Aptitude Health
Digital Marketing Coordinator US Remote
Aptitude Health, Atlanta, Georgia, United States, 30383
The Digital Marketing Coordinator reports to the Associate Director, Marketing, gaining hands-on experience across cutting-edge platforms and strategies while supporting our mission in the pharmaceutical marketing space. This is a unique opportunity to grow your skills in social media management, AI-powered marketing tools, website updates, and data-driven campaigns.
Job Summary
The Digital Marketing Coordinator reports to the Associate Director, Marketing, gaining hands-on experience across cutting-edge platforms and strategies while supporting our mission in the pharmaceutical marketing space. This is a unique opportunity to grow your skills in social media management, AI-powered marketing tools, website updates, and data-driven campaigns.
Job Duties and Responsibilities
Provide
proactive support in administering digital marketing systems
, ensuring databases and workflows function smoothly to meet business needs. Learn and implement in leveraging
AI marketing platforms
(e.g., VideoSora, AI Avatars) to support innovative sales and marketing initiatives. Have the ability to be a
Social Media Community Manager
, particularly focused on LinkedIn outreach strategies, to engage with potential leads, foster relationships, and support lead generation efforts on social media. Assist in the
scheduling and deployment of social media content
, email marketing campaigns, and other digital communications, following established strategies and brand guidelines. Support the
maintenance and enhancement of the company website
using WordPress, including modifications to existing pages and creation of template-based promotional content. Serve as a
liaison for digital data operations
, working alongside the Associate Director Marketing to ensure the integrity and accuracy of marketing data across platforms. Perform routine audits to ensure
data profile attributes
are accurately maintained, appended, and current across all systems. Assist in Compiling, formatting, and distributing
quarterly analytics reports
to key stakeholders, utilizing tools like PowerPoint and Excel for clear data visualization. Track, update, and manage ongoing tasks and deliverables within
project management software
, ensuring timely completion of assignments. Support
SEO initiatives
through keyword research, basic on-page SEO optimization, and ongoing monitoring of search performance metrics. Assist in developing and maintaining
content calendars
to ensure consistent, timely, and aligned messaging across digital platforms. Monitoring and reporting of
paid advertising campaigns
(PPC, social media ads), including A/B testing and performance analysis under the guidance of the Senior Marketer. Contribute to the
design and optimization of marketing automation workflows
, such as email nurturing sequences within Microsoft Dynamics or other automation platforms. Conduct
competitor research and market analysis
to provide data-driven insights that inform campaign strategies and tactics. Assist with
visual content creation
(e.g., social media graphics, infographics, video editing), ensuring alignment with brand standards, using tools such as Canva, Adobe Creative Suite, or video editing platforms. Coordinate and support
webinars and virtual events
, including audience engagement, promotion, technical setup, and post-event follow-up communications. Participate in
CRM data management projects
, ensuring data integrity and enhancing segmentation for targeted marketing initiatives. Assist in customer
journey mapping and persona refinement
, working collaboratively across teams to enhance marketing effectiveness. Demonstrate proficiency in
PowerPoint and Excel
to support data presentation, reporting, and campaign analysis. The above job description in no way states or implies these duties are the only duties performed by this employee. The incumbent is expected to perform other related duties necessary for the effective operation of the department and company. The Company reserves the right to change or alter any of the above duties and responsibilities according to the operational needs of the department and Company. Education, Experience, and Skills 3-5 years of demonstrated work experience in market research database administration, digital marketing, or similar Experience in business process design, implementation, and improvement Highly Proficient in MS Office – Excel, PowerPoint, Word Hands on experience with WordPress CMS and HTML Expertise in social media platform marketing – LinkedIn, X, Facebook (Hootsuite) Hands on experience with Microsoft Dynamics Sales and Marketing modules Proficiency in database management, email marketing systems, survey design and build Strong project management, verbal and written communications skills Ability to work in a fast-paced environment Collaborative workstyle; ability to work independently and in cross-functional teams Able to meet deadlines and establish clear priorities quickly Strong attention to detail Conditions of Employment: Verification of employment history, professional references, and education or training. Eligible Candidates must live in the US and be able to work in the US Working Conditions and Physical Effort: Work is normally performed in a typical interior/office work environment Travel may be required based on business needs (domestically and internationally) and attend virtual programs outside of working hours as needed. Aptitude Health is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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proactive support in administering digital marketing systems
