Who is Recruiting from Scratch:
Recruiting from Scratch is a talent firm that focuses on placing the best candidate for our clients. Our team is 100% remote and we work with teams across North America, South America, and Europe to help them hire.
Title of Role: Head of Marketing
Location: San Francisco, CA
Company Stage of Funding: Series A
Office Type: Onsite – 5 Days a Week
Salary: $165,000 – $225,000 base + contingent component + equity
Company Description
We are partnering with a fast-growing Series A AI fintech company that is transforming consumer underwriting for real estate and beyond. With over $20M in funding, $10M in annual recurring revenue, and projected growth of 150–200% this year, the company has already achieved strong product-market fit. Its AI-enabled platform automates application evaluation, fraud prevention, and risk assessment for mortgages and apartment rentals—reducing operational costs and improving accuracy for its clients.
The team is lean, high-performing, and ambitious, with a culture centered on hard work, low ego, and intellectual rigor. This role offers the opportunity to be the first marketing hire , building the marketing function from the ground up in a data-driven, high-growth environment.
What You Will Do
Build and execute a comprehensive marketing strategy to drive awareness and lead generation.
Develop a strong content creation engine—including thought leadership, case studies, blog posts, and social media campaigns.
Launch demand generation initiatives across paid, organic, event, and outbound channels.
Collaborate with the sales and product teams to craft compelling product positioning and messaging.
Establish performance metrics and use data to optimize campaigns for ROI.
Represent the brand at industry events, conferences, and key customer touchpoints.
Take full ownership of the marketing funnel—from ideation through execution and optimization.
Ideal Candidate Background
5+ years of marketing experience, ideally in high-growth B2B SaaS startups.
Proven success as the first or second marketing hire in a scaling environment.
Strong background in content creation and strategy with exceptional writing and editing skills.
Experience building marketing campaigns from the ground up, including demand generation across multiple channels.
Ability to translate complex technical products into clear, compelling narratives.
Comfortable in a metrics-driven role focused on generating measurable pipeline growth.
Mission-oriented, highly intelligent, low ego, and willing to roll up your sleeves.
Preferred
Experience in fintech, regtech, AI, or related SaaS industries.
Background in marketing for financial infrastructure, payments, or lending technology.
Degree from a top-tier university.
Compensation and Benefits and Other Things
Base salary: $165,000 – $225,000
Contingent performance-based component tied to pipeline targets
Equity package (0.10% – 0.30%)
Opportunity to join a high-growth Series A company with significant upside potential
100% in-office work at the San Francisco HQ—collaborative, high-energy environment
High visibility and direct impact as the first marketing hire shaping the company’s growth trajectory