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Measurabl

Marketing Manager

Measurabl, Columbia, Maryland, United States, 21046

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Location

U.S. Hybrid/Remote Employment Type

Full time Department

Parspec US About Parspec Founded in 2021, Parspec is revolutionizing the materials supply chain for the $15 trillion USD construction industry by digitizing and organizing the industry's product data. Our proprietary AI technology maintains a current and comprehensive catalogue of millions of products, enabling our customers to identify products that best meet their needs–instantly. Trusted by top designers, builders, distributors, manufacturers, and sales agents, and backed by leading venture investors, Parspec is paving the way for a more innovative, connected, and sustainable future in construction. Join us in building transformative technology that reshapes one of the world’s oldest and largest industries. The Opportunity We are seeking a

Marketing Manager

who thrives at the intersection of storytelling, go-to-market strategy, and content execution. Reporting to the Head of Marketing, you will

own Parspec’s product marketing and content function , leading key product launch campaigns, driving messaging and positioning, and producing high-impact content that fuels pipeline growth and sales enablement. You’ll be responsible for setting the content cadence across channels (web, email, social, paid, etc.) and supporting sales with collateral tailored to specific personas, accounts, and use cases. This role requires strategic thinking, cross-functional collaboration, and exceptional writing and communication skills. Responsibilities Content Marketing Ownership Develop and manage a content calendar across key channels (blog, LinkedIn, newsletters, campaigns, etc.)

Write and oversee production of blog posts, whitepapers, case studies, webinars, videos, and sales collateral

Collaborate with internal SMEs, designers, and contractors to produce high-quality content that resonates with our audience

Product Marketing Own and evolve product positioning, messaging, and value propositions in partnership with Product and Sales

Plan and execute go-to-market strategies for new product features and capabilities

Develop launch materials including pitch decks, solution one-pagers, email copy, FAQs, and internal documentation

Conduct competitive and market research to inform messaging, roadmap, and campaign strategy

Partner with PR resources to launch content to media or influencers

Sales Enablement Partner with Sales to develop tailored decks, battle cards, and ROI/value calculators

Customize collateral for top-priority accounts and market segments

Equip the sales team with tools and training to improve adoption of messaging and collateral

Mandatory Qualifications 6–8 years of experience in product marketing, content marketing, or a related B2B SaaS marketing role

Experience developing go-to-market strategies and content for technical or enterprise software products

Experience developing 1:1 and 1:few ABM programs and content for enterprise customers

Outstanding written and verbal communication skills—you can distill complex ideas into clear, compelling messages

Strong project management skills with the ability to drive multiple initiatives from concept to execution

Comfortable working cross-functionally across Product, Sales, and Customer Success

Preferred Experience Familiarity with the construction, manufacturing or industrial supply sectors

Early stage start-up experience

What We Offer Competitive salary and discretionary bonus, plus equity options

Unlimited PTO policy

Medical, dental, and vision coverage

Flexible hybrid work environment

Regular team offsites and a budget for professional development

Join Us and Lead the Transformation! At Parspec, we recognize that traditional job descriptions don’t always capture the full range of your unique abilities—and that’s perfectly okay. You may not meet every requirement, but if you bring a mix of experiences, fresh perspectives, and a passion that aligns with our mission, we want to hear from you! The Parspec team believes that varied backgrounds drive better outcomes and fuel innovation. We are a team of self-starters who lead from every seat. We think big, set a standard of excellence, and are committed to diversity and a discrimination-free workplace. We welcome applicants from all walks of life to join us and help shape the future of our industry.

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