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Recruiting from Scratch

Head of Marketing

Recruiting from Scratch, San Francisco

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Who is Recruiting from Scratch:
Recruiting from Scratch is a talent firm that focuses on placing the best candidate for our clients. Our team is 100% remote and we work with teams across North America, South America, and Europe to help them hire.

Title of Role: Head of Marketing
Location: San Francisco, CA
Company Stage of Funding: Series A
Office Type: Onsite - 5 Days a Week
Salary: $165,000 - $225,000 base + contingent component + equity
Company Description
We are partnering with a fast-growing Series A AI fintech company that is transforming consumer underwriting for real estate and beyond. With over $20M in funding, $10M in annual recurring revenue, and projected growth of 150-200% this year, the company has already achieved strong product-market fit. Its AI-enabled platform automates application evaluation, fraud prevention, and risk assessment for mortgages and apartment rentals-reducing operational costs and improving accuracy for its clients.
The team is lean, high-performing, and ambitious, with a culture centered on hard work, low ego, and intellectual rigor. This role offers the opportunity to be the first marketing hire , building the marketing function from the ground up in a data-driven, high-growth environment.
What You Will Do
  • Build and execute a comprehensive marketing strategy to drive awareness and lead generation.
  • Develop a strong content creation engine-including thought leadership, case studies, blog posts, and social media campaigns.
  • Launch demand generation initiatives across paid, organic, event, and outbound channels.
  • Collaborate with the sales and product teams to craft compelling product positioning and messaging.
  • Establish performance metrics and use data to optimize campaigns for ROI.
  • Represent the brand at industry events, conferences, and key customer touchpoints.
  • Take full ownership of the marketing funnel-from ideation through execution and optimization.
Ideal Candidate Background
  • 5+ years of marketing experience, ideally in high-growth B2B SaaS startups.
  • Proven success as the first or second marketing hire in a scaling environment.
  • Strong background in content creation and strategy with exceptional writing and editing skills.
  • Experience building marketing campaigns from the ground up, including demand generation across multiple channels.
  • Ability to translate complex technical products into clear, compelling narratives.
  • Comfortable in a metrics-driven role focused on generating measurable pipeline growth.
  • Mission-oriented, highly intelligent, low ego, and willing to roll up your sleeves.
Preferred
  • Experience in fintech, regtech, AI, or related SaaS industries.
  • Background in marketing for financial infrastructure, payments, or lending technology.
  • Degree from a top-tier university.
Compensation and Benefits and Other Things
  • Base salary: $165,000 - $225,000
  • Contingent performance-based component tied to pipeline targets
  • Equity package (0.10% - 0.30%)
  • Opportunity to join a high-growth Series A company with significant upside potential
  • 100% in-office work at the San Francisco HQ-collaborative, high-energy environment
  • High visibility and direct impact as the first marketing hire shaping the company's growth trajectory