Logo
Wise Pirates

Marketing Automation Specialist

Wise Pirates, Allen

Save Job

Join to apply for the Marketing Automation Specialist role at Wise Pirates

Join to apply for the Marketing Automation Specialist role at Wise Pirates

Get AI-powered advice on this job and more exclusive features.

About Wise Pirates
Wise Pirates is a leading Digital, Tech, and AI Business Partner, operating in over 80 countries from Portugal. With a team of 100+ professionals, we are a Martech-independent agency at the forefront of innovation in Southern Europe. Our ambition is to lead an AI-first marketing ecosystem, blending human creativity with the power of artificial intelligence.

About Wise Pirates
Wise Pirates is a leading Digital, Tech, and AI Business Partner, operating in over 80 countries from Portugal. With a team of 100+ professionals, we are a Martech-independent agency at the forefront of innovation in Southern Europe. Our ambition is to lead an AI-first marketing ecosystem, blending human creativity with the power of artificial intelligence.
We are dynamic, forward-thinking, and driven by data, automation, and meaningful customer experiences.
The Role
We are looking for a Marketing Automation Specialist with solid experience in Salesforce Marketing Cloud (SFMC) , HubSpot or similar platforms, to join our Marketing Automation & CRM team.
This person will play a key role in designing, implementing, and optimizing automated customer journeys across channels, aligning with both marketing goals and business outcomes. The role demands strong project management skills, strategic thinking, and hands-on platform experience.
Key Responsibilities

  • Build, optimize, and manage automated customer journeys and lifecycle programs (Email, SMS, Push, Workflows).
  • Translate business needs into scalable marketing automation strategies.
  • Work with data from multiple sources (CRM, e-commerce, analytics, CDP) to drive segmentation and personalization.
  • Lead and manage projects from concept to execution across internal and external stakeholders.
  • Collaborate closely with marketing, data, sales, and tech teams to ensure a unified customer experience.
  • Monitor and analyze campaign performance, identifying opportunities for testing and optimization.
  • Contribute to the development of marketing automation frameworks and best practices.
  • Stay updated on marketing tech trends, automation tools, and privacy regulations.
What Were Looking For
  • Minimum 2 years of hands-on experience with Salesforce Marketing Cloud and/or HubSpot.
  • Experience in email marketing, workflows, lead scoring, lifecycle marketing, segmentation, and A/B testing.
  • Strategic mindset with strong analytical and business acumen.
  • Understanding of data flows and marketing automation logic (data extensions, attributes, APIs).
  • Project management skills and ability to handle multiple stakeholders.
  • Fluency in English and Portuguese.
Nice to Have
  • Salesforce or HubSpot certifications
  • Familiarity with other marketing automation tools (Mailchimp, Klaviyo, ActiveCampaign, etc.).
  • SQL, HTML/CSS or AMPScript knowledge.
What We Offer
  • A collaborative and innovative work culture.
  • Opportunity to work on exciting projects with top-tier national and international brands.
  • Real career growth and continuous learning.
  • Access to certifications and training.
  • A data-driven and creative environment where your ideas matter.
If you're passionate about data-driven marketing, love designing intelligent journeys, and want to shape the future of automation, we want to meet you.
Seniority level
  • Seniority level
    Entry level
Employment type
  • Employment type
    Full-time
Job function
  • Job function
    Information Technology
  • Industries
    Advertising Services

Referrals increase your chances of interviewing at Wise Pirates by 2x

Sign in to set job alerts for Marketing Automation Specialist roles.

Allen, TX $70,000.00-$80,000.00 1 month ago

Rockwall, TX $60,000.00-$65,000.00 1 week ago

Digital Marketing Specialist (SEO & PPC Focused)

Plano, TX $54,000.00-$74,500.00 1 month ago

Richardson, TX $55,000.00-$60,000.00 3 weeks ago

Analyst, Customer Marketing Operations (Email and Mobile Marketing)

Farmers Branch, TX $45,000.00-$55,000.00 3 weeks ago

Specialist, Digital Marketing SEO, Legal and Risk

Frisco, TX $56,000.00-$104,000.00 1 week ago

Specialist, Digital Marketing SEO, Tax, Audit, Trade

Frisco, TX $56,000.00-$104,000.00 1 week ago

Social Media & Digital Marketing Assistant
Digital Marketing Specialist (Dallas local candidates only)

Dallas, TX $60,000.00-$70,000.00 6 months ago

Email Marketing Specialist Salesforce Marketing Cloud - Hybrid

Dallas, TX $85,000.00-$115,000.00 3 days ago

Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr