrations - Knowledge of email deliverability and compliance best practices - Familiarity with ABM strategies and experience supporting ABM campaigns - Certifications in Pardot, Salesforce, or related platforms

#DigitalCloudSolutions #MarketingOperations #HealthcareInnovation #CareerOpportunity #HybridWork

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