Event and Sports Sales Manager
ORGANIZATION OVERVIEW
Yellowstone Teton Territory (YTT) is the official destination marketing organization for Eastern Idaho, representing Bonneville, Madison, Teton, Jefferson, Clark, and Fremont counties. Our mission is to promote this spectacular region as a premier destination for tourism, and to increase overnight stays.
POSITION SUMMARY
We are seeking a dynamic and results-driven Event and Sports Sales professional. This is a 12-month contract position with the potential for annual renewals up to 4 additional years. We hope to find a candidate who will thrive in the role and continue with us long-term.
This position will be responsible for attracting and securing new events, sporting events, business conferences, and conventions to the Yellowstone Teton Territory region. The successful candidate will serve as the primary liaison for event organizers, tournament directors, and corporate meeting planners, working to showcase our region's exceptional venues, accommodations, and natural attractions.
This position will report directly to YTT’s marketing director, but will work with several other invested partners throughout the region, including but not limited to the City of Idaho Falls, The Idaho Falls Auditorium District, and other partners working toward similar goals.
PRIMARY RESPONSIBILITIES
Event Development & Sales
Identify, pursue, and secure new sporting events, tournaments, conferences, and conventions for the six-county region
Develop and maintain a robust sales pipeline of potential events and meetings
Conduct site visits and familiarization tours for event organizers and decision makers
Prepare compelling proposals and presentations showcasing regional capabilities
Negotiate contracts and terms with event organizers
Relationship Management
Build and maintain relationships with national and regional sports organizations, event producers, and meeting planners
Attend industry trade shows, conferences, and networking events to generate leads
Collaborate with local venues, hotels, and service providers to ensure seamless event execution
Serve as primary point of contact for event organizers throughout the planning and execution process
Market Research & Strategy
Research and identify target markets and event opportunities
Analyze competitor destinations and develop competitive positioning strategies
Track industry trends and emerging opportunities in the events and sports tourism sectors
Help determine Marketing Strategy and budget for the Event Space.
Maintain comprehensive database of contacts, leads, and event calendar in the Simpleview CRM
Partnership & Collaboration
Work closely with local convention and visitors bureaus, chambers of commerce, and economic development organizations
Coordinate with venue operators, hotels, restaurants, and activity providers
Collaborate with transportation providers and local government entities as needed
Support existing events to ensure successful execution and potential growth
COMPENSATION PACKAGE
Base Salary: $60,000 - $65,000 annually
Performance Bonuses: Annual bonuses based on:
Number of events successfully booked
Total room nights generated
Other economic impact metrics
*Final compensation structure to be negotiated and determined upon final contract.
Professional Development: Support for industry conference attendance and continuing education.
Marketing Support: Support for marketing in the Event Space.
QUALIFICATIONS
Education & Experience
Bachelor's degree in Marketing, Business, Hospitality, Sports Management, or related field preferred
Minimum 3-5 years of experience in event sales, sports marketing, convention sales, or destination marketing
Knowledge of outdoor recreation trends and adventure sports market
Proven track record of meeting or exceeding sales goals and targets
Skills & Competencies
Established network of contacts in the event, sports, and meetings industry preferred
Strong presentation and proposal writing skills
Excellent verbal and written communication abilities
Proficiency in CRM systems, Simpleview preferred
Knowledge of event logistics and planning requirements
Personal Attributes
Self-motivated with strong entrepreneurial spirit
Excellent relationship-building and networking capabilities
Detail-oriented with strong organizational skills
While this is a remote position, candidate should reside in Eastern Idaho, and/or the ability to travel frequently within the Eastern Idaho region, and or tradeshows in other areas as needed.
Professional demeanor and appearance for client-facing activities
PROPOSAL REQUIREMENTS
Interested candidates or firms should submit the following:
Candidate Information
Comprehensive resume with relevant experience highlighted
Cover letter addressing specific qualifications for this role
Portfolio of successful events or meetings secured (with metrics where possible)
Three professional references from the events/meetings industry
Approach & Strategy
Proposed approach to identifying and pursuing new event opportunities
Strategy for building relationships within target market segments
Ideas for leveraging the region's unique assets and attractions
Metrics and KPIs for measuring success in the role
Additional Materials
Any relevant certifications or continuing education credentials
Examples of successful proposals, presentations, or marketing materials created
References from previous clients or event organizers worked with
EVALUATION CRITERIA
Proposals will be evaluated based on:
Relevant Experience (30%) - Demonstrated success in event sales and relationship building
Industry Connections (25%) - Established network and credibility in target markets
Strategic Approach (20%) - Quality and feasibility of proposed sales strategy
Communication Skills (15%) - Quality of written materials and presentation abilities
Cultural Fit (10%) - Alignment with organizational values and regional priorities
SUBMISSION DETAILS
Deadline
All proposals must be received by August 22, 2025 at 5:00 PM MST
Submission Method
Submit complete proposals electronically to:
Subject Line: "Event and Sports Sales Position - (Your Name)"
Contact Information
For questions regarding this RFP, please contact:
Kristi Baughman: YTT Marketing Consultant
SELECTION TIMELINE
RFP Release: August 8, 2025
Proposals Due: August 22, 2025