Xponential Fitness
Integrated Marketing & Strategy Manager
Xponential Fitness, Irvine, California, United States, 92713
Join to apply for the
Integrated Marketing & Strategy Manager
role at
Xponential Fitness Join to apply for the
Integrated Marketing & Strategy Manager
role at
Xponential Fitness This range is provided by Xponential Fitness. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$85,000.00/yr - $115,000.00/yr Direct message the job poster from Xponential Fitness Xponential Fitness, Inc. (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of six brands spanning across verticals including Pilates, barre, stretching, strength-training, metabolic health, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; BFT, a functional training and strength-based program; and Lindora, a provider of medically guided wellness and metabolic health solutions. Summary: The
Integrated Marketing & Strategy Manager
will lead the day-to-day planning and execution of marketing strategies across 1–3 brands in our portfolio. Reporting to the Director of Integrated Marketing & Strategy, this role plays a key part in translating brand goals into fully integrated marketing plans, driving brand growth, consumer engagement, and measurable impact across channels. You will collaborate closely with cross-functional teams—including creative, insights, content, and digital—while ensuring that all marketing initiatives are strategically aligned and consistently executed. Responsibilities: Develop and execute integrated marketing strategies for assigned brands, ensuring alignment with brand positioning, business objectives, and consumer insights. Create and manage annual marketing calendars, outlining key campaigns, product launches, seasonal moments, and go-to-market strategies. Translate brand strategy into actionable multi-channel marketing plans—including digital, social, experiential, PR, influencer, retail, and more. Collaborate with the Consumer Insights team to incorporate audience data, brand equity research, and trends into strategic planning. Own cross-functional project management of campaigns from briefing to execution, ensuring timely delivery and excellence in execution. Partner with internal teams (creative, e-commerce, digital, comms) and external agencies to develop and execute high-impact integrated marketing plans. Ensure brand storytelling is consistent and aligned across all consumer touchpoints. Track performance of marketing campaigns and initiatives; analyze results and optimize based on key KPIs (awareness, engagement, sales lift, etc.). Contribute to evolving brand positioning and messaging frameworks based on consumer and market dynamics. Support budget planning and manage allocated marketing budgets for assigned brands. Qualifications: Bachelor’s degree in Marketing, Business, Communications, or a related field. 5–7 years of experience in brand marketing or integrated marketing, preferably managing consumer-facing brands with unique identities. Strong understanding of the full marketing funnel and the strategic use of channel-specific tactics to drive awareness, engagement, conversion, and loyalty. Experience developing and managing multi-channel marketing plans. Strong understanding of brand strategy, consumer behavior, and marketing funnel dynamics. Excellent project management skills; highly organized and able to juggle multiple priorities and timelines. Ability to collaborate cross-functionally and manage stakeholder expectations with diplomacy and clarity. Strong verbal and written communication skills with a keen eye for brand voice and storytelling. Data-driven mindset with the ability to derive insights and make informed recommendations Salary range:
$85,000-$115,000 Fridays are WFH Medical, Dental and Vision benefits This role is eligible for a monthly cell phone allowance Empower is our 401k company. We offer Traditional and Roth 401k plans. Employer match is 4% and your 401k would be fully vested at the start of year 3 Complimentary corporate memberships to XPLUS and XPASS Discounts on retail brand merchandise- up to 30% off wholesale price On-site gym Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Strategy/Planning Industries Wellness and Fitness Services Referrals increase your chances of interviewing at Xponential Fitness by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Paid maternity leave Get notified when a new job is posted. Sign in to set job alerts for “Integrated Marketing Manager” roles.
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Integrated Marketing & Strategy Manager
role at
Xponential Fitness Join to apply for the
Integrated Marketing & Strategy Manager
role at
Xponential Fitness This range is provided by Xponential Fitness. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$85,000.00/yr - $115,000.00/yr Direct message the job poster from Xponential Fitness Xponential Fitness, Inc. (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of six brands spanning across verticals including Pilates, barre, stretching, strength-training, metabolic health, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; BFT, a functional training and strength-based program; and Lindora, a provider of medically guided wellness and metabolic health solutions. Summary: The
Integrated Marketing & Strategy Manager
will lead the day-to-day planning and execution of marketing strategies across 1–3 brands in our portfolio. Reporting to the Director of Integrated Marketing & Strategy, this role plays a key part in translating brand goals into fully integrated marketing plans, driving brand growth, consumer engagement, and measurable impact across channels. You will collaborate closely with cross-functional teams—including creative, insights, content, and digital—while ensuring that all marketing initiatives are strategically aligned and consistently executed. Responsibilities: Develop and execute integrated marketing strategies for assigned brands, ensuring alignment with brand positioning, business objectives, and consumer insights. Create and manage annual marketing calendars, outlining key campaigns, product launches, seasonal moments, and go-to-market strategies. Translate brand strategy into actionable multi-channel marketing plans—including digital, social, experiential, PR, influencer, retail, and more. Collaborate with the Consumer Insights team to incorporate audience data, brand equity research, and trends into strategic planning. Own cross-functional project management of campaigns from briefing to execution, ensuring timely delivery and excellence in execution. Partner with internal teams (creative, e-commerce, digital, comms) and external agencies to develop and execute high-impact integrated marketing plans. Ensure brand storytelling is consistent and aligned across all consumer touchpoints. Track performance of marketing campaigns and initiatives; analyze results and optimize based on key KPIs (awareness, engagement, sales lift, etc.). Contribute to evolving brand positioning and messaging frameworks based on consumer and market dynamics. Support budget planning and manage allocated marketing budgets for assigned brands. Qualifications: Bachelor’s degree in Marketing, Business, Communications, or a related field. 5–7 years of experience in brand marketing or integrated marketing, preferably managing consumer-facing brands with unique identities. Strong understanding of the full marketing funnel and the strategic use of channel-specific tactics to drive awareness, engagement, conversion, and loyalty. Experience developing and managing multi-channel marketing plans. Strong understanding of brand strategy, consumer behavior, and marketing funnel dynamics. Excellent project management skills; highly organized and able to juggle multiple priorities and timelines. Ability to collaborate cross-functionally and manage stakeholder expectations with diplomacy and clarity. Strong verbal and written communication skills with a keen eye for brand voice and storytelling. Data-driven mindset with the ability to derive insights and make informed recommendations Salary range:
$85,000-$115,000 Fridays are WFH Medical, Dental and Vision benefits This role is eligible for a monthly cell phone allowance Empower is our 401k company. We offer Traditional and Roth 401k plans. Employer match is 4% and your 401k would be fully vested at the start of year 3 Complimentary corporate memberships to XPLUS and XPASS Discounts on retail brand merchandise- up to 30% off wholesale price On-site gym Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Strategy/Planning Industries Wellness and Fitness Services Referrals increase your chances of interviewing at Xponential Fitness by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Paid maternity leave Get notified when a new job is posted. Sign in to set job alerts for “Integrated Marketing Manager” roles.
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