, ensuring databases and workflows function smoothly to meet business needs. Learn and implement in leveraging
AI marketing platforms
(e.g., VideoSora, AI Avatars) to support innovative sales and marketing initiatives. Have the ability to be a
Social Media Community Manager
, particularly focused on LinkedIn outreach strategies, to engage with potential leads, foster relationships, and support lead generation efforts on social media. Assist in the
scheduling and deployment of social media content
, email marketing campaigns, and other digital communications, following established strategies and brand guidelines. Support the
maintenance and enhancement of the company website
using WordPress, including modifications to existing pages and creation of template-based promotional content. Serve as a
liaison for digital data operations
, working alongside the Associate Director Marketing to ensure the integrity and accuracy of marketing data across platforms. Perform routine audits to ensure
data profile attributes
are accurately maintained, appended, and current across all systems. Assist in Compiling, formatting, and distributing
quarterly analytics reports
to key stakeholders, utilizing tools like PowerPoint and Excel for clear data visualization. Track, update, and manage ongoing tasks and deliverables within
project management software
, ensuring timely completion of assignments. Support
SEO initiatives
through keyword research, basic on-page SEO optimization, and ongoing monitoring of search performance metrics. Assist in developing and maintaining
content calendars
to ensure consistent, timely, and aligned messaging across digital platforms. Monitoring and reporting of
paid advertising campaigns
(PPC, social media ads), including A/B testing and performance analysis under the guidance of the Senior Marketer. Contribute to the
design and optimization of marketing automation workflows
, such as email nurturing sequences within Microsoft Dynamics or other automation platforms. Conduct
competitor research and market analysis
to provide data-driven insights that inform campaign strategies and tactics. Assist with
visual content creation
(e.g., social media graphics, infographics, video editing), ensuring alignment with brand standards, using tools such as Canva, Adobe Creative Suite, or video editing platforms. Coordinate and support
webinars and virtual events
, including audience engagement, promotion, technical setup, and post-event follow-up communications. Participate in
CRM data management projects
, ensuring data integrity and enhancing segmentation for targeted marketing initiatives. Assist in customer
journey mapping and persona refinement
, working collaboratively across teams to enhance marketing effectiveness. Demonstrate proficiency in
PowerPoint and Excel
to support data presentation, reporting, and campaign analysis. The above job description in no way states or implies these duties are the only duties performed by this employee. The incumbent is expected to perform other related duties necessary for the effective operation of the department and company. The Company reserves the right to change or alter any of the above duties and responsibilities according to the operational needs of the department and Company. Education, Experience, and Skills 3-5 years of demonstrated work experience in market research database administration, digital marketing, or similar Experience in business process design, implementation, and improvement Highly Proficient in MS Office – Excel, PowerPoint, Word Hands on experience with WordPress CMS and HTML Expertise in social media platform marketing – LinkedIn, X, Facebook (Hootsuite) Hands on experience with Microsoft Dynamics Sales and Marketing modules Proficiency in database management, email marketing systems, survey design and build Strong project management, verbal and written communications skills Ability to work in a fast-paced environment Collaborative workstyle; ability to work independently and in cross-functional teams Able to meet deadlines and establish clear priorities quickly Strong attention to detail Conditions of Employment: Verification of employment history, professional references, and education or training. Eligible Candidates must live in the US and be able to work in the US Working Conditions and Physical Effort: Work is normally performed in a typical interior/office work environment Travel may be required based on business needs (domestically and internationally) and attend virtual programs outside of working hours as needed. Aptitude Health is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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