YCIS Silicon Valley Yew Chung International School of Silicon Valley 美国矽谷耀中国际学校
Head of Marketing and Communications
YCIS Silicon Valley Yew Chung International School of Silicon Valley 美国矽谷耀中国际学校, Mountain View, California, us, 94039
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Job Title: Head of Marketing and Communications
Program: Administration
Reports to: Co-Principals
FLSA Status: Exempt
Position Summary
The Head of Marketing and Communications is a leadership role responsible for advancing YCIS Silicon Valley’s visibility, reputation, and engagement among prospective families, current families, alumni, and the broader community. This position leads the strategic vision for the school’s brand, marketing, and communications, ensuring alignment with our bilingual, bicultural mission and growth objectives.
In partnership with the Senior Leadership Team, Head of Admissions, and other leaders, this role will develop data-informed strategies to increase awareness, strengthen community engagement, and support enrollment, retention, and philanthropic initiatives.
Duties and Responsibilities
Strategic Leadership
Develop and execute an annual and multi-year marketing and communications plan aligned with the school’s strategic priorities and enrollment goals. Ensure the YCIS brand is consistently represented in all communications, advertising, and outreach, reflecting our Mandarin-English bilingual and bicultural identity. Partner with Admissions, and Academic leaders to ensure marketing strategies support enrollment, retention, and community engagement. Use data analytics, market trends, and competitor analysis to guide marketing priorities and evaluate return on investment.
Communications and Brand Management
Oversee all internal and external communications, including newsletters, press releases, website content, social media, and crisis messaging. Coordinate messaging with senior leadership to ensure alignment with strategic goals. Ensure bilingual (Mandarin/English) communications where appropriate.
Digital and Media Strategy
Lead the school’s digital presence, including website, social media, SEO, and online advertising. Oversee photography, videography, and creative production, working with internal teams and vendors. Monitor and analyze performance metrics; recommend improvements.
Alumni and Community Engagement
Develop and manage alumni communications, programs, and events to foster lasting relationships. Maintain alumni database and use it to strengthen connections, networking, and potential philanthropic support. Collaborate with advancement and corporate/regional colleagues on broader alumni initiatives.
Operational Management
Manage relationships with vendors, agencies, and creative partners. Develop and monitor the marketing and communications budget. Maintain a digital asset library (photos, videos, templates, brand guidelines).
Education And Experience Requirements
Bachelor’s degree required; Master’s preferred in Marketing, Communications, Public Relations, or related field. 7+ years of experience in marketing/communications, preferably in an independent school or mission-driven organization. Demonstrated success in brand management, content creation, and integrated marketing campaigns. Strong data analysis skills, with ability to translate insights into actionable strategies. Excellent writing, editing, and public speaking skills. Proficiency in Mandarin and English is an asset and will enhance success in the role, but is not required.
Physical Requirements
Frequently walk, use hands to handle objects, and talk or hear. Often required to stand, sit, reach with hands and arms, stoop, kneel, crouch, bend, squat, or crawl. Ability to lift and carry up to 25 pounds. Specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Certificates, Licenses, Clearances, Testing and/or Bonding Required
This organization requires a successful candidate to provide employment eligibility and verification of a legal right to work in the United States in compliance with the Immigration Reform and Control Act.
Equal Opportunity Statement
Yew Chung International School is committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, color, national origin, creed, age, gender or disability or any other characteristic prohibited by state or local law. We are dedicated to providing a work environment where employees are treated with respect and dignity. Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
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Program: Administration
Reports to: Co-Principals
FLSA Status: Exempt
Position Summary
The Head of Marketing and Communications is a leadership role responsible for advancing YCIS Silicon Valley’s visibility, reputation, and engagement among prospective families, current families, alumni, and the broader community. This position leads the strategic vision for the school’s brand, marketing, and communications, ensuring alignment with our bilingual, bicultural mission and growth objectives.
In partnership with the Senior Leadership Team, Head of Admissions, and other leaders, this role will develop data-informed strategies to increase awareness, strengthen community engagement, and support enrollment, retention, and philanthropic initiatives.
Duties and Responsibilities
Strategic Leadership
Develop and execute an annual and multi-year marketing and communications plan aligned with the school’s strategic priorities and enrollment goals. Ensure the YCIS brand is consistently represented in all communications, advertising, and outreach, reflecting our Mandarin-English bilingual and bicultural identity. Partner with Admissions, and Academic leaders to ensure marketing strategies support enrollment, retention, and community engagement. Use data analytics, market trends, and competitor analysis to guide marketing priorities and evaluate return on investment.
Communications and Brand Management
Oversee all internal and external communications, including newsletters, press releases, website content, social media, and crisis messaging. Coordinate messaging with senior leadership to ensure alignment with strategic goals. Ensure bilingual (Mandarin/English) communications where appropriate.
Digital and Media Strategy
Lead the school’s digital presence, including website, social media, SEO, and online advertising. Oversee photography, videography, and creative production, working with internal teams and vendors. Monitor and analyze performance metrics; recommend improvements.
Alumni and Community Engagement
Develop and manage alumni communications, programs, and events to foster lasting relationships. Maintain alumni database and use it to strengthen connections, networking, and potential philanthropic support. Collaborate with advancement and corporate/regional colleagues on broader alumni initiatives.
Operational Management
Manage relationships with vendors, agencies, and creative partners. Develop and monitor the marketing and communications budget. Maintain a digital asset library (photos, videos, templates, brand guidelines).
Education And Experience Requirements
Bachelor’s degree required; Master’s preferred in Marketing, Communications, Public Relations, or related field. 7+ years of experience in marketing/communications, preferably in an independent school or mission-driven organization. Demonstrated success in brand management, content creation, and integrated marketing campaigns. Strong data analysis skills, with ability to translate insights into actionable strategies. Excellent writing, editing, and public speaking skills. Proficiency in Mandarin and English is an asset and will enhance success in the role, but is not required.
Physical Requirements
Frequently walk, use hands to handle objects, and talk or hear. Often required to stand, sit, reach with hands and arms, stoop, kneel, crouch, bend, squat, or crawl. Ability to lift and carry up to 25 pounds. Specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Certificates, Licenses, Clearances, Testing and/or Bonding Required
This organization requires a successful candidate to provide employment eligibility and verification of a legal right to work in the United States in compliance with the Immigration Reform and Control Act.
Equal Opportunity Statement
Yew Chung International School is committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, color, national origin, creed, age, gender or disability or any other characteristic prohibited by state or local law. We are dedicated to providing a work environment where employees are treated with respect and dignity. Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
Job function Marketing Industries Education Administration Programs Get notified about new Head of Marketing jobs in
Mountain View, CA . San Mateo, CA $207,000.00-$297,000.00 1 week ago San Jose, CA $181,100.00-$455,000.00 2 weeks ago Redwood City, CA $185.00-$195.00 4 weeks ago Mountain View, CA $200,000.00-$300,000.00 4 days ago Head of Integrated Marketing Communications
Pleasanton, CA $267,800.00-$362,300.00 1 week ago Fremont, CA $197,000.00-$251,000.00 4 weeks ago Sunnyvale, CA $271,000.00-$325,000.00 1 week ago Sunnyvale, CA $180,000.00-$220,000.00 4 months ago Pleasanton, CA $267,800.00-$362,300.00 4 days ago Redwood City, CA $330,000.00-$360,000.00 12 hours ago Sunnyvale, CA $271,000.00-$325,000.00 3 weeks ago Social Director, Creative Professional and Creator
San Jose, CA $146,300.00-$267,600.00 16 hours ago San Francisco Bay Area $170,000.00-$200,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr