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FRAME

Ecommerce Manager

FRAME, Culver City

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FRAME is a Californian fashion brand established in 2012 by Erik Torstensson and Jens Grede.

Born and raised in Los Angeles, FRAME embodies signature tailoring, luxury leather, and quality cashmere, ensuring a combination of timeless perspective on everyday chic outfitting through an effortless foundational denim wardrobe.

Since the brands inception, FRAME has brought Californian modernity with European influence through its renowned ready-to-wear collections, uncompromising quality, and coveted denim essentials.

Today, FRAME is recognized globally with 15 stores in North America, 2 stores in London, and 1 in China. FRAME is sold through its own retail stores and e-commerce as well as through leading department stores and boutiques worldwide.

Role Overview:

As the Ecommerce Manager you will lead the day-to-day planning, execution, and optimization of our digital storefront. Youll own the website calendar and merchandising strategy, ensuring timely product launches, engaging promotional experiences, and a seamless customer journey across all touchpoints. Youll collaborate cross-functionally with creative, marketing, and operations teams to align site execution with brand and business priorities. This role is both strategic and hands-on, requiring strong digital merchandising instincts, analytical acumen, and a passion for delivering an elevated customer experience.

Responsibilities:

  • Own the website calendar, managing timing and execution of product launches, homepage refreshes, promotions, and campaign landing pages.
  • Lead daily merchandising updates across the site and email, including product lists, category curation, and alignment with campaign priorities
  • Align with the retail team to ensure seamless VM experiences across both channels
  • Partner with performance marketing teams to optimize landing pages and on-site experiences for traffic from email, paid ads, and other channels.
  • Analyze and report on site performance metrics (daily, weekly, monthly), focusing on conversion, product detail page (PDP) engagement, on-site search trends, and sell-through rates.
  • Proactively identify opportunities for UX and conversion improvements through data and trend insights.
  • Manage relationships with third-party ecommerce vendors and platforms; evaluate and onboard new partners to support site functionality, performance, and innovation.
  • Own the QA process for site content and functionality, manage bug tracking, and coordinate with development or technical teams to ensure timely resolution of issues
  • Ensure consistent brand storytelling across product presentation, from PDPs to campaign hubs and promotional content.
  • Collaborate with creative and content teams to ensure product and campaign assets are properly integrated into the site experience

Skills & Qualifications:

  • 4+ years of experience in e-commerce, ideally for a DTC fashion or beauty brand.
  • Experience with Shopify Plus and strong understanding of Shopify ecosystem required
  • Strong understanding of site merchandising, campaign planning, and product launch workflows.
  • Highly analytical mindsetcomfortable using tools like Google Analytics, Shopify, and data dashboards to identify performance insights.
  • Detail-oriented with a keen eye for product presentation, sequencing, and user flow.
  • Collaborative team player who thrives in a fast-paced, cross-functional environment.
  • Strong project management and organizational skillsable to juggle competing priorities and deadlines.
  • Strong understanding of the FRAME customer and brand direction
Seniority level
  • Seniority level
    Not Applicable
Employment type
  • Employment type
    Full-time
Job function
  • Job function
    Marketing and Strategy/Planning
  • Industries
    Retail Apparel and Fashion

